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Fake Lavender

Fail

Demand is soft, at -4.5% this quarter, so Fake Lavender is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$126K/yr216K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
47%top-5 click share · 27 brands · 36 sellers

Flapen Score

Fake Lavender against its category

The dotted line is the Home & Kitchen average. Past it, Fake Lavender is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fake Lavender market on Amazon at a glance

Shoppers on Amazon United States searched for Fake Lavender 216K times last year and spent an estimated $126K. The top 5 brands take 51% of clicks. Demand peaks in Mar–Apr–May–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
4.1%
Market size, estimated
$126Ka year
Peak month
May3.4× the quietest month
Top search term
lavender flowers artificial39K searches a year

02 · Price

A sale here is worth $14.32.

Listings sell for $14.32 on average, from $6.58 to $22.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $14.32 that is $4K to $7K a year per listing.

Average price
$14.32under the $15 to $100 sweet spot
Price range
$6.58–$22.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #1,351 within Artificial Flowers. It carries 2,216 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#1,351in Artificial Flowers
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
2,216per listing
Listings tracked
33

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
29 months

Products

Top Fake Lavender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 falling

Sellers

36

Top-5 brand share

51%

Top 20: 96%

Top-5 click share

47%

Top 20: 91%

Open market

41%

  • Brand 114%
  • Brand 210%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Fake Lavender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 3.4×

Search terms

Top Fake Lavender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lavender flowers artificial39K/yr
  • fake lavender31K/yr
  • artificial lavender21K/yr
  • lavender artificial flowers20K/yr
  • faux lavender16K/yr
  • faux lavender stems14K/yr
  • artificial lavender flowers15K/yr
  • lavender plants artificial9K/yr
  • artificial lavender stems9K/yr
  • lavendar flower decor4K/yr

Reviews and returns

What reviews say buyers love and hate about Fake Lavender

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Color”
13%of negative reviews mention “Smell”
3.3%of orders come back
“VERY strong smell”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fake Lavender questions

Answered from the same tracked data.