fall pillow covers 20x20 set of 2
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.42avg listing price — sweet spot $15–$100
Price range
Great$9.80–$32.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good517.5avg incumbent reviews — the moat a new listing must climb
Growth
Good+52.5%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Returns
Bad6.2%return rate — above 5% kills the launch gate
Market size
Bad$40K$40K/yr · 83K searches
According to Flapen's Amazon United States niche tracking, fall pillow covers 20x20 set of 2 is a $40K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
fall pillow covers 20x20 set of 2 market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $39K–$49K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #7,094
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 23.3%
- Avg brand age
- 23 months
- Avg seller age
- 274 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
9
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
8%
- AVOIN colorlife30%
- Mixweer20%
- 4TH Emotion13%
- Tatuo11%
- Allorry10%
- TOYPOPOR8%
- Open — no brand owns it (1 brand, 8%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +52.5% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 230.1×
Top fall pillow covers 20x20 set of 2 search terms
- 20x20 pillow covers set of 2 fall7K/yr
- thanksgiving pillow covers 20x2022K/yr
- seasonal pillow covers 20x205K/yr
- fall pillow covers 20x20 set of 47K/yr
- pumpkin pillow covers 20x2011K/yr
- 20x20 fall pillow covers set of 49K/yr
- fall outdoor pillow covers 20x205K/yr
- 20 x 20 pillow cover fall6K/yr
- fall cushion covers 20x207K/yr
- forros de cojines 20 x 20 de otoo5K/yr
Top fall pillow covers 20x20 set of 2 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mixweer 20 Pcs Holiday Pillow Covers 20x20 Inch Seasonal Throw Pillow Cover Spring Summer 250th Anniversary Pillowcase Sunflower Gnome Cushion Case for Holiday Farmhouse Home Sofa Decor
Mixweer$32.914.6★11 rev
AVOIN colorlife Fall Pumpkin Caramel Throw Pillow Covers 20 x 20 Inch Autumn Thanksgiving Harvest Soft Plush Faux Fur Jacquard Cushion Case Decoration for Sofa Couch Set of 2
AVOIN colorlife$13.014.6★822 rev
4TH Emotion Fall Pumpkin Decorative Pillow Covers 20x20 Set of 2 Beige Soft Plush Faux Fur Wool Farmhouse Throw Cushion Cases for Autumn Thanksgiving Holiday Home Decorations
4TH Emotion$24.564.7★622 rev
AVOIN colorlife Hello Fall Hello Pumpkin Throw Pillow Covers 20 x 20 Inch Autumn Thanksgiving Harvest Orange Eucalyptus Decorations for Sofa Couch Set of 4
AVOIN colorlife$12.934.4★967 rev
Tatuo 16 Set Holiday Pillow Covers 20 x 20 Inch Spring Easter Seasonal Throw Pillow Covers Flower Gnome Decorative Cushion Pillowcases for Farmhouse Home Couch Sofa Decor
Tatuo$27.684.5★32 rev
Newest
by launch date4TH Emotion Fall Pumpkin Decorative Pillow Covers 20x20 Set of 2 Beige Soft Plush Faux Fur Wool Farmhouse Throw Cushion Cases for Autumn Thanksgiving Holiday Home Decorations
4TH Emotion$24.56622 rev
Allorry Fall Pillow Covers 20x20 Set of 2 Fall Beige Pumpkin Embroidery Throw Pillow Covers Soft Plush Faux Fur Cushion Covers for Sofa Bedroom Living Room Autumn Thanksgiving Home Decor PT-010A20
Allorry$21.76369 rev
Volcanics Pumpkin Fall Throw Pillow Covers 20x20 Set of 2 Rust Decorative Faux Fur Cushion Covers Fluffy Plush Accent Pillowcases for Autumn Harvest Farmhouse Couch Decor
Volcanics$9.8023 rev
AVOIN colorlife Fall Pumpkin Caramel Throw Pillow Covers 20 x 20 Inch Autumn Thanksgiving Harvest Soft Plush Faux Fur Jacquard Cushion Case Decoration for Sofa Couch Set of 2
AVOIN colorlife$13.01822 rev
Mixweer 20 Pcs Holiday Pillow Covers 20x20 Inch Seasonal Throw Pillow Cover Spring Summer 250th Anniversary Pillowcase Sunflower Gnome Cushion Case for Holiday Farmhouse Home Sofa Decor
Mixweer$32.9111 rev
Trending
90-day click momentumMixweer 20 Pcs Holiday Pillow Covers 20x20 Inch Seasonal Throw Pillow Cover Spring Summer 250th Anniversary Pillowcase Sunflower Gnome Cushion Case for Holiday Farmhouse Home Sofa Decor
Mixweer$32.914.6★
Tatuo 16 Set Holiday Pillow Covers 20 x 20 Inch Spring Easter Seasonal Throw Pillow Covers Flower Gnome Decorative Cushion Pillowcases for Farmhouse Home Couch Sofa Decor
Tatuo$27.684.5★
Volcanics Pumpkin Fall Throw Pillow Covers 20x20 Set of 2 Rust Decorative Faux Fur Cushion Covers Fluffy Plush Accent Pillowcases for Autumn Harvest Farmhouse Couch Decor
Volcanics$9.804.8★
4TH Emotion Fall Pumpkin Decorative Pillow Covers 20x20 Set of 2 Beige Soft Plush Faux Fur Wool Farmhouse Throw Cushion Cases for Autumn Thanksgiving Holiday Home Decorations
4TH Emotion$24.564.7★
AVOIN colorlife Hello Fall Hello Pumpkin Throw Pillow Covers 20 x 20 Inch Autumn Thanksgiving Harvest Orange Eucalyptus Decorations for Sofa Couch Set of 4
AVOIN colorlife$12.934.4★
What buyers say about fall pillow covers 20x20 set of 2
What buyers praise and complain about, mined from review topics.What buyers love
“Great product”
“Great fit”
“Very soft, nice and stylish, made your pillows”
“Ill be purchasing more in different colors”
“Very nice and stylish”
“Love these and the material”
Top return reasons
Common questions
- Is fall pillow covers 20x20 set of 2 profitable to sell on Amazon United States?
- The niche generates $40K/yr across 8 tracked products. 90-day search growth is +52.5%. Flapen's verdict: Skip it (38/100).
- How competitive is the fall pillow covers 20x20 set of 2 niche?
- 7 brands and 9 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 84% of demand.
- When does demand for fall pillow covers 20x20 set of 2 peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 230.1× the quietest.
- What does it cost to enter the fall pillow covers 20x20 set of 2 niche?
- Listings span $9.80–$32.91; the average listing price is $19.42 (sweet spot $15–$100). The average incumbent carries 518 reviews — the moat a new listing must climb.