Skip to content
48

fall vase filler

Skip it

A small market ($11K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 100Conversion 11Competition 62Returns 24Price range 72Avg price 81Brand share 44Review moat 56Quality gap 52

Growth

Incredible+574.2%

90-day search growth — must beat 0% to launch

Avg price

Great$17.46

avg listing price — sweet spot $15–$100

Price range

Good$10.15–$27.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,240.06

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$11K

$11K/yr · 69K searches

According to Flapen's Amazon United States niche tracking, fall vase filler is a $11K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 48/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

fall vase filler market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$26K–$35K
units × avg price
Conversion rate
0.9%
Avg BSR
#218
Page quality
0%
Prime
100%
Sponsored
56%
Out of stock
18.8%
Avg brand age
31 months
Avg seller age
177 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

18

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

48%

Top 20: 100%

Open market

13%

  • ANDALUCA37%
  • Old Candle Barn14%
  • Artgar10%
  • Diahom9%
  • Winlyn9%
  • Junkin8%
  • Open — no brand owns it (3 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — +574.2% search growth over the last 90 days.
13K8KSpike '24Spike '25AugSepOctNovDecJanFebMarAprJunJulAugSepOctNovDecJanJul

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 240.2×

Top fall vase filler search terms

  • fall bowl filler25K/yr
  • pumpkin vase filler10K/yr
  • pumpkin bowl filler6K/yr
  • fall filler5K/yr
  • fall bowl fillers for home decor9K/yr
  • pumpkin filler3K/yr
  • fall vase fillers4K/yr
  • thanksgiving vase filler4K/yr
  • fall filler decor4K/yr
All search terms

Top fall vase filler products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3206%$6419%$96112%$1K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about fall vase filler

What buyers praise and complain about, mined from review topics.

What buyers love

Smell35%

“Love the smell”

Color28%

“Colors are good”

Soft Feel10%

“Very cute and soft”

Quality-Overall10%

“Nice variety”

Ease Of Use5%

“easy to use an arrangement”

Durability3%

“Very durable there's quite a bit in there for the price the colors are great”

Value For Money3%

“Great product for the price”

What buyers complain about

Size-Overall42%

“These are small”

Quality-Overall33%

“They look cheap”

Paint Quality17%

“the coating color was ripped off”

Top return reasons

Size-Overall37%
Color26%
Advertised Vs Actual Product8%
Quality-Overall7%
Value For Money6%
Smell5%
Defective Material/Parts4%
Material Quality3%
Strength2%
Adhesion/Stickiness2%

Common questions

Is fall vase filler profitable to sell on Amazon United States?
The niche generates $11K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +574.2%. Flapen's verdict: Skip it (48/100).
How competitive is the fall vase filler niche?
9 brands and 18 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in fall vase filler?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Paint Quality. The return rate is 5.3% — above our launch gate.
When does demand for fall vase filler peak?
Demand peaks in Aug–Sep–Oct; the busiest month runs 240.2× the quietest.
What does it cost to enter the fall vase filler niche?
Listings span $10.15–$27.33; the average listing price is $17.46 (sweet spot $15–$100). The average incumbent carries 1,240 reviews — the moat a new listing must climb.