Fall Pillows

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +576.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $299K a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

+576.9%

Conversion, latest week

1.2%

Market size, estimated

$299Ka year

Top search term

fall pillows463K searches a year

Listings sell for $13.73 on average, from $5.82 to $35.64. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At $13.73 that is $1K to $3K a year per listing.

Average price

$13.73under the $15 to $100 sweet spot

Price range

$5.82–$35.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.6%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #3,286 within Decorative Pillows, Inserts & Covers. It carries 2,480 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

98%

Out of stock, average day

11.2%

Average rank

#3,286in Decorative Pillows, Inserts & Covers

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

2,480per listing

Listings tracked

94

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months