Excel Mug

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months

39K

Growth, 90 days vs prior 90

-13.2%

Conversion, latest week

6.1%

Market size, estimated

$28Ka year

Peak month

December14.0× the quietest month

Top search term

spreadsheet humor12K searches a year

Listings sell for $11.99 on average, from $5.25 to $25.03. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $11.99 that is $0 to $1K a year per listing.

Average price

$11.99under the $15 to $100 sweet spot

Price range

$5.25–$25.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.4%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #13,359 within Decorative Signs & Plaques. It carries 149 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

8.4%

Average rank

#13,359in Decorative Signs & Plaques

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

149per listing

Listings tracked

26

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

23 months