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Expandable Table

Fail

Buyers convert on only 0.3% of searches, so Expandable Table is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$281K/yr199K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
39%top-5 click share · 24 brands · 36 sellers

Flapen Score

Expandable Table against its category

The dotted line is the Home & Kitchen average. Past it, Expandable Table is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Expandable Table market on Amazon at a glance

Shoppers on Amazon United States searched for Expandable Table 199K times last year and spent an estimated $281K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $281K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
0.3%
Market size, estimated
$281Ka year
Peak month
November5.0× the quietest month
Top search term
expanding table25K searches a year

02 · Price

A sale here is worth $454.06.

Listings sell for $454.06 on average, from $9.96 to $1877.06. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $454.06 that is $0 to $45K a year per listing.

Average price
$454.06above the $15 to $100 sweet spot
Price range
$9.96–$1877.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$45K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #456 within Dining Room Furniture. It carries 418 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
43%
Out of stock, average day
12.5%
Average rank
#456in Dining Room Furniture
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
418per listing
Listings tracked
37

04 · Newcomers

9 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
9Amazon's first-year sales bar
Average brand age
26 months

Products

Top Expandable Table products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

24 rising

Sellers

36

Top-5 brand share

57%

Top 20: 96%

Top-5 click share

39%

Top 20: 76%

Open market

38%

  • Brand 127%
  • Brand 215%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Expandable Table search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Expandable Table search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • expanding table25K/yr
  • retractable table13K/yr
  • expandable console table13K/yr
  • extendable console table12K/yr
  • 12 person extendable dining table14K/yr
  • white extendable dining table7K/yr
  • extending table32K/yr
  • extension table8K/yr
  • dining room table extender7K/yr
  • expand furniture9K/yr

Reviews and returns

What reviews say buyers love and hate about Expandable Table

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Assembly/Installation”
1.9%of orders come back
“A bit hard to build”
A buyer, on “Assembly/Installation”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Expandable Table questions

Answered from the same tracked data.