Facial Towels for Estheticians Soft
MaybeProducts sell for $21.38 on average, inside the sweet spot. But demand is soft, at -17.6% this quarter, so Facial Towels for Estheticians Soft is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 4950
- Market size
- $78K/yr175K searches / yr
- 90-day growth
- -17.6%search demand this quarter
- Competition
- 39%top-5 click share · 27 brands · 34 sellers
Flapen Score
Facial Towels for Estheticians Soft against its category
The dotted line is the Home & Kitchen average. Past it, Facial Towels for Estheticians Soft is stronger. Inside it, weaker.
Market
The Facial Towels for Estheticians Soft market on Amazon at a glance
Shoppers on Amazon United States searched for Facial Towels for Estheticians Soft 175K times last year and spent an estimated $78K. The top 5 brands take 50% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.
- Searches, last 12 months
- 175K
- Growth, 90 days vs prior 90
- -17.6%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $78Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- facial towels for estheticians36K searches a year
02 · Price
A sale here is worth $21.38.
Listings sell for $21.38 on average, from $6.94 to $39.56. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $21.38 that is $2K to $5K a year per listing.
- Average price
- $21.38inside the $15 to $100 sweet spot
- Price range
- $6.94–$39.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #336 within Towels. It carries 9,589 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #336in Towels
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 9,589per listing
- Listings tracked
- 47
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Facial Towels for Estheticians Soft products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Towel and Linen Mart White Salon Towels Pack of 12 (Not Bleach Proof 16 x 27 Inches) Highly Absorbent Towels for Hand Salon Gym Beauty Spa and Home Hair Care (White)
- Price
- $18.46
- Rating
- 4.4/5
- Reviews
- 1,094
- Age
- 3y ago

Utopia Towels Salon Towel Pack of 24 16 by 27 Inches Highly Absorbent Cotton Towels for Hand Gym Beauty Spa and Home Hair Care White
- Price
- $38.91
- Rating
- 4.5/5
- Reviews
- 13,323
- Age
- 13y ago

DEAYOU 6 Pack Facial Towels for Estheticians U-Shaped Spa Towels for Facial Soft Microfiber Massage Face Towels for Spa Steam Barbers Beauty Salons Skin Care SPA Centers Split Design White
- Price
- $21.24
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 1y ago

Orighty Black Salon Towel Pack of 12 (Not Bleach Proof 16 x 29 Inches) Super Soft and Absorbent Microfiber Hair Salon Towels for Salon Hand Gym Bath Spa and Home Hair Care
- Price
- $18.61
- Rating
- 4.6/5
- Reviews
- 1,410
- Age
- 3y ago

Utopia Towels 24 Pack Cotton Washcloths Set 100% Ring Spun Cotton Premium Quality Flannel Face Cloths Highly Absorbent and Soft Feel Fingertip Towels White
- Price
- $19.31
- Rating
- 4.6/5
- Reviews
- 72,124
- Age
- 14y ago
Trending
estimated 90-day click momentum
UNIMADE Salon Towels 24 Pack Super Soft Microfiber Hand Towel Highly Absorbent Hair-Drying Cloth for Gym Bath Spa Use and Home Beauty Care - White (16x29 inch)
- Price
- $29.36
- Rating
- 4.6/5
- Reviews
- 1,011
- Age
- 1y ago

MAYOKEN 12PCS U-Shaped Microfiber Facial Towels for Estheticians Ultra-Soft & Absorbent Spa Towels for Massage Facial Steam & Skincare (Warm Yellowish White)
- Price
- $28.15
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 1y ago

BIOLINEN Salon Towels 24 Pack White 15x25 100% Cotton Hand Towels for Bathroom Bleach Resistant Barber Esthetician Spa Gym Towels Super Absorbent
- Price
- $28.75
- Rating
- 4.3/5
- Reviews
- 279
- Age
- 6y ago

INFICRIME 12 Pack 100% Cotton Wash Cloth 12x12 Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen White
- Price
- $8.63
- Rating
- 4.4/5
- Reviews
- 660
- Age
- 11mo ago

TEAWOO Coral Velvet White Washcloths 12 Pack Highly Absorbent and Soft White Face Towels Multi-Purpose Washcloths and Hand Towels for Bathroom Hotel Spa and Gym 12 x 12 inches
- Price
- $6.94
- Rating
- 4.3/5
- Reviews
- 574
- Age
- 1y ago
Newest
by launch date
INFICRIME 12 Pack 100% Cotton Wash Cloth 12x12 Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen White
- Price
- $8.63
- Rating
- 4.4/5
- Reviews
- 660
- Age
- 11mo ago

MAYOKEN 12PCS U-Shaped Microfiber Facial Towels for Estheticians Ultra-Soft & Absorbent Spa Towels for Massage Facial Steam & Skincare (Gray)
- Price
- $27.79
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 1y ago

MAYOKEN 12PCS U-Shaped Microfiber Facial Towels for Estheticians Ultra-Soft & Absorbent Spa Towels for Massage Facial Steam & Skincare (Warm Yellowish White)
- Price
- $28.15
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 1y ago

TEAWOO Coral Velvet White Washcloths 12 Pack Highly Absorbent and Soft White Face Towels Multi-Purpose Washcloths and Hand Towels for Bathroom Hotel Spa and Gym 12 x 12 inches
- Price
- $6.94
- Rating
- 4.3/5
- Reviews
- 574
- Age
- 1y ago

UNIMADE Salon Towels 24 Pack Super Soft Microfiber Hand Towel Highly Absorbent Hair-Drying Cloth for Gym Bath Spa Use and Home Beauty Care - White (16x29 inch)
- Price
- $29.36
- Rating
- 4.6/5
- Reviews
- 1,011
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
27 flat
Sellers
34
Est. top-5 brand share
50%
Top 20: 95%
Est. top-5 click share
39%
Top 20: 76%
Open market
42%
- Utopia Towels16%
- T & L Towel and Linen Mart11%
- UNIMADE8%
- Orighty8%
- Amazon Basics8%
- DEAYOU7%
Demand
Facial Towels for Estheticians Soft search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Facial Towels for Estheticians Soft search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- facial towels for estheticians36K/yr
- esthetician towels26K/yr
- massage towels18K/yr
- spa towels for facial23K/yr
- esthetician towels for facials13K/yr
- towels for facials9K/yr
- spa facial towels8K/yr
- spa face towels7K/yr
- toallas para spa5K/yr
- esthetician facial towels4K/yr
Reviews and returns
What reviews say buyers love and hate about Facial Towels for Estheticians Soft
We read the reviews and the return reasons for every product selling here.
“Not very thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Facial Towels for Estheticians Soft questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









