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Fall Football Decor

Maybe

The top 5 brands take only 21% of clicks. But shoppers spend an estimated $41K a year here, so Fall Football Decor is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 11,240 Home & Kitchen niches · +15 vs the category median of 49
Market size
$41K/yr145K searches / yr
90-day growth
+119.8%search demand this quarter
Competition
19%top-5 click share · 79 brands · 93 sellers

Flapen Score

Fall Football Decor against its category

The dotted line is the Home & Kitchen average. Past it, Fall Football Decor is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fall Football Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Fall Football Decor 145K times last year and spent an estimated $41K. The top 5 brands take 21% of clicks. Demand peaks in Aug–Sep. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +119.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
+119.8%
Conversion, latest week
1.9%
Market size, estimated
$41Ka year
Peak month
September71.8× the quietest month
Top search term
fall football decor35K searches a year

02 · Price

A sale here is worth $15.01.

Listings sell for $15.01 on average, from $5.41 to $37.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.01 that is $0 to $2K a year per listing.

Average price
$15.01inside the $15 to $100 sweet spot
Price range
$5.41–$37.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #12,282 within Decorative Signs & Plaques. It carries 93 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
95%
Out of stock, average day
13.1%
Average rank
#12,282in Decorative Signs & Plaques
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
93per listing
Listings tracked
92

04 · Newcomers

2 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
2Amazon's first-year sales bar
Average brand age
22 months

Products

Top Fall Football Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

79 rising

Sellers

93

Top-5 brand share

21%

Top 20: 52%

Top-5 click share

19%

Top 20: 43%

Open market

76%

  • Brand 17%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%

Demand

Fall Football Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 71.8×

Search terms

Top Fall Football Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fall football decor35K/yr
  • football sign12K/yr
  • football fall decor16K/yr
  • football season12K/yr
  • outdoor football decor10K/yr
  • football signs9K/yr
  • football porch decor7K/yr
  • football outdoor decor6K/yr
  • fall and football decor8K/yr
  • football kitchen decor6K/yr

Reviews and returns

What reviews say buyers love and hate about Fall Football Decor

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
3.2%of orders come back
“They were bigger than I expected”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fall Football Decor questions

Answered from the same tracked data.