Is fall candles bulk profitable to sell on Amazon United States?

The niche generates $38K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (51/100).

How competitive is the fall candles bulk niche?

13 brands and 22 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in fall candles bulk?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.

When does demand for fall candles bulk peak?

Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the fall candles bulk niche?

Listings span $6.95–$40.47; the average listing price is $19.92 (sweet spot $15–$100). The average incumbent carries 877 reviews — the moat a new listing must climb.

fall candles bulk

Worth a look

Shows low returns (0.7%), but a small market ($38K/yr) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$19.92

avg listing price — sweet spot $15–$100

Price range

Great$6.95–$40.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Review moat

Good876.72

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Bad-2.2%

90-day search growth — must beat 0% to launch

Market size

Bad$38K

$38K/yr · 56K searches

According to Flapen's Amazon United States niche tracking, fall candles bulk is a $38K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

fall candles bulk market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $40K–$50K; units × avg price
Conversion rate: 3.4%
Avg BSR: #1,194
Page quality: 0%
Prime: 93%
Sponsored: 45%
Out of stock: 7.4%
Avg brand age: 49 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

45%

Top 20: 90%

Open market

10%

Our Own Candle Company46%
our own candle comany16%
A Cheerful Giver9%
The Candle Daddy8%
Simply Soson6%
M&SENSE6%
Open — no brand owns it (7 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -2.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top fall candles bulk search terms

our own candle company25K/yr -4.7%2.2% conv.
banana candle12K/yr +6.0%1.8% conv.
banana bread candle9K/yr -17.3%3.9% conv.
our own candle company jar candles6K/yr +5.8%2.3% conv.
banana nut bread candle5K/yr +4.9%4.4% conv.

All search terms

Top fall candles bulk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Our Own Candle Company Banana Nut Bread Scented Mason Jar Candle 13 oz

our own candle comany$16.974.4★615 rev

Our Own Candle Company Everyday 4-Pack Mason Jar Candles 3.5 oz Each

Our Own Candle Company$25.054.1★622 rev

A Cheerful Giver - Banana Nut Bread - 34oz Papa Scented Candle Jar with Lid - Keepers of the Light - 155 Hours of Burn Time Gift for Women Brown

A Cheerful Giver$27.624.3★1,287 rev

Our Own Candle Company French Vanilla Scented Mason Jar Candle 13 oz

Our Own Candle Company$17.024.4★828 rev

Simply Soson 9oz Banana Nut Bread Scented Candle Fall Candles Banana Nut Scent Aromatherapy Candles Gifts for Women Perfect Home Dcor Gifts for Autumn Holiday Christmas Winter

Simply Soson$10.794.3★8 rev

Newest

by launch date

Banana Shaped Scented Candle Smiling Face Design Funny Novelty Dog Candle with Floral Scent Soy Wax Smokeless Candle for Home Decor Hilarious Gift for Prank Lovers & Dog Enthusiasts

Liwu-Liyi$9.982 rev

7mo ago

Our Own Candle Company Apple Pie Blueberry Pie & Banana Bread Candle Trio

Our Own Candle Company$24.710 rev

7mo ago

M&SENSE Banana Crme Brle Scented Candle 11.6oz Natural Soy Wax 70 Hours Long Lasting Clean Burn Holiday Jar Candle for Home Decor Non-Toxic Relaxing Aromatherapy Gifts for Women

M&SENSE$20.6513 rev

10mo ago

Simply Soson 9oz Banana Nut Bread Scented Candle Fall Candles Banana Nut Scent Aromatherapy Candles Gifts for Women Perfect Home Dcor Gifts for Autumn Holiday Christmas Winter

Simply Soson$10.798 rev

11mo ago

GC Scented 3 Wick Jar Candle 14.5oz Sweet (Sweet Banana Bread)

Generic$25.676 rev

1y ago

What buyers say about fall candles bulk

What buyers praise and complain about, mined from review topics.

What buyers love

Smell66%

“Great Scent”

Gifting Purpose9%

“Mother's day gift”

Brightness/Shine/Glow8%

“When lit, it fills a medium-sized room fairly quickly and creates a very comforting atmosphere”

Quality-Overall5%

“Great Candles”

Value For Money3%

“Good value for money”

Design-Overall2%

“Love the design”

Advertised Vs Actual Product1%

“they do usually live up to their descriptions”

Size-Overall1%

“A perfect size”

Comfort-Overall1%

“Overall, these candles are perfect for relaxing evenings, gifts, or just making everyday spaces feel more comforting and peaceful”

Warmth1%

“WARM AND LONG LASTING”

What buyers complain about

Smell57%

“Has no scent”

Value For Money11%

“They are expensive”

Size-Overall7%

“Lid is too large for the jar”

Quality-Overall6%

“Don't expect consistent quality”

Flammable2%

“Constantly burns out”

Strength2%

“not so strong that it becomes overwhelming after a long time”

Advertised Vs Actual Product1%

“Not described correctly”

Heating1%

“DOES NOT STAY LIT”

Top return reasons

Smell76%

Size-Overall8%

Advertised Vs Actual Product7%

Defective Material/Parts3%

Product Condition2%

Gifting Purpose1%

Strength1%

Maintenance And Repair1%

Functionality-Overall1%

Flammable1%

Common questions

Is fall candles bulk profitable to sell on Amazon United States?: The niche generates $38K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the fall candles bulk niche?: 13 brands and 22 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in fall candles bulk?: Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.
When does demand for fall candles bulk peak?: Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the fall candles bulk niche?: Listings span $6.95–$40.47; the average listing price is $19.92 (sweet spot $15–$100). The average incumbent carries 877 reviews — the moat a new listing must climb.