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Everlasting Candle

Fail

The top 5 products take 100% of clicks, so Everlasting Candle is a Fail.

Flapen Score
31
31 / 100
Ranks 10,607 of 11,240 Home & Kitchen niches · −18 vs the category median of 49
Market size
$9K/yr73K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 9 sellers

Flapen Score

Everlasting Candle against its category

The dotted line is the Home & Kitchen average. Past it, Everlasting Candle is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Everlasting Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Everlasting Candle 73K times last year and spent an estimated $9K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
0.2%
Market size, estimated
$9Ka year
Peak month
December4.9× the quietest month
Top search term
everlasting candle50K searches a year

02 · Price

A sale here is worth $48.80.

Listings sell for $48.80 on average, from $22.81 to $58.04. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $48.80 that is $0 to $5K a year per listing.

Average price
$48.80inside the $15 to $100 sweet spot
Price range
$22.81–$58.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.8% of listings are out of stock. The average listing ranks #1,322 within Candles. It carries 567 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
24.8%
Average rank
#1,322in Candles
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
567per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Everlasting Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 233%
  • Brand 35%

Demand

Everlasting Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Everlasting Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • everlasting candle50K/yr
  • everlasting candles5K/yr
  • everlasting candle co5K/yr
  • infinity candle7K/yr
  • everlasting candle company6K/yr

Reviews and returns

What reviews say buyers love and hate about Everlasting Candle

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Gifting Purpose”
24%of negative reviews mention “Smell”
2.9%of orders come back
“**fragranced** candle though not noted”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Everlasting Candle questions

Answered from the same tracked data.