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52

fall lanterns

Worth a look

Shows demand growing +766.4% this quarter, but a small market ($18K/yr) keeps it on the watch list.

Market size 4Growth 100Conversion 13Competition 32Returns 39Price range 95Avg price 95Brand share 65Review moat 87Quality gap 58

Growth

Incredible+766.4%

90-day search growth — must beat 0% to launch

Avg price

Incredible$28.78

avg listing price — sweet spot $15–$100

Price range

Incredible$20.28–$47.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great264.09

avg incumbent reviews — the moat a new listing must climb

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$18K

$18K/yr · 60K searches

According to Flapen's Amazon United States niche tracking, fall lanterns is a $18K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

fall lanterns market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$22K–$29K
units × avg price
Conversion rate
1.0%
Avg BSR
#401
Page quality
0%
Prime
100%
Sponsored
73%
Out of stock
35.3%
Avg brand age
29 months
Avg seller age
162 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

17

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

34%

  • Tuanse20%
  • taman11%
  • AFINETH10%
  • Fokuboo8%
  • Xanqinluma8%
  • Eyrosa8%

Demand

Weekly Amazon search volume, last 57 weeks — +766.4% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Spike '26Dec '24Feb '25Jul '25Sep '25Nov '25Jan '26

Top fall lanterns search terms

  • fall lanterns21K/yr
  • fall lantern decor10K/yr
  • fall lantern11K/yr
  • fall lanterns decorative indoor6K/yr
  • outdoor fall lanterns7K/yr
  • fall lanterns decorative outdoor5K/yr
All search terms

Top fall lanterns products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$5K40%$7K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about fall lanterns

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“quality seems great”

Advertised Vs Actual Product12%

“Just what I needed”

Remote Control9%

“the functionality with the remote is awesome”

Design-Overall7%

“Beautiful decor”

Brightness/Shine/Glow7%

“Shining”

Shape/Style6%

“Simple elegance”

Weight Light6%

“lightweight”

Fun/Entertainment Experience6%

“Fun Fall decoration”

Gifting Purpose6%

“I will definitely be gifting some to my loved ones”

Durability3%

“They are durable”

What buyers complain about

Size-Overall50%

“Smaller than I thought”

Advertised Vs Actual Product17%

“didnt receive what u thought was pictures”

Quality-Overall17%

“Cheap made”

Strength17%

“flimsy”

Top return reasons

Size-Overall59%
Advertised Vs Actual Product7%
Quality-Overall4%
Value For Money3%
Strength3%
Weight Light3%
Defective Material/Parts3%
Color2%
Functionality-Overall2%
Suitable For Outdoor2%

Common questions

Is fall lanterns profitable to sell on Amazon United States?
The niche generates $18K/yr across 11 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +766.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the fall lanterns niche?
11 brands and 17 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in fall lanterns?
Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 3.9%.
What does it cost to enter the fall lanterns niche?
Listings span $20.28–$47.64; the average listing price is $28.78 (sweet spot $15–$100). The average incumbent carries 264 reviews — the moat a new listing must climb.