fall coasters
Worth a lookShows demand growing +369.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+369.0%90-day search growth — must beat 0% to launch
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Review moat
Great449.67avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.86avg listing price — sweet spot $15–$100
Price range
Good$4.96–$25.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 101K searches
According to Flapen's Amazon United States niche tracking, fall coasters is a $28K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 63/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
fall coasters market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $51K–$64K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #3,757
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 60%
- Out of stock
- 31.4%
- Avg brand age
- 24 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
33
Top-5 brand share
50%
Top 20: 91%
Top-5 click share
32%
Top 20: 74%
Open market
46%
- Whaline14%
- UPINS12%
- Hushee10%
- FUTBU8%
- Mckanti6%
- Ansouyi5%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +369.0% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 104.4×
Top fall coasters search terms
- fall coasters49K/yr
- pumpkin coasters12K/yr
- fall coasters set of 414K/yr
- autumn coasters4K/yr
- fall coaster4K/yr
- thanksgiving coasters10K/yr
- fall coasters set of 68K/yr
Top fall coasters products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UPINS 8Pcs Pumpkin Crochet Coasters Fall Themed Drink Coasters Set
UPINS$9.914.6★3 rev
Fall Pumpkin Crochet Coaster 4 Pack Fall Pumpkin Decor Handmade Knitted Drink Coaster Set Autumn Decoration Drink Cup Pad Mats for Table Protection Thanksgiving Home Kitchen Party Table Decor
FUTBU$10.274.5★43 rev
Hushee 4 Pcs Fall Crochet Coasters Thanksgiving Pumpkin Coaster 4.72 Handmade Woven Pumpkin Drink Cup Mats for Autumn Harvest Gifts Kitchen Table Party Decor (Beige)
Hushee$7.704.6★93 rev
Mckanti Drink Coasters Set of 8 4 Colors Absorbent Coasters for Drinks Minimalist Cotton Woven Coaster for Living Room Decor Fall Home Decor 4.3 Inches
Mckanti$9.014.8★9,898 rev
Drink Coasters for Drinks Set of 6 Vintage Autumn Watercolor Pumpkins Absorbent Round Ceramic Stone Mat with Cork Base and Metal Holder Home Bar Decor House Warming Gift
Ansouyi$14.044.8★177 rev
Newest
by launch date
PEOVLVN Fall Coasters Set of 6 Pumpkin Drink Coasters Kitchen Decor
PEOVLVN$6.431 rev
UPINS 8Pcs Pumpkin Crochet Coasters Fall Themed Drink Coasters Set
UPINS$9.913 rev
Breling 4 Pcs Maple Leaf Coasters Handmade Crochet Beverage Coaster Set Knitted Maple Leaf Decor Suitable for Birthday Party Kitchen Table Home Decor
Breling$10.328 rev
Hushee 4 Pcs Fall Crochet Coasters Thanksgiving Pumpkin Coaster 4.72 Handmade Woven Pumpkin Drink Cup Mats for Autumn Harvest Gifts Kitchen Table Party Decor (Beige)
Hushee$7.7093 rev
Hushee 4 Pcs Fall Crochet Coasters Thanksgiving Pumpkin Coaster 4.72 Handmade Woven Pumpkin Drink Cup Mats for Autumn Harvest Gifts Kitchen Table Party Decor (Ginger Yellow Dark Brown Khaki Beige)
Hushee$7.9593 rev
Trending
90-day click momentumPEOVLVN Fall Coasters Set of 6 Pumpkin Drink Coasters Kitchen Decor
PEOVLVN$6.433.0★
UPINS 8Pcs Pumpkin Crochet Coasters Fall Themed Drink Coasters Set
UPINS$9.914.6★
4 Pcs Wood Coasters for Drinks Absorbent Wooden Coasters with Holder Drink Coasters for Coffee Table Absorbent Coaster Set for Table Protection Drink Coasters for Farmhouse Office Bar
Mckanti$10.044.6★
NOIAFZY 5pcs Handcrafted Crochet Pumpkin Coasters Set - Ideal for Autumn Festive Decor and Gifting
NOIAFZY$4.960.0★
Drink Coasters for Drinks Set of 6 Vintage Autumn Watercolor Pumpkins Absorbent Round Ceramic Stone Mat with Cork Base and Metal Holder Home Bar Decor House Warming Gift
Ansouyi$14.044.8★
What buyers say about fall coasters
What buyers praise and complain about, mined from review topics.What buyers love
“Cute product”
“Worth it”
“As advertised”
“Fits my decor perfectly”
“Beautiful color”
“They absorb super well”
“Blends in nicely with my decor”
“Durable and lightweight”
“are very elegant looking”
“Very useful”
What buyers complain about
“Smaller than Stated”
“aren't absorbent”
“Quality is inconsistent”
“Feels flimsy,”
“Glassware doesn't stick to these coasters”
“they don't absorb any moisture”
“breaks apart easily”
“The holder is made of a cheap plastic”
“all the way to a very dark brown”
“Item not as described”
Top return reasons
Common questions
- Is fall coasters profitable to sell on Amazon United States?
- The niche generates $28K/yr across 42 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +369.0%. Flapen's verdict: Worth a look (63/100).
- How competitive is the fall coasters niche?
- 28 brands and 33 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in fall coasters?
- Top complaints mined from reviews: Size-Overall, Absorbency, Quality-Overall. The return rate is 1.2%.
- When does demand for fall coasters peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 104.4× the quietest.
- What does it cost to enter the fall coasters niche?
- Listings span $4.96–$25.25; the average listing price is $12.86 (sweet spot $15–$100). The average incumbent carries 450 reviews — the moat a new listing must climb.