fall blanket
Launch itA $1.2M/yr market growing +3.3% this quarter with returns at 3.7% — clears our launch bar.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$22.06avg listing price — sweet spot $15–$100
Price range
Great$9.48–$69.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.2M$1.2M/yr · 3.7M searches
Returns
Okay3.7%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,992.83avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, fall blanket is a $1.2M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Launch it — 60/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 500–750/product
- Revenue / yr
- $1.3M–$1.8M
- units × avg price
- Launch success
- 56%
- 9 of 16 new (360d)
- Conversion rate
- 1.5%
- Avg BSR
- #267
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 1.6%
- Avg brand age
- 35 months
- Avg seller age
- 171 days
Competition
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
66 rising
Sellers
79
Top-5 brand share
32%
Top 20: 70%
Top-5 click share
19%
Top 20: 45%
Open market
64%
- Exclusivo Mezcla8%
- Bedsure7%
- DII6%
- Aganear6%
- YIICKO5%
- Linecooo5%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +3.3% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 6.7×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 126 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aganear Fleece Throw Blanket - Cozy Soft Lightweight Fuzzy Throw Blanket for Women Portable Throw Blankets for Couch Warm Present for Birthday Christmas Halloween Housewarming(50x60 Khaki)
Aganear$13.544.6★2,707 rev
Linecooo Sage Green Fleece Throw Blanket 5060 for Couch Sofa Bed Super Soft Cozy Plush Microfiber Flannel Blanket with Stripes Design Lightweight for Adults Woman
Linecooo$10.954.6★3,217 rev
YIICKO Khaki Throw Blanket for Couch Sofa 50x60 inches Striped Design
YIICKO$9.994.5★558 rev
Puncuntex Fleece Throw Blanket Dark Green 5060 with Square Grid Design
Puncuntex$10.144.5★2,795 rev
50x70 Inch Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket
Lussena$14.114.6★1,580 rev
Newest
by launch date
Bedsure GentleSoft Beige Throw Blanket for Couch - Checkered Fleece Blankets Gifts for Kids Girls Cute Soft Cozy Throw for Bedroom Home Decor Gifts 50x60 Inches
Bedsure$19.9110,151 rev
Americanflat 50x60 Fleece Throw Blanket - Soft and Breathable Throw Blanket for Couch Bed Chair - Fleece Blankets Perfect for Home Bedroom - Green
Americanflat$12.11204 rev
Ovelindra Checkered Knit Throw Blanket Olive Green 50x60 Inches Soft Warm Knitted Blanket for Couch Sofa Bed Living Room Bedroom All Season Decorative Home Throw Cozy Gift Blanket
Ovelindra$35.7835 rev
blunique 100% Cotton Cable Knit Throw Blanket Lightweight Soft Knit Blanket for Sofa Couch Bed Breathable All-Season Throw Cozy Decorative Blanket 50 x 60 Inch Taupe
blunique$37.8982 rev
Horaldaily Boho Bohemia Blanket Throw Vintage Country Rustic Farmhouse Soft Fuzzy Plush Faux Fur Cozy Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Adults Wife Self 50x60
Horaldaily$17.1212 rev
Trending
90-day click momentumBedsure GentleSoft Beige Throw Blanket for Couch - Checkered Fleece Blankets Gifts for Kids Girls Cute Soft Cozy Throw for Bedroom Home Decor Gifts 50x60 Inches
Bedsure$19.914.6★
blunique 100% Cotton Cable Knit Throw Blanket Lightweight Soft Knit Blanket for Sofa Couch Bed Breathable All-Season Throw Cozy Decorative Blanket 50 x 60 Inch Taupe
blunique$37.894.5★
Bedsure 3D Fleece Bubble Blanket for Couch - GentleSoft Beige Throw Blanket for Sofa Bed Room Decor - Luxury Soft Cozy Gifts for Women Lightweight All Seasons Beige 5060
Bedsure$21.714.5★
Americanflat 50x60 Fleece Throw Blanket - Soft and Breathable Throw Blanket for Couch Bed Chair - Fleece Blankets Perfect for Home Bedroom - Green
Americanflat$12.114.6★
lifein Throw Blanket for Couch Soft Boho Decor Bed Throw Cozy Beige Knitted Chenille Small Farmhouse Lightweight Throw(Beige 50 * 60)
lifein$25.354.6★
Common questions
- Is fall blanket profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 126 tracked products. 9 of 16 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Launch it (60/100).
- How competitive is the fall blanket niche?
- 66 brands and 79 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 32% of demand.
- When does demand for fall blanket peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 6.7× the quietest.
- What does it cost to enter the fall blanket niche?
- Listings span $9.48–$69.35; the average listing price is $22.06 (sweet spot $15–$100). The average incumbent carries 4,993 reviews — the moat a new listing must climb.
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