Fall Pillow Covers
MaybeThe top 5 products take only 15% of clicks. But demand is soft, at -25.2% this quarter, so Fall Pillow Covers is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 4950
- Market size
- $608K/yr2.0M searches / yr
- 90-day growth
- -25.2%search demand this quarter
- Competition
- 15%top-5 click share · 76 brands · 85 sellers
Flapen Score
Fall Pillow Covers against its category
The dotted line is the Home & Kitchen average. Past it, Fall Pillow Covers is stronger. Inside it, weaker.
Market
The Fall Pillow Covers market on Amazon at a glance
Shoppers on Amazon United States searched for Fall Pillow Covers 2.0M times last year and spent an estimated $608K. The top 5 brands take 58% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $608K a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -25.2%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $608Ka year
- Peak month
- September23.3× the quietest month
- Top search term
- euro sham covers386K searches a year
02 · Price
A sale here is worth $18.82.
Listings sell for $18.82 on average, from $5.96 to $50.28. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $18.82 that is $5K to $9K a year per listing.
- Average price
- $18.82inside the $15 to $100 sweet spot
- Price range
- $5.96–$50.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$9K
- Returns
- 6.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #305 within Decorative Pillows, Inserts & Covers. It carries 5,769 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #305in Decorative Pillows, Inserts & Covers
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 5,769per listing
- Listings tracked
- 180
04 · Newcomers
16 of last year's 38 launches cleared the first-year sales bar.
38 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 38
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Fall Pillow Covers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MIULEE Decorative Linen Euro Sham Pillow Covers 24x24 Natural Beige
- Price
- $18.92
- Rating
- 4.5/5
- Reviews
- 2,859
- Age
- 2y ago
MIULEE Decorative Euro Sham Pillow Covers 26x26 Natural Beige
- Price
- $21.42
- Rating
- 4.5/5
- Reviews
- 2,859
- Age
- 2y ago
MIULEE Olive Green Couch Pillow Covers 18x18 Inch Set of 2 Soft Chenille Decorative Square Throw Pillow Covers Farmhouse for Sofa Living Room Bed
- Price
- $10.31
- Rating
- 4.6/5
- Reviews
- 1,869
- Age
- 1y ago
KKJIAF 2 Pack Ruffle Pillow Cases 26x26 Inches White
- Price
- $14.02
- Rating
- 4.5/5
- Reviews
- 422
- Age
- 1y ago
NTBAY Euro Egyptian Cotton Sateen Pillow Shams Set of 2 White
- Price
- $20.04
- Rating
- 4.5/5
- Reviews
- 4,261
- Age
- 6y ago
Trending
estimated 90-day click momentum
Laura Ashley - Euro Sham Covers Soft Cotton Decorative Pillow Covers with Zipper Closure 26x26 Room Decor with Embroidered Vine Border Set of 2 (White/Deep Blue)
- Price
- $34.43
- Rating
- 4.6/5
- Reviews
- 2,197
- Age
- 3y ago
Foindtower Pack of 2 Decorative Linen Solid Throw Pillow Covers Soft Accent Euro Cushion Case Boho Farmhouse Pillowcase for Chair Couch Sofa Bedroom Living Room Home Decor 26 x 26 Inch Sky Blue
- Price
- $25.69
- Rating
- 4.5/5
- Reviews
- 3,990
- Age
- 1y ago
DAFENA Spring Pillow Covers 18x18 Inch 2 Pcs Blue Green Hydrangea Flower Decor Throw Pillows Vintage Floral Seasonal Summer Outdoor Decoration Pillowcase Linen Cushion Cover for Couch Sofa
- Price
- $16.38
- Rating
- 4.4/5
- Reviews
- 662
- Age
- 1y ago
PHF 100% Washed Cotton Euro Shams with Ruffle 2 Pack 26 x 26 Cotton Euro Sham Pillow Covers No Insert Ultra Soft Decorative Farmhouse Bedding for Bed Sofa White
- Price
- $19.86
- Rating
- 4.6/5
- Reviews
- 443
- Age
- 3y ago
KKJIAF 2 Pack Ruffle Pillow Cases 26x26 Inches White
- Price
- $14.02
- Rating
- 4.5/5
- Reviews
- 422
- Age
- 1y ago
Newest
by launch date
MIULEE Euro Sham Pillow Covers for Bed 26x26 2 Pack Natural Linen Thick & Textured Decorative Throw Pillow Covers Neutral Cushion Cases Modern Farmhouse Home Decor No Filling
- Price
- $19.66
- Rating
- 4.6/5
- Reviews
- 300
- Age
- 10mo ago
MIULEE Pack of 2 Couch Throw Pillow Covers 18x18 Inch Neutral Dark Brown Boho Accent Decorative Pillow Covers Soft Chenille Farmhouse Cushion Covers for Home Decor Bed Sofa Living Room
- Price
- $13.02
- Rating
- 4.7/5
- Reviews
- 1,066
- Age
- 1y ago
KKJIAF 2 Pack Ruffle Pillow Cases 26x26 Inches White
- Price
- $14.02
- Rating
- 4.5/5
- Reviews
- 422
- Age
- 1y ago
DFXSZ Spring Summer Pillow Covers 18x18 inch Set of 2 Farmhouse Decor Yellow Color Flower Heart Sunflower Soft Plush Faux Fur Jacquard Throw Pillows for Sofa Holiday Spring Home Decor PTK024C18
- Price
- $10.73
- Rating
- 4.6/5
- Reviews
- 763
- Age
- 1y ago
Foindtower Pack of 2 Decorative Linen Solid Throw Pillow Covers Soft Accent Euro Cushion Case Boho Farmhouse Pillowcase for Chair Couch Sofa Bedroom Living Room Home Decor 26 x 26 Inch Sky Blue
- Price
- $25.69
- Rating
- 4.5/5
- Reviews
- 3,990
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 15% of clicks, no more. An open shelf where new products get seen.
Brands
76 rising
Sellers
85
Est. top-5 brand share
58%
Top 20: 80%
Est. top-5 click share
15%
Top 20: 36%
Open market
39%
- MIULEE44%
- Laura Ashley5%
- PHF4%
- AVOIN colorlife3%
- DKwizme3%
- NTBAY3%
Demand
Fall Pillow Covers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 23.3×
Search terms
Top Fall Pillow Covers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- euro sham covers386K/yr
- summer pillow covers 18x18132K/yr
- brown pillow covers270K/yr
- olive green pillow covers140K/yr
- euro shams131K/yr
- blue and green pillow covers71K/yr
- euro pillow shams74K/yr
- navy pillow covers70K/yr
- blue and white pillow covers59K/yr
- 24x24 pillow cover71K/yr
Reviews and returns
What reviews say buyers love and hate about Fall Pillow Covers
We read the reviews and the return reasons for every product selling here.
“Cheap Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fall Pillow Covers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data