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Fall Sheets

Maybe

Search demand grew +672.2% this quarter. But buyers convert on only 0.1% of searches, so Fall Sheets is a Maybe.

Filters Trending
Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$12K/yr298K searches / yr
90-day growth
+672.2%search demand this quarter
Competition
45%top-5 click share · 20 brands · 33 sellers

Flapen Score

Fall Sheets against its category

The dotted line is the Home & Kitchen average. Past it, Fall Sheets is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fall Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Fall Sheets 298K times last year and spent an estimated $12K. The top 5 brands take 59% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +672.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
298K
Growth, 90 days vs prior 90
+672.2%
Conversion, latest week
0.1%
Market size, estimated
$12Ka year
Peak month
September172.5× the quietest month
Top search term
fall sheets87K searches a year

02 · Price

A sale here is worth $31.02.

Listings sell for $31.02 on average, from $15.85 to $65.28. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $31.02 that is $0 to $3K a year per listing.

Average price
$31.02inside the $15 to $100 sweet spot
Price range
$15.85–$65.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #453 within Sheets & Pillowcases. It carries 46,899 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
97%
Out of stock, average day
13.4%
Average rank
#453in Sheets & Pillowcases
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
46,899per listing
Listings tracked
33

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Fall Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

33

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

45%

Top 20: 84%

Open market

35%

  • Brand 121%
  • Brand 214%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Fall Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 172.5×

Search terms

Top Fall Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fall sheets87K/yr
  • fall bed sheets59K/yr
  • fall sheets queen44K/yr
  • pumpkin sheets15K/yr
  • pumpkin bed sheets8K/yr
  • autumn sheets9K/yr
  • fall queen sheets13K/yr
  • autumn bed sheets5K/yr
  • fall bed sheets queen10K/yr
  • fall sheets full15K/yr

Reviews and returns

What reviews say buyers love and hate about Fall Sheets

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Soft Feel”
13%of negative reviews mention “Quality-Overall”
2.8%of orders come back
“Junk”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fall Sheets questions

Answered from the same tracked data.