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Evercool Cooling Comforter

Fail

The top 5 brands take 100% of clicks, so Evercool Cooling Comforter is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$278K/yr189K searches / yr
90-day growth
+69.6%search demand this quarter
Competition
61%top-5 click share · 4 brands · 8 sellers

Flapen Score

Evercool Cooling Comforter against its category

The dotted line is the Home & Kitchen average. Past it, Evercool Cooling Comforter is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Evercool Cooling Comforter market on Amazon at a glance

Shoppers on Amazon United States searched for Evercool Cooling Comforter 189K times last year and spent an estimated $278K. All 4 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +69.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $278K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
+69.6%
Conversion, latest week
0.9%
Market size, estimated
$278Ka year
Peak month
July8.7× the quietest month
Top search term
rest cooling comforter139K searches a year

02 · Price

A sale here is worth $165.13.

Listings sell for $165.13 on average, from $53.28 to $347.23. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $165.13 that is $0 to $17K a year per listing.

Average price
$165.13above the $15 to $100 sweet spot
Price range
$53.28–$347.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$17K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Comforters & Sets. It carries 2,563 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#56in Comforters & Sets
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
2,563per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Evercool Cooling Comforter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

0%

  • Brand 187%
  • Brand 25%
  • Brand 35%
  • Brand 44%

Demand

Evercool Cooling Comforter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 8.7×

Search terms

Top Evercool Cooling Comforter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rest cooling comforter139K/yr
  • rest cooling blanket20K/yr
  • rest comforter cooling10K/yr
  • rest blanket cooling comforter8K/yr
  • evercool cooling comforter king5K/yr
  • cooling comforter rest3K/yr
  • evercool cooling comforter queen3K/yr

Reviews and returns

What reviews say buyers love and hate about Evercool Cooling Comforter

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Warmth”
11%of negative reviews mention “Value For Money”
3.8%of orders come back
“far too expensive for what you get”
A buyer, on “Value For Money”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Evercool Cooling Comforter questions

Answered from the same tracked data.