Is fall gnomes profitable to sell on Amazon United States?

The niche generates $103K/yr across 61 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is +94.3%. Flapen's verdict: Worth a look (63/100).

How competitive is the fall gnomes niche?

43 brands and 48 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in fall gnomes?

Top complaints mined from reviews: Size-Overall, Touch/Button Controls, Ease Of Use. The return rate is 2.3%.

When does demand for fall gnomes peak?

Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 59.5× the quietest.

What does it cost to enter the fall gnomes niche?

Listings span $7.80–$27.73; the average listing price is $15.09 (sweet spot $15–$100). The average incumbent carries 194 reviews — the moat a new listing must climb.

fall gnomes

Worth a look

Shows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great44%

top-5 brand share — no brand owns this niche

Review moat

Great193.89

avg incumbent reviews — the moat a new listing must climb

Growth

Great+94.3%

90-day search growth — must beat 0% to launch

Competition

Great30%

top-5 click share — an open shelf

Avg price

Great$15.09

avg listing price — sweet spot $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Price range

Good$7.80–$27.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay$103K

$103K/yr · 219K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand Out of Stock

According to Flapen's Amazon United States niche tracking, fall gnomes is a $103K/yr Amazon United States market (219K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 63/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

fall gnomes market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $121K–$151K; units × avg price
Conversion rate: 3.1%
Avg BSR: #10,371
Page quality: 0%
Prime: 90%
Sponsored: 75%
Out of stock: 36.7%
Avg brand age: 26 months
Avg seller age: 192 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

43 falling

Sellers

Top-5 brand share

44%

Top 20: 80%

Top-5 click share

30%

Top 20: 65%

Open market

51%

Hodao12%
Aymolas10%
SCNWQ9%
Lovinland7%
Valery Madelyn6%
CRCZK5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +94.3% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 59.5×

Open Trend

Top fall gnomes search terms

fall gnomes67K/yr +156.5%1.8% conv.
fall gnomes decorations for home30K/yr +221.9%1.9% conv.
fall gnome24K/yr +84.9%0.8% conv.
thanksgiving gnomes34K/yr -4.7%1.1% conv.
thanksgiving gnome14K/yr +16.9%1.0% conv.
fall gnomes outdoor10K/yr +119.4%0.2% conv.
fall gnomes plush6K/yr +146.7%2.4% conv.
gnome fall decor12K/yr +82.8%0.3% conv.
fall gnome decor7K/yr +293.8%0.3% conv.
autumn gnomes4K/yr +130.3%0.4% conv.

All search terms

Top fall gnomes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SCNWQ Thanksgiving Fall Decor Cute Plush Gnomes for Home Office Indoor Room Mantel Shelf Tiered Tray Porch & Desk Harvest Table Centerpieces & Autumn Gifts for Thanksgiving

SCNWQ$14.304.8★21 rev

Lovinland Fall Decorations for Home - Fall Decor Cute Fall Gnomes and Thanksgiving Decorations for Indoor Office Living Room Tiered Tray Harvest Table Centerpieces Funny Autumn Gifts for Women

Lovinland$16.534.6★262 rev

Fall Decorations for Home - Cute Fall Gnomes Plush for Table Decorations

Aymolas$15.854.3★33 rev

Aymolas Fall Decorations for Home Cute Fall Gnomes Plush for Table Decor

Aymolas$16.524.9★29 rev

TomteNisse 3 Pcs Fall Decoration Harvest Thanksgiving Decorations Gnomes Plush Elf Dwarf Doll Figurine with Pumpkin Autumn Maple Leaves

TomteNisse$14.084.6★184 rev

Newest

by launch date

TACROART 3PCS Thanksgiving Gnomes Plush Fall Decor for Tiered Tray

TACROART$22.8122 rev

2mo ago

Hello Gnome Fall Decor Fall Decorations for Home

Earligrow$12.9721 rev

2mo ago

Lineshading 4 Pcs Fall Decorations for Home Wooden Gnome Block Sign Thanksgiving Tiered Tray Decor Thanksgiving Centerpiece Rustic Fall Table Decor for Autumn Harvest Party Home Kitchen Decorations

Lineshading$12.101,244 rev

4mo ago

Hodao Fall Gnomes Decorations for Home Resin Thanksgiving Figurines Decor with Pumpkin Sunflower & Acorn Autumn Thanksgiving Harvest Gift for Indoor Table Shelf Decor - 2 Pcs

Hodao$14.17301 rev

11mo ago

Hodao Fall Gnome Figurines Pumpkin Gnomes with Checkered Hats Sunflower Corn Basket and Give Thanks Sign Thanksgiving/Harvest Home Decor & Gift for Tiered Tray Mantel Tabletop Windowsill

Hodao$14.49157 rev

11mo ago

What buyers say about fall gnomes

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“they're well made”

Color11%

“The colors are vibrant”

Size-Overall11%

“the sizing is accurate”

Design-Overall9%

“They are solidly constructed”

Value For Money8%

“Well worth the price”

Strength5%

“They are solidly constructed”

Embellishment/Embroidery Quality4%

“the details have that handmade look I like”

Stitch/Finish/Polish4%

“Construction is very good with full hidden stitching and strong adhesives”

Weight Heavy4%

“the weighting is spot on”

Gifting Purpose4%

“These are great to own or to gift”

What buyers complain about

Size-Overall32%

“Small”

Touch/Button Controls7%

“hard to read switches”

Ease Of Use7%

“hard to read switches”

Paint Quality5%

“Sometimes painted resin items have paint errors”

Color3%

“The colors are deeper rather than brighter”

Top return reasons

Size-Overall38%

Advertised Vs Actual Product19%

Defective Material/Parts9%

Material Quality7%

Quality-Overall5%

Color5%

Paint Quality3%

Scratch Resistance3%

Assembly/Installation3%

Functionality-Overall3%

Common questions

Is fall gnomes profitable to sell on Amazon United States?: The niche generates $103K/yr across 61 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is +94.3%. Flapen's verdict: Worth a look (63/100).
How competitive is the fall gnomes niche?: 43 brands and 48 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in fall gnomes?: Top complaints mined from reviews: Size-Overall, Touch/Button Controls, Ease Of Use. The return rate is 2.3%.
When does demand for fall gnomes peak?: Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 59.5× the quietest.
What does it cost to enter the fall gnomes niche?: Listings span $7.80–$27.73; the average listing price is $15.09 (sweet spot $15–$100). The average incumbent carries 194 reviews — the moat a new listing must climb.