Fall Blanket

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

3.7M

Growth, 90 days vs prior 90

+3.3%

Conversion, latest week

1.5%

Market size, estimated

$1.2Ma year

Peak month

September6.7× the quietest month

Top search term

green throw blanket513K searches a year

Listings sell for $22.06 on average, from $9.48 to $69.35. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $22.06 that is $11K to $17K a year per listing.

Average price

$22.06inside the $15 to $100 sweet spot

Price range

$9.48–$69.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

$11K–$17K

Returns

3.7%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #267 within Throws. It carries 4,993 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

1.6%

Average rank

#267in Throws

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

4,993per listing

Listings tracked

126

16 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

9Amazon's first-year sales bar

Average brand age

35 months