Fall Pillow Covers 20x20 Set of 2
FailShoppers spend an estimated $40K a year here, so Fall Pillow Covers 20x20 Set of 2 is a Fail.
- Flapen Score
- 38 / 100Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 4938
- Market size
- $40K/yr83K searches / yr
- 90-day growth
- +52.5%search demand this quarter
- Competition
- 74%top-5 click share · 7 brands · 9 sellers
Flapen Score
Fall Pillow Covers 20x20 Set of 2 against its category
The dotted line is the Home & Kitchen average. Past it, Fall Pillow Covers 20x20 Set of 2 is stronger. Inside it, weaker.
Market
The Fall Pillow Covers 20x20 Set of 2 market on Amazon at a glance
Shoppers on Amazon United States searched for Fall Pillow Covers 20x20 Set of 2 83K times last year and spent an estimated $40K. The top 5 brands take 84% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +52.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- +52.5%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $40Ka year
- Peak month
- September230.1× the quietest month
- Top search term
- 20x20 pillow covers set of 2 fall7K searches a year
02 · Price
A sale here is worth $19.42.
Listings sell for $19.42 on average, from $9.80 to $32.91. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.42 that is $0 to $2K a year per listing.
- Average price
- $19.42inside the $15 to $100 sweet spot
- Price range
- $9.80–$32.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 6.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.3% of listings are out of stock. The average listing ranks #7,094 within Decorative Pillows, Inserts & Covers. It carries 518 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 23.3%
- Average rank
- #7,094in Decorative Pillows, Inserts & Covers
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 518per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Fall Pillow Covers 20x20 Set of 2 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
9
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
8%
- Brand 130%
- Brand 220%
- Brand 313%
- Brand 411%
- Brand 510%
- Brand 68%
- Open — no brand owns it (1 brand, 8%)
Demand
Fall Pillow Covers 20x20 Set of 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 230.1×
Search terms
Top Fall Pillow Covers 20x20 Set of 2 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 20x20 pillow covers set of 2 fall7K/yr
- thanksgiving pillow covers 20x2022K/yr
- seasonal pillow covers 20x205K/yr
- fall pillow covers 20x20 set of 47K/yr
- pumpkin pillow covers 20x2011K/yr
- 20x20 fall pillow covers set of 49K/yr
- fall outdoor pillow covers 20x205K/yr
- 20 x 20 pillow cover fall6K/yr
- fall cushion covers 20x207K/yr
- forros de cojines 20 x 20 de otoo5K/yr
Reviews and returns
What reviews say buyers love and hate about Fall Pillow Covers 20x20 Set of 2
We read the reviews and the return reasons for every product selling here.
“Great product”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fall Pillow Covers 20x20 Set of 2 questions
Answered from the same tracked data.









