fall pillows
Worth a lookShows demand growing +576.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+576.9%90-day search growth — must beat 0% to launch
Competition
Great23%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Good$5.82–$35.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.73avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Good$299K$299K/yr · 1.8M searches
Review moat
Okay2,479.97avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, fall pillows is a $299K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 64/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
fall pillows market data
- Units sold / yr
- 40K–50K
- avg 100–250/product
- Revenue / yr
- $549K–$687K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #3,286
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 88%
- Out of stock
- 11.2%
- Avg brand age
- 29 months
- Avg seller age
- 198 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
48 falling
Sellers
53
Top-5 brand share
47%
Top 20: 81%
Top-5 click share
23%
Top 20: 49%
Open market
48%
- AVOIN colorlife14%
- RABUSOFA11%
- MIULEE8%
- Kajaia8%
- DFXSZ6%
- Softalker5%
Top fall pillows search terms
- fall pillows463K/yr
- fall pillow covers 20x20289K/yr
- pumpkin pillows95K/yr
- fall pillow102K/yr
- fall outdoor pillows159K/yr
- fall outdoor pillow covers99K/yr
- pumpkin pillow covers72K/yr
- fall pillow covers 16x1694K/yr
- pumpkin throw pillow24K/yr
- fall pillow cases36K/yr
Top fall pillows products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kajaia 2 Pcs 3D Pumpkin Pillow Fall Decor Cushions White Brown
Kajaia$24.944.4★325 rev
DFXSZ Fall Pillow Covers 18x18 Set of 2 Fall Decorations Autumn Rust Pumpkin Throw Pillow Cases Soft Plush Faux Fur Wool Couch Cushion Case for Chair Sofa Bedroom Living Room Home Decor PTK02A18
DFXSZ$13.254.7★1,760 rev
Softalker Fall Throw Pillow Covers 18x18 Set of 2 Rust Orange Pumpkin Decor
Softalker$9.464.6★756 rev
XLMJDZQ Halloween Decor Throw Pillow Covers Set of 2-18x18 Inches Ivory Cute Ghost Hugging Pumpkin Plush Soft for Spooky Season & Cozy Fall Decor
XLMJDZQ$14.664.8★120 rev
Lanpn Fall Pumpkin Pillows Set of 2 Halloween Decoration Decorative Throw Pillows Soft Fleece Sherpa Cute 3D Shaped Cushion for Sofa Couch Bedroom Autumn Thanksgiving (Orange 12.6x8.7in & 9x5.9in)
Lanpn$18.574.3★346 rev
Newest
by launch date
Softalker Fall Throw Pillow Covers 18x18 Set of 2 Rust Orange Pumpkin Plush
Softalker$12.9610 rev
Juexica 7 Inch Halloween Stuffed Pumpkin Pillow Fluffy Plush 3D Pumpkin Shaped Decoration Fall Thanksgiving Cushion Pillow Soft Cute Throw for Sofa Couch Supplies (Beige)
Juexica$9.7610 rev
AVOIN colorlife Fall Caramel Brown Plaid Decorative Throw Pillow Covers 18 x 18 Inch Holiday Scottish Tartan Cushion Case Farmhouse Decoration for Sofa Couch Set of 2
AVOIN colorlife$9.7329 rev
AVOIN colorlife Caramel Pumpkin Fall Embroidery Throw Pillow Covers 18 x 18 Inch Autumn Harvest Thanksgiving Soft Plush Faux Fur Jacquard Cushion Case Decoration for Sofa Couch Set of 2
AVOIN colorlife$9.851 rev
LIUBUJINGYING 4 Pcs Fall Throw Pillow Pumpkin Pillow 3D Maple Leaf Pillow Autumn Maple Shaped Pillow Thanksgiving Soft Plush Throw Decorative Cushion for Bed Sofa Floor Farmhouse Home Decor
LIUBUJINGYING$25.843 rev
Trending
90-day click momentumJuexica 7 Inch Halloween Stuffed Pumpkin Pillow Fluffy Plush 3D Pumpkin Shaped Decoration Fall Thanksgiving Cushion Pillow Soft Cute Throw for Sofa Couch Supplies (Beige)
Juexica$9.764.3★
Softalker Fall Throw Pillow Covers 18x18 Set of 2 Rust Orange Pumpkin Plush
Softalker$12.964.9★
AVOIN colorlife Caramel Pumpkin Fall Embroidery Throw Pillow Covers 18 x 18 Inch Autumn Harvest Thanksgiving Soft Plush Faux Fur Jacquard Cushion Case Decoration for Sofa Couch Set of 2
AVOIN colorlife$9.855.0★
AVOIN colorlife Fall Caramel Brown Plaid Decorative Throw Pillow Covers 18 x 18 Inch Holiday Scottish Tartan Cushion Case Farmhouse Decoration for Sofa Couch Set of 2
AVOIN colorlife$9.734.4★
XLMJDZQ Halloween Decor Throw Pillow Covers Set of 2-18x18 Inches Ivory Cute Ghost Hugging Pumpkin Plush Soft for Spooky Season & Cozy Fall Decor
XLMJDZQ$14.664.8★
What buyers say about fall pillows
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality for the covers”
“Material is soft and appears durable”
“Fluffy Fit & Luxurious Look”
“Good for the price”
“true to color”
“They were perfect for the cushion covers I purchased”
“Soft and fluffy”
“As advertised”
“Very comfortable”
“the fabric is sturdy”
What buyers complain about
“Bad quality”
“Not full and fluffy”
“not as thick as picture shows”
“Picture is deceiving”
“Returned wrong size”
“so its not as soft”
“it only arrived 2 cushions”
“Looks expensive”
“Fluffiness, size and color are off”
“offer minimal support”
Top return reasons
Common questions
- Is fall pillows profitable to sell on Amazon United States?
- The niche generates $299K/yr across 94 tracked products. 0 of 20 products launched in the last 360 days are still selling. 90-day search growth is +576.9%. Flapen's verdict: Worth a look (64/100).
- How competitive is the fall pillows niche?
- 48 brands and 53 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in fall pillows?
- Top complaints mined from reviews: Quality-Overall, Fluffiness, Thickness. The return rate is 2.6%.
- What does it cost to enter the fall pillows niche?
- Listings span $5.82–$35.64; the average listing price is $13.73 (sweet spot $15–$100). The average incumbent carries 2,480 reviews — the moat a new listing must climb.