Is fake mums profitable to sell on Amazon United States?

The niche generates $556K/yr across 35 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is +191.9%. Flapen's verdict: Worth a look (61/100).

How competitive is the fake mums niche?

23 brands and 29 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in fake mums?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 5.4% — above our launch gate.

When does demand for fake mums peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 148.1× the quietest.

What does it cost to enter the fake mums niche?

Listings span $9.48–$47.31; the average listing price is $21.79 (sweet spot $15–$100). The average incumbent carries 1,012 reviews — the moat a new listing must climb.

fake mums

Worth a look

Shows demand growing +191.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+191.9%

90-day search growth — must beat 0% to launch

Avg price

Great$21.79

avg listing price — sweet spot $15–$100

Price range

Great$9.48–$47.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Market size

Good$556K

$556K/yr · 2.6M searches

Review moat

Good1,012.06

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad5.4%

return rate — above 5% kills the launch gate

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, fake mums is a $556K/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 61/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

fake mums market data

Units sold / yr: 60K–80K; avg 750–1,000/product
Revenue / yr: $1.3M–$1.7M; units × avg price
Conversion rate: 1.0%
Avg BSR: #4,264
Page quality: 0%
Prime: 83%
Sponsored: 91%
Out of stock: 26.4%
Avg brand age: 21 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

47%

Top 20: 84%

Open market

36%

ColoPlay22%
XunYee13%
Cherica11%
HIFORESTAR7%
AXYLEX6%
lovemoon5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +191.9% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 148.1×

Open Trend

Top fake mums search terms

fake mums520K/yr +298.1%0.4% conv.
artificial mums for outdoors655K/yr +221.0%0.5% conv.
artificial mums216K/yr +155.1%0.4% conv.
faux mums185K/yr +178.1%0.3% conv.
mums166K/yr +43.4%0.2% conv.
mums artificial flowers181K/yr +107.6%0.6% conv.
faux mums for outdoor planters317K/yr +383.1%0.4% conv.
artificial mums for outdoors fall52K/yr +637.3%0.9% conv.
fall mums artificial flowers outdoor46K/yr +554.6%0.8% conv.
fall mums42K/yr +431.9%0.5% conv.

All search terms

Top fake mums products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ColoPlay Artificial Mums for Outdoors 24 Bundles Fake Flowers Fall Decor

ColoPlay$22.634.4★1,990 rev

12 Pcs Fall Artificial Flowers for Outdoor Faux Mums Burnt Orange Flowers Assorted Fake Silk Mums Chrysanthemums Bouquet Fall Marigold for Vase Table Floral Arrangement for Wedding Autumn Home Decor

XunYee$41.954.2★213 rev

Cherica 10Pcs Fake Flowers Artificial Mums for Outdoors UV Resistant Faux Mums for Outdoor Planters Realistic Chrysanthemums No Fade Fall Flowers for Front Door Garden Patio Yard Autumn Decor

Cherica$23.364.5★43 rev

12 Pcs Artificial Fall Flowers for Outdoors UV Resistant Fake Mums Chrysanthemums Marigolds Autumn Vintage Floral Arrangements for Farmhouse Outside Decor (12 Orange Burnt Orange Red Burgundy)

lovemoon$25.124.6★21 rev

HIFORESTAR 12 Bundles Artificial Fall Mums Outdoor Flowers UV Resistant Faux Autumn Daisy Plants Fake Orange Chrysanthemum Bush for Front Porch Window Box Patio Planter Home & Garden (Mix Color)

HIFORESTAR$26.674.9★27 rev

Newest

by launch date

ColoPlay 20 PCS Artificial Mums for Outdoors Faux Flowers Eucalyptus Leaves

ColoPlay$25.571,990 rev

1mo ago

Artificial Fall Flowers Fake Mums for Outdoor 6 Pack 30 Heads Artificial Chrysanthemums UV Resistant Faux Fall Flower for Front Porch Halloween Diwali Cemetery Indoor Outside Decor (Burnt Orange)

YILIUFA$18.7731 rev

1mo ago

12 Pcs Artificial Fall Flowers for Outdoors UV Resistant Fake Mums Chrysanthemums Marigolds Autumn Vintage Floral Arrangements for Farmhouse Outside Decor (12 Orange Burnt Orange Red Burgundy)

lovemoon$25.1221 rev

2mo ago

HIFORESTAR 12 Bundles Artificial Fall Mums Outdoor Flowers UV Resistant Faux Autumn Daisy Plants Fake Orange Chrysanthemum Bush for Front Porch Window Box Patio Planter Home & Garden (Mix Color)

HIFORESTAR$26.6727 rev

2mo ago

Cherica 12Pcs Fake Flowers Artificial Mums for Outdoors UV Resistant Faux Mums for Outdoor Planters Realistic Daisy No Fade Fall Flowers for Front Door Garden Patio Yard Autumn Decor

Cherica$19.6924 rev

3mo ago

What buyers say about fake mums

What buyers praise and complain about, mined from review topics.

What buyers love

Color34%

“vivid colors”

Quality-Overall13%

“made with good quality flowers”

Value For Money7%

“I think these are a good value”

Durability5%

“These are highly durable”

Ease Of Use5%

“Easy to use”

Design-Overall5%

“Overall, I am pleased with the look of these”

Material Quality3%

“Great value for the money and excellent materials”

Size-Overall2%

“they fit perfectly”

Assembly/Installation2%

“so easy to put together”

Display-Overall2%

“cheerful display thats perfect for seasonal decorating”

What buyers complain about

Quality-Overall12%

“Lack of Quality”

Size-Overall11%

“The flowers are bigger than I expected”

Color9%

“These orange ones are bland”

Advertised Vs Actual Product7%

“Doesn't look like picture that's shown”

Durability6%

“fade fast”

Thickness4%

“The main stem is thicker than most”

Value For Money4%

“I think they could be a little more affordable for what you get”

Material Quality3%

“They are plastic”

Brightness/Shine/Glow3%

“They have a plastic shine that is detracting”

Assembly/Installation3%

“Therefore as is the baskets can not be set up to use”

Top return reasons

Color21%

Quality-Overall19%

Size-Overall18%

Advertised Vs Actual Product18%

Material Quality10%

Value For Money4%

Defective Material/Parts2%

Functionality-Overall2%

Smell2%

Display Colors2%

Common questions

Is fake mums profitable to sell on Amazon United States?: The niche generates $556K/yr across 35 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is +191.9%. Flapen's verdict: Worth a look (61/100).
How competitive is the fake mums niche?: 23 brands and 29 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in fake mums?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 5.4% — above our launch gate.
When does demand for fake mums peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 148.1× the quietest.
What does it cost to enter the fake mums niche?: Listings span $9.48–$47.31; the average listing price is $21.79 (sweet spot $15–$100). The average incumbent carries 1,012 reviews — the moat a new listing must climb.