Fall Decor
PassFall Decor scores 72 out of 100, a Pass. Shoppers spend an estimated $4.5M a year here, search demand grew +126.2% this quarter, and an estimated 2.5% of orders come back.
- Flapen Score
- 72 / 100Top 1% of 11,240 Home & Kitchen niches · +23 vs the category median of 4972
- Market size
- $4.5M/yr36.7M searches / yr
- 90-day growth
- +126.2%search demand this quarter
- Competition
- 25%top-5 click share · 61 brands · 85 sellers
Flapen Score
Fall Decor against its category
The dotted line is the Home & Kitchen average. Past it, Fall Decor is stronger. Inside it, weaker.
Market
The Fall Decor market on Amazon at a glance
Shoppers on Amazon United States searched for Fall Decor 36.7M times last year and spent an estimated $4.5M. The top 5 brands take 30% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 72 out of 100, a Pass.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 36.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +126.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.5M a year.
- Searches, last 12 months
- 36.7M
- Growth, 90 days vs prior 90
- +126.2%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $4.5Ma year
- Peak month
- September90.1× the quietest month
- Top search term
- fall decor11.4M searches a year
02 · Price
A sale here is worth $17.33.
Listings sell for $17.33 on average, from $4.41 to $47.31. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 3,000 to 4,000 of them. At $17.33 that is $52K to $69K a year per listing.
- Average price
- $17.33inside the $15 to $100 sweet spot
- Price range
- $4.41–$47.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $52K–$69K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #5,633 within Decorative Pillows, Inserts & Covers. It carries 3,468 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 99%
- Out of stock, average day
- 7.5%
- Average rank
- #5,633in Decorative Pillows, Inserts & Covers
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 3,468per listing
- Listings tracked
- 76
04 · Newcomers
1 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Fall Decor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
61 falling
Sellers
85
Top-5 brand share
30%
Top 20: 67%
Top-5 click share
25%
Top 20: 56%
Open market
66%
- Brand 110%
- Brand 28%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Fall Decor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 90.1×
Search terms
Top Fall Decor search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fall decor11.4M/yr
- fall3.8M/yr
- fall decorations for home5.8M/yr
- fall garland1.2M/yr
- fall decorations1.7M/yr
- pumpkin decor1.3M/yr
- thanksgiving decorations4.7M/yr
- autumn decor389K/yr
- fall home decor368K/yr
- thanksgiving1.2M/yr
Reviews and returns
What reviews say buyers love and hate about Fall Decor
We read the reviews and the return reasons for every product selling here.
“It is huge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fall Decor questions
Answered from the same tracked data.