Is excel mug profitable to sell on Amazon United States?

The niche generates $28K/yr across 26 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the excel mug niche?

26 brands and 29 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in excel mug?

Top complaints mined from reviews: Value For Money, Smell, Dishwasher Safe. The return rate is 1.4%.

When does demand for excel mug peak?

Demand peaks in Nov–Dec; the busiest month runs 14.0× the quietest.

What does it cost to enter the excel mug niche?

Listings span $5.25–$25.03; the average listing price is $11.99 (sweet spot $15–$100). The average incumbent carries 149 reviews — the moat a new listing must climb.

excel mug

Worth a look

Shows no brand lock-in (top 5 brands take 38% of clicks), but a small market ($28K/yr) keeps it on the watch list.

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Review moat

Great148.62

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.4%

return rate — above 5% kills the launch gate

Competition

Great38%

top-5 click share — an open shelf

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.25–$25.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$11.99

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.2%

90-day search growth — must beat 0% to launch

Market size

Bad$28K

$28K/yr · 39K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, excel mug is a $28K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

excel mug market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $24K–$30K; units × avg price
Conversion rate: 6.1%
Avg BSR: #13,359
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 8.4%
Avg brand age: 23 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

Top-5 brand share

38%

Top 20: 92%

Top-5 click share

38%

Top 20: 92%

Open market

57%

Gououoii11%
Wrpdrim8%
YXSEZ7%
WEZADUK7%
QHLLWT5%
BECHUSKY5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 14.0×

Open Trend

Top excel mug search terms

spreadsheet humor12K/yr -5.7%3.1% conv.
relax i have a spreadsheet for that8K/yr -26.1%3.7% conv.
i have a spreadsheet for that8K/yr -10.9%2.2% conv.
spreadsheet gifts9K/yr -25.4%2.8% conv.
spreadsheet gifts funny2K/yr +22.8%2.4% conv.

All search terms

Top excel mug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gououoii Relax I Have A Spreadsheet for That - Accountant Gifts - Funny Accountant Coffee Mug Gifts for Boss CPA Coworker Finance Banker - Spreadsheet Mug - Accounting Birthday Graduation Gift 11oz

Gououoii$12.304.6★52 rev

Funny Office Decor Spreadsheet Gift for Human Resources Decorative Wooden Block Sign Relax I Have a Spreadsheet for That Decorations for Home Office Shelf 5 x 5 Inch

Wrpdrim$9.974.8★9 rev

Funny Office Accountant Gifts Relax I Have a Spreadsheet for That Clear Desk Decorative Sign Office Humor Coworker Acrylic Sign with Stand Table Plaque Keepsake Decor

YXSEZ$10.374.7★444 rev

Accountant Gifts for Women Men Funny Office Gift Spreadsheet Gifts for Accounting Coworkers I Know My Sheet Office Decorative Signs Plaque for Desk

WEZADUK$10.384.7★771 rev

QHLLWT Funny Gifts for Accountant Men Women Candle The Calming Scent of A Color Coded Spreadsheet Humor Excel spreadsheet Candles Gift for Coworkers CPA Boss Data Analyst Marketing Specialist-18

QHLLWT$14.544.1★12 rev

Newest

by launch date

Funny Coworker Socks for Men Women Office Spreadsheet Accountant Gifts

TerasDpt$9.250 rev

6mo ago

Funny Office Desk decor Relax I Have a Spreadsheet for That Phone Stand with Mirror for Men & Women Sarcastic Gag Gifts for Coworkers Accountant Boss Yellow Caution Sign Decor for Work

KRHWVBJS$6.403 rev

6mo ago

Funny Office Cubicle Decor Relax I Have A Spreadsheet for That Desk Sign Humorous Office Decor Desk Sign Fun Offices Gifts for Coworkers Boss Day Gifts

MAMAGIFTREE$8.74480 rev

7mo ago

QHLLWT Funny Gifts for Accountant Men Women Candle The Calming Scent of A Color Coded Spreadsheet Humor Excel spreadsheet Candles Gift for Coworkers CPA Boss Data Analyst Marketing Specialist-18

QHLLWT$14.5412 rev

8mo ago

Funny Excel Mug Gift for Accountant - Relax I Have A Spreadsheet for That mug Unique Spreadsheet Accounting Birthday Graduation Christmas Mugs Gifts Idea for CPA CFO Coworkers Boss Finance Banker-45

LLTAYQZ$13.2419 rev

11mo ago

What buyers say about excel mug

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose37%

“Unique coworker gift idea”

Quality-Overall15%

“the quality feels solid”

Smell11%

“It is a nice, clean, calming scent”

Value For Money10%

“The value aligns very well with the price”

Advertised Vs Actual Product5%

“As described”

Color4%

“The jar is a nice green”

Fun/Entertainment Experience3%

“funny”

Dishwasher Safe2%

“Dishwasher and microwave safe”

Design-Overall2%

“the design is fully intact”

Brightness/Shine/Glow2%

“the candle burns cleanly without smoke”

What buyers complain about

Value For Money14%

“If youre expecting a $10 POS like i was”

Smell14%

“When I opened it up and smelled it, it came across more like a clean, industrial scent—almost like lemon cleaner, with a faint hint of urinal cake”

Dishwasher Safe14%

“it's not - my design has faded considerably after putting it in the dishwasher”

Size-Overall10%

“I wish this was slightly bigger its quite small”

Assembly/Installation7%

“Warning: Self Assembly Required”

Adhesion/Stickiness5%

“sticker came crooked”

Top return reasons

Size-Overall49%

Quality-Overall10%

Gifting Purpose10%

Smell8%

Wood Quality6%

Advertised Vs Actual Product4%

Paint Quality3%

Scratch Resistance3%

Maintenance And Repair3%

Durability3%

Common questions

Is excel mug profitable to sell on Amazon United States?: The niche generates $28K/yr across 26 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the excel mug niche?: 26 brands and 29 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 38% of demand.
What do buyers complain about in excel mug?: Top complaints mined from reviews: Value For Money, Smell, Dishwasher Safe. The return rate is 1.4%.
When does demand for excel mug peak?: Demand peaks in Nov–Dec; the busiest month runs 14.0× the quietest.
What does it cost to enter the excel mug niche?: Listings span $5.25–$25.03; the average listing price is $11.99 (sweet spot $15–$100). The average incumbent carries 149 reviews — the moat a new listing must climb.