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57

fall leaves

Worth a look

Shows demand growing +92.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 37Growth 88Conversion 37Competition 74Returns 34Price range 46Avg price 35Brand share 85Review moat 68Quality gap 45

Growth

Great+92.8%

90-day search growth — must beat 0% to launch

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Good793.11

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$4.51–$24.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$187K

$187K/yr · 615K searches

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$10.23

avg listing price — sweet spot $15–$100

Returns

Okay4.3%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, fall leaves is a $187K/yr Amazon United States market (615K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 57/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

fall leaves market data

Units sold / yr
30K–40K
avg 750–1,000/product
Revenue / yr
$307K–$409K
units × avg price
Conversion rate
3.0%
Avg BSR
#4,033
Page quality
0%
Prime
100%
Sponsored
86%
Out of stock
9.1%
Avg brand age
32 months
Avg seller age
178 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 flat

Sellers

33

Top-5 brand share

50%

Top 20: 91%

Top-5 click share

41%

Top 20: 79%

Open market

46%

  • Jiesky24%
  • PATIKIL11%
  • NUKAYAI6%
  • CODE FLORIST5%
  • SITUMEIZI5%
  • Luvhua4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +92.8% search growth over the last 90 days.
45K35KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 30.0×

Top fall leaves search terms

  • fall leaves264K/yr
  • autumn leaves34K/yr
  • fall leaves decor75K/yr
  • fake fall leaves56K/yr
  • maple leaf13K/yr
  • fall leaves for crafts31K/yr
  • maple leaves16K/yr
  • maple leaf decor9K/yr
  • faux fall leaves17K/yr
  • artificial fall leaves25K/yr
All search terms

Top fall leaves products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$9K10%$19K15%$28K20%$37K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about fall leaves

What buyers praise and complain about, mined from review topics.

What buyers love

Color30%

“Beautiful variety”

Quality-Overall17%

“For a high-quality fall vibe that looks and smells fresh, these are 5 stars”

Value For Money13%

“With an affordable price”

Advertised Vs Actual Product5%

“Just as described”

Fun/Entertainment Experience4%

“You will enjoy this option”

Brightness/Shine/Glow4%

“Stunning Autumn Brightness”

Ease Of Use3%

“Easy to use”

Adhesion/Stickiness3%

“Worked great to glue on dress to be a tree”

Efficiency3%

“Worked for me”

Pet Friendly3%

“My cats love them”

What buyers complain about

Smell46%

“Smells like Urine”

Size-Overall15%

“Too small”

Color8%

“Color was so off from pictures”

Quality-Overall8%

“VERY cheap”

Value For Money4%

“Not worth it”

Top return reasons

Size-Overall24%
Color15%
Advertised Vs Actual Product13%
Quality-Overall11%
Value For Money8%
Smell6%
Material Quality4%
Thin4%
Display Colors3%
Thickness3%

Common questions

Is fall leaves profitable to sell on Amazon United States?
The niche generates $187K/yr across 37 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +92.8%. Flapen's verdict: Worth a look (57/100).
How competitive is the fall leaves niche?
29 brands and 33 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in fall leaves?
Top complaints mined from reviews: Smell, Size-Overall, Color. The return rate is 4.3%.
When does demand for fall leaves peak?
Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 30.0× the quietest.
What does it cost to enter the fall leaves niche?
Listings span $4.51–$24.05; the average listing price is $10.23 (sweet spot $15–$100). The average incumbent carries 793 reviews — the moat a new listing must climb.