everlasting candle
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$22.81–$58.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$48.80avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good566.6avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 73K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, everlasting candle is a $9K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
everlasting candle market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $24K–$37K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #1,322
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 24.8%
- Avg brand age
- 48 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Craftmont62%
- CANDWAX33%
- Candle by the Hour5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×
Top everlasting candle search terms
- everlasting candle50K/yr
- everlasting candles5K/yr
- everlasting candle co5K/yr
- infinity candle7K/yr
- everlasting candle company6K/yr
Top everlasting candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Craftmont Refillable Candle Set - Unscented Paraffin Oil Candles Set with Metal Candlesticks Glass Vase & Steel Funnel - Decorative Candles Gift Set for Home Decor Events and Gifts
Craftmont$57.294.1★55 rev
CANDWAX Refillable Candle - Everlasting Glass Oil Candle Gift Set with Lamp Oil Bottle 17oz Funnel and 2 Sets of Metal Wicks Gold and Silver - Ideal as Decorative Candles
CANDWAX$49.634.5★16 rev
Craftmont Refillable Candle Set - Unscented Paraffin Oil Candles Set with Metal Candlesticks Glass Vase & Steel Funnel - Decorative Candles Gift Set for Home Decor Events and Gifts
Craftmont$58.044.1★55 rev
Craftmont Refillable Candle Set - Unscented Paraffin Oil Candles Set with Metal Candlesticks Glass Vase & Steel Funnel - Decorative Candles Gift Set for Home Decor Events and Gifts
Craftmont$56.244.1★55 rev
Candle by the Hour 80-Hour Vertical Candle Eco-friendly Natural Beeswax with Cotton Wick
Candle by the Hour$22.814.4★2,652 rev
Newest
by launch dateCandle by the Hour 80-Hour Vertical Candle Eco-friendly Natural Beeswax with Cotton Wick
Candle by the Hour$22.812,652 rev
Craftmont Refillable Candle Set - Unscented Paraffin Oil Candles Set with Metal Candlesticks Glass Vase & Steel Funnel - Decorative Candles Gift Set for Home Decor Events and Gifts
Craftmont$57.2955 rev
Craftmont Refillable Candle Set - Unscented Paraffin Oil Candles Set with Metal Candlesticks Glass Vase & Steel Funnel - Decorative Candles Gift Set for Home Decor Events and Gifts
Craftmont$58.0455 rev
Craftmont Refillable Candle Set - Unscented Paraffin Oil Candles Set with Metal Candlesticks Glass Vase & Steel Funnel - Decorative Candles Gift Set for Home Decor Events and Gifts
Craftmont$56.2455 rev
CANDWAX Refillable Candle - Everlasting Glass Oil Candle Gift Set with Lamp Oil Bottle 17oz Funnel and 2 Sets of Metal Wicks Gold and Silver - Ideal as Decorative Candles
CANDWAX$49.6316 rev
Trending
90-day click momentumCraftmont Refillable Candle Set - Unscented Paraffin Oil Candles Set with Metal Candlesticks Glass Vase & Steel Funnel - Decorative Candles Gift Set for Home Decor Events and Gifts
Craftmont$57.294.1★
Craftmont Refillable Candle Set - Unscented Paraffin Oil Candles Set with Metal Candlesticks Glass Vase & Steel Funnel - Decorative Candles Gift Set for Home Decor Events and Gifts
Craftmont$56.244.1★
Craftmont Refillable Candle Set - Unscented Paraffin Oil Candles Set with Metal Candlesticks Glass Vase & Steel Funnel - Decorative Candles Gift Set for Home Decor Events and Gifts
Craftmont$58.044.1★
CANDWAX Refillable Candle - Everlasting Glass Oil Candle Gift Set with Lamp Oil Bottle 17oz Funnel and 2 Sets of Metal Wicks Gold and Silver - Ideal as Decorative Candles
CANDWAX$49.634.5★
Candle by the Hour 80-Hour Vertical Candle Eco-friendly Natural Beeswax with Cotton Wick
Candle by the Hour$22.814.4★
What buyers say about everlasting candle
What buyers praise and complain about, mined from review topics.What buyers love
“I gave this as a gift”
“Beautiful fragrance”
“Practical and good decor”
“Such a cool candle”
“Very pretty”
“Great product”
“The first two candle refills I bought were awesome”
“Aesthetic & Long-Lasting Glow”
“It does not drip and looks nice”
“a good value for your money”
What buyers complain about
“**fragranced** candle though not noted”
“Please people do not buy these completely misleading”
“I also don't like that it only burns for 25 minutes at a time”
“They switched wax to lower quality”
“Can be a bit difficult to extract the candle length upwards”
“mechanics are garbage- I was going to give as a gift”
“Not worth the cost in regards to accessibility”
“if you dont warm it up with your hands”
“as many people turn to bees wax candles for various allergies and sensitivities, I feel like this is a major miss on the part of the company”
“The instructions included with these candles are completely inaccurate”
Top return reasons
Common questions
- Is everlasting candle profitable to sell on Amazon United States?
- The niche generates $9K/yr across 5 tracked products. 90-day search growth is +4.1%. Flapen's verdict: Skip it (31/100).
- How competitive is the everlasting candle niche?
- 3 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in everlasting candle?
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Functionality-Overall. The return rate is 2.9%.
- When does demand for everlasting candle peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.9× the quietest.
- What does it cost to enter the everlasting candle niche?
- Listings span $22.81–$58.04; the average listing price is $48.80 (sweet spot $15–$100). The average incumbent carries 567 reviews — the moat a new listing must climb.