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Extra Wide Ironing Board

Maybe

The top 5 products take only 38% of clicks. But the top 5 brands take 84% of clicks, so Extra Wide Ironing Board is a Maybe.

Flapen Score
57
57 / 100
Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 49
Market size
$399K/yr113K searches / yr
90-day growth
+51.2%search demand this quarter
Competition
38%top-5 click share · 17 brands · 29 sellers

Flapen Score

Extra Wide Ironing Board against its category

The dotted line is the Home & Kitchen average. Past it, Extra Wide Ironing Board is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Extra Wide Ironing Board market on Amazon at a glance

Shoppers on Amazon United States searched for Extra Wide Ironing Board 113K times last year and spent an estimated $399K. The top 5 brands take 84% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +51.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $399K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
+51.2%
Conversion, latest week
3.4%
Market size, estimated
$399Ka year
Peak month
July1.6× the quietest month
Top search term
brabantia ironing board43K searches a year

02 · Price

A sale here is worth $104.07.

Listings sell for $104.07 on average, from $44.73 to $172.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $104.07 that is $0 to $10K a year per listing.

Average price
$104.07above the $15 to $100 sweet spot
Price range
$44.73–$172.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #113 within Irons & Steamers. It carries 1,266 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
5.4%
Average rank
#113in Irons & Steamers
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,266per listing
Listings tracked
50

04 · Newcomers

16 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
16Amazon's first-year sales bar
Average brand age
45 months

Products

Top Extra Wide Ironing Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

29

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

38%

Top 20: 75%

Open market

14%

  • Brand 149%
  • Brand 221%
  • Brand 38%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (11 brands, 14%)

Demand

Extra Wide Ironing Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Extra Wide Ironing Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brabantia ironing board43K/yr
  • extra wide ironing board34K/yr
  • extra large ironing board13K/yr
  • brabantia ironing board b9K/yr
  • xl ironing board6K/yr
  • polder ironing board5K/yr
  • ironing board brabantia4K/yr

Reviews and returns

What reviews say buyers love and hate about Extra Wide Ironing Board

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Strength”
19%of negative reviews mention “Size-Overall”
2.7%of orders come back
“It is a tad bit shorter”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Extra Wide Ironing Board questions

Answered from the same tracked data.