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Fall Lanterns

Maybe

Search demand grew +766.4% this quarter. But shoppers spend an estimated $18K a year here, so Fall Lanterns is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$18K/yr60K searches / yr
90-day growth
+766.4%search demand this quarter
Competition
66%top-5 click share · 11 brands · 17 sellers

Flapen Score

Fall Lanterns against its category

The dotted line is the Home & Kitchen average. Past it, Fall Lanterns is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fall Lanterns market on Amazon at a glance

Shoppers on Amazon United States searched for Fall Lanterns 60K times last year and spent an estimated $18K. The top 5 brands take 66% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +766.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+766.4%
Conversion, latest week
1.0%
Market size, estimated
$18Ka year
Top search term
fall lanterns21K searches a year

02 · Price

A sale here is worth $28.78.

Listings sell for $28.78 on average, from $20.28 to $47.64. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $28.78 that is $0 to $3K a year per listing.

Average price
$28.78inside the $15 to $100 sweet spot
Price range
$20.28–$47.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 35.3% of listings are out of stock. The average listing ranks #401 within Candleholders. It carries 264 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
35.3%
Average rank
#401in Candleholders
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
264per listing
Listings tracked
11

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Fall Lanterns products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

17

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

34%

  • Brand 120%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 68%

Demand

Fall Lanterns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26DecJanFebJunJulAugSepOctNovDecFebJunJul

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 172.7× · 9 of 12 months tracked

Search terms

Top Fall Lanterns search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fall lanterns21K/yr
  • fall lantern decor10K/yr
  • fall lantern11K/yr
  • fall lanterns decorative indoor6K/yr
  • outdoor fall lanterns7K/yr
  • fall lanterns decorative outdoor5K/yr

Reviews and returns

What reviews say buyers love and hate about Fall Lanterns

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
3.9%of orders come back
“Smaller than I thought”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fall Lanterns questions

Answered from the same tracked data.