fall votive candles
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$18.90avg listing price — sweet spot $15–$100
Review moat
Great310.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$10.97–$29.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Market size
Bad$13K$13K/yr · 30K searches
According to Flapen's Amazon United States niche tracking, fall votive candles is a $13K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
fall votive candles market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $19K–$24K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #198
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 47%
- Out of stock
- 12.1%
- Avg brand age
- 56 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
57
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
45%
Top 20: 100%
Open market
14%
- Yankee Candle44%
- Aroma Naturals16%
- YOSICIL8%
- USC7%
- Shortie's Candle Company7%
- Conelist5%
- Open — no brand owns it (4 brands, 14%)
Demand
Weekly Amazon search volume, last 35 weeks — -21.9% search growth over the last 90 days.Top fall votive candles search terms
- yankee candle votives9K/yr
- yankee votive candles6K/yr
- yankee candles votives5K/yr
- fall votive candles6K/yr
- pumpkin votive candles4K/yr
Top fall votive candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Balsam & Cedar Tea Light Candles Premium Plant Wax Scented Tealights for Christmas Holiday 12 Count Green Up to 5 Hours Burn Time Natural Fiber Wick 0.44 oz Each
Yankee Candle$25.544.9★18 rev
Aroma Naturals Votive Candles Essential Oil Orange Scented Lavender and Tangerine 6 Count
Aroma Naturals$10.974.2★172 rev
Scented Votive Candles for Home Decoration 2 Inches Aromatherapy Candle Set with 6 Fragrances - Apple&Cinnamon Jasmine Eucalyptus Lavender Wolfberry&Blood Orange Passion Fruit
YOSICIL$15.994.0★494 rev
Yankee Candle Signature Votive Mini Candle Jars Blossoming Florals Variety Pack 1 Lemon Lavender 1 Wild Orchid 1 Sakura Bloom Festival 1 Lilac Blossoms Variety Pack
Yankee Candle$20.934.2★35 rev
Yankee Candle Signature Votive Mini Candle Jar Sage & Citrus Scent Natural Soy Wax Blend Candle with Natural Fiber Wick 1.3 OZ Glass Jar (Pack of 4)
Yankee Candle$20.934.8★18 rev
Newest
by launch dateYankee Candle Balsam & Cedar Tea Light Candles Premium Plant Wax Scented Tealights for Christmas Holiday 12 Count Green Up to 5 Hours Burn Time Natural Fiber Wick 0.44 oz Each
Yankee Candle$25.5418 rev
Beeswax Votive Candles-6 Pack Natural Small Votives Set for Home Room Decor Party Wedding Spa Gift
DEYBBY$13.0792 rev
Conelist 12 Pcs Fall Pumpkin Shaped Candles Mini Pumpkin Votive Candles Thanksgiving Autumn Orange Yellow Handmade Soy Wax Scented Decoration for Gifts Home Bedroom Bathroom Party
Conelist$17.5216 rev
Yankee Candle Signature Votive Mini Candle Jars Blossoming Florals Variety Pack 1 Lemon Lavender 1 Wild Orchid 1 Sakura Bloom Festival 1 Lilac Blossoms Variety Pack
Yankee Candle$20.9335 rev
Yankee Candle Minis Jar Zen Oasis Fragrance Premium Scented Votives for Calm Relaxation Ambient Lighting and Aesthetic Room Decor 1.3 Ounce (Variety Pack)
Yankee Candle$20.9650 rev
Trending
90-day click momentumYankee Candle Minis Jar Zen Oasis Fragrance Premium Scented Votives for Calm Relaxation Ambient Lighting and Aesthetic Room Decor 1.3 Ounce (Variety Pack)
Yankee Candle$20.964.1★
Yankee Candle Balsam & Cedar Tea Light Candles Premium Plant Wax Scented Tealights for Christmas Holiday 12 Count Green Up to 5 Hours Burn Time Natural Fiber Wick 0.44 oz Each
Yankee Candle$25.544.9★
Yankee Candle Mini Jar Scented Candles Small Single Wick Candle Set Soy Wax Blend Vanilla Cupcake Lilac Blossoms Coconut Beach Pink Sands (Sweet Serenity Variety Pack)
Yankee Candle$20.844.1★
Aroma Naturals Votive Candles Essential Oil Orange Scented Lavender and Tangerine 6 Count
Aroma Naturals$10.974.2★
Yankee Candle Lemon Lavender Tea Light Candles Festive Scent | Count 12
Yankee Candle$16.394.4★
What buyers say about fall votive candles
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrances”
“Great candles”
“Great price and wonderful product”
“The color is okay”
“great quality”
“Gift”
“Liked the size”
“Functional”
What buyers complain about
“No scent”
“The only thing is i thoguht each candle was a bit bigger”
“Bad burning quality”
“Not worth the money”
“Unfortunately I did not like these candles - they burned down very quickly”
“Some melting with the order and was sticky”
“Item glass broken”
“The candle only lasted 5 hours of burn time”
“I have allergies”
“Do not sell products that are opened or used by others”
Top return reasons
Common questions
- Is fall votive candles profitable to sell on Amazon United States?
- The niche generates $13K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the fall votive candles niche?
- 10 brands and 57 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in fall votive candles?
- Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 1.2%.
- What does it cost to enter the fall votive candles niche?
- Listings span $10.97–$29.09; the average listing price is $18.90 (sweet spot $15–$100). The average incumbent carries 311 reviews — the moat a new listing must climb.