Fall Potpourri

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +498.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months

94K

Growth, 90 days vs prior 90

+498.2%

Conversion, latest week

3.1%

Market size, estimated

$53Ka year

Peak month

September248.6× the quietest month

Top search term

fall potpourri57K searches a year

Listings sell for $18.03 on average, from $8.84 to $29.37. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $18.03 that is $2K to $5K a year per listing.

Average price

$18.03inside the $15 to $100 sweet spot

Price range

$8.84–$29.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.0%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 32.2% of listings are out of stock. The average listing ranks #150 within Home Fragrance. It carries 979 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

96%

Out of stock, average day

32.2%

Average rank

#150in Home Fragrance

Average rating

4.11 starsAmazon United States average 4.42 stars

Average reviews

979per listing

Listings tracked

24

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months