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Fall Pillow Covers 20x20 Set of 2

Fail

Shoppers spend an estimated $40K a year here, so Fall Pillow Covers 20x20 Set of 2 is a Fail.

Flapen Score
38
38 / 100
Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 49
Market size
$40K/yr83K searches / yr
90-day growth
+52.5%search demand this quarter
Competition
74%top-5 click share · 7 brands · 9 sellers

Flapen Score

Fall Pillow Covers 20x20 Set of 2 against its category

The dotted line is the Home & Kitchen average. Past it, Fall Pillow Covers 20x20 Set of 2 is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fall Pillow Covers 20x20 Set of 2 market on Amazon at a glance

Shoppers on Amazon United States searched for Fall Pillow Covers 20x20 Set of 2 83K times last year and spent an estimated $40K. The top 5 brands take 84% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +52.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
+52.5%
Conversion, latest week
2.5%
Market size, estimated
$40Ka year
Peak month
September230.1× the quietest month
Top search term
20x20 pillow covers set of 2 fall7K searches a year

02 · Price

A sale here is worth $19.42.

Listings sell for $19.42 on average, from $9.80 to $32.91. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.42 that is $0 to $2K a year per listing.

Average price
$19.42inside the $15 to $100 sweet spot
Price range
$9.80–$32.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.3% of listings are out of stock. The average listing ranks #7,094 within Decorative Pillows, Inserts & Covers. It carries 518 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
23.3%
Average rank
#7,094in Decorative Pillows, Inserts & Covers
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
518per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Fall Pillow Covers 20x20 Set of 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

9

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

8%

  • Brand 130%
  • Brand 220%
  • Brand 313%
  • Brand 411%
  • Brand 510%
  • Brand 68%
  • Open — no brand owns it (1 brand, 8%)

Demand

Fall Pillow Covers 20x20 Set of 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarAugNovMar

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 230.1×

Search terms

Top Fall Pillow Covers 20x20 Set of 2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 20x20 pillow covers set of 2 fall7K/yr
  • thanksgiving pillow covers 20x2022K/yr
  • seasonal pillow covers 20x205K/yr
  • fall pillow covers 20x20 set of 47K/yr
  • pumpkin pillow covers 20x2011K/yr
  • 20x20 fall pillow covers set of 49K/yr
  • fall outdoor pillow covers 20x205K/yr
  • 20 x 20 pillow cover fall6K/yr
  • fall cushion covers 20x207K/yr
  • forros de cojines 20 x 20 de otoo5K/yr

Reviews and returns

What reviews say buyers love and hate about Fall Pillow Covers 20x20 Set of 2

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
6.2%of orders come back
“Great product”
A buyer, on “Quality-Overall”27% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Fall Pillow Covers 20x20 Set of 2 questions

Answered from the same tracked data.