fall blanket
Launch itA $1.2M/yr market growing +3.3% this quarter with returns at 3.7% — clears our launch bar.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$22.06avg listing price — sweet spot $15–$100
Price range
Great$9.48–$69.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.2M$1.2M/yr · 3.7M searches
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,992.83avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, fall blanket is a $1.2M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Launch it — 60/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
fall blanket market data
- Units sold / yr
- 60K–80K
- avg 500–750/product
- Revenue / yr
- $1.3M–$1.8M
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #267
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 1.6%
- Avg brand age
- 35 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
66 rising
Sellers
79
Top-5 brand share
32%
Top 20: 70%
Top-5 click share
19%
Top 20: 45%
Open market
64%
- Exclusivo Mezcla8%
- Bedsure7%
- DII6%
- Aganear6%
- YIICKO5%
- Linecooo5%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +3.3% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 6.7×
Top fall blanket search terms
- green throw blanket513K/yr
- blue throw blanket391K/yr
- boho throw blanket403K/yr
- beige throw blanket307K/yr
- boho blanket207K/yr
- green blanket244K/yr
- outdoor throw blanket81K/yr
- taupe throw blanket130K/yr
- crochet blanket131K/yr
- tan throw blanket110K/yr
Top fall blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aganear Fleece Throw Blanket - Cozy Soft Lightweight Fuzzy Throw Blanket for Women Portable Throw Blankets for Couch Warm Present for Birthday Christmas Halloween Housewarming(50x60 Khaki)
Aganear$13.544.6★2,707 rev
Linecooo Sage Green Fleece Throw Blanket 5060 for Couch Sofa Bed Super Soft Cozy Plush Microfiber Flannel Blanket with Stripes Design Lightweight for Adults Woman
Linecooo$10.954.6★3,217 rev
YIICKO Khaki Throw Blanket for Couch Sofa 50x60 inches Striped Design
YIICKO$9.994.5★558 rev
Puncuntex Fleece Throw Blanket Dark Green 5060 with Square Grid Design
Puncuntex$10.144.5★2,795 rev
50x70 Inch Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket
Lussena$14.114.6★1,580 rev
Newest
by launch dateYIICKO Khaki Throw Blanket for Couch Sofa 50x60 inches Striped Design
YIICKO$9.99558 rev
XIBLC Boho Throw Blanket 100% Cotton Ultra Soft Luxury Throw Rustic Quilt 50x60 Floral Printed Farmhouse Decor Bed Summer Blankets All Season Reversible Bohemian Throw for Bed
XIBLC$19.231,708 rev
CREVENT Farmhouse Boho Knitted Throw Blanket for Couch Sofa Chair Bed Home Decoration Soft Warm Cozy Light Weight for Spring Summer Fall (50X60 Sage Green)
CREVENT$19.583,958 rev
Wzvzss Boho Throw Blanket - 100% Cotton Soft Summer Throw Blanket for Bed 50x60 Reversible Breathable Lightweight Blankets All Seasons Farmhouse Decor Floral Plant Butterfly Throw Quilt
Wzvzss$16.30701 rev
EVERGRACEHOME Chunky Chenille Knit Throw Blanket for Couch Soft Luxurious Moss Stitch Chair Blankets for Bed Cozy Decorative Farmhouse Knitted Throws for Sofa Olive Green 50 x 60
EVERGRACEHOME$36.32547 rev
Trending
90-day click momentumCREVENT Farmhouse Boho Knitted Throw Blanket for Couch Sofa Chair Bed Home Decoration Soft Warm Cozy Light Weight for Spring Summer Fall (50X60 Sage Green)
CREVENT$19.584.5★
XIBLC Boho Throw Blanket 100% Cotton Ultra Soft Luxury Throw Rustic Quilt 50x60 Floral Printed Farmhouse Decor Bed Summer Blankets All Season Reversible Bohemian Throw for Bed
XIBLC$19.234.7★
YIICKO Khaki Throw Blanket for Couch Sofa 50x60 inches Striped Design
YIICKO$9.994.5★
Americanflat 50x60 Throw Blanket - Soft and Breathable Cotton Throw Blanket for Couch Bed Chair - Decorative Blankets Perfect for Home Office or Outdoor Use - Cream Herringbone Design
Americanflat$16.464.5★
lifein Throw Blanket for Couch Soft Green Boho Decor Bed Throw Cozy Knitted Chenille Farmhouse Lightweight Throw(Olive Green 50 * 60)
lifein$24.864.6★
Common questions
- Is fall blanket profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 126 tracked products. 9 of 16 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Launch it (60/100).
- How competitive is the fall blanket niche?
- 66 brands and 79 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 32% of demand.
- When does demand for fall blanket peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 6.7× the quietest.
- What does it cost to enter the fall blanket niche?
- Listings span $9.48–$69.35; the average listing price is $22.06 (sweet spot $15–$100). The average incumbent carries 4,993 reviews — the moat a new listing must climb.