Is espresso martini candle profitable to sell on Amazon United States?

The niche generates $87K/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Skip it (47/100).

How competitive is the espresso martini candle niche?

16 brands and 19 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in espresso martini candle?

Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 3.4%.

When does demand for espresso martini candle peak?

Demand peaks in Nov–Dec; the busiest month runs 9.4× the quietest.

What does it cost to enter the espresso martini candle niche?

Listings span $9.60–$34.52; the average listing price is $18.03 (sweet spot $15–$100). The average incumbent carries 56 reviews — the moat a new listing must climb.

espresso martini candle

Skip it

Soft demand (-22.9% this quarter) — this niche doesn't clear our bar today.

Review moat

Incredible55.95

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.03

avg listing price — sweet spot $15–$100

Price range

Great$9.60–$34.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$87K

$87K/yr · 146K searches

Growth

Bad-22.9%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, espresso martini candle is a $87K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

espresso martini candle market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $144K–$180K; units × avg price
Conversion rate: 3.3%
Avg BSR: #1,717
Page quality: 0%
Prime: 95%
Sponsored: 85%
Out of stock: 26.8%
Avg brand age: 29 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

34%

SILEAGEO25%
JIAYIQI16%
Conelist9%
MTLEE7%
NATCENSE5%
Putart5%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -22.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 9.4×

Open Trend

Top espresso martini candle search terms

espresso martini candle75K/yr -26.8%6.1% conv.
martini candle37K/yr -18.7%1.8% conv.
cocktail candle9K/yr -14.5%1.3% conv.
expresso martini candle9K/yr -25.2%6.3% conv.
cocktail candles6K/yr -32.3%0.5% conv.
martini candles4K/yr -11.3%2.3% conv.
martini glass candle5K/yr -25.0%1.8% conv.

All search terms

Top espresso martini candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Espresso Martini Candle Unique Gifts for Women Girls Strong Scented Natural Soy Wax Coffee Candle Decor for Home Bedroom Coffee Martini Candles Gifts for Birthday Valentine Mothers Day

SILEAGEO$17.134.4★128 rev

Espresso Martini Candle Gifts for Women Men Coffee Scented Unique Gift for Espresso Lovers Soy Wax Candles for Coffee Bar Home Decor for Mother Birthday Christmas

JIAYIQI$19.554.5★141 rev

MTLEE Espresso Martini Candle Gifts for Women Men Coffee Scented Aromatherapy Candles for Coffee Lovers Wedding Favors Housewarming Birthday Gift with Real Beans(Fashion Style)

MTLEE$21.354.5★22 rev

Conelist Martini Cocktail Candle Gifts for Women Men Funny Scented Candle with Bow Unique Cocktail Candles Gift for a Tini Bit Older Martini Party Bachelorette Birthday(Olives Green 1 Pcs)

Conelist$21.014.7★24 rev

Putart Espresso Martini Highly Scented Candles for Home 9oz Natural Soy Aromatherapy Coffee Candle with Essential Oil Home Fragrance Stress Relief & Meditation Jar Candles Gifts for Men Women

Putart$18.134.7★10 rev

Newest

by launch date

Martini Coffee Candle Gift Set with Necklace & Greeting Card Espresso Scented Soy Wax Candle in Martini Glass Cocktail Gift for Women Birthday Valentines Day (Martini Coffee Candle)

ImnBest$22.837 rev

3mo ago

Conelist Martini Cocktail Candle Gifts for Women Men Funny Scented Candle with Bow Unique Cocktail Candles Gift for a Tini Bit Older Martini Party Bachelorette Birthday(Martini Pink 1 Pcs)

Conelist$20.5724 rev

7mo ago

Espresso Martini Candle Gifts for Women Men Coffee Themed Unique Gift for Espresso Lovers Soy Wax Candles Kit for Coffee Bar Home Decor for Mother Birthday Christmas Halloween

HayQuarion$14.148 rev

8mo ago

Genuine Fred Cocktail Party Olive Birthday Candles Set of 6 Martini Olive Celebration Candles with Wooden Picks Fun Decoration for Parties Birthdays and Happy Hour

Fred & Friends$9.6076 rev

9mo ago

Espresso Martini Candle Gifts for Women Men Coffee Scented Unique Gift for Espresso Lovers Soy Wax Candles for Coffee Bar Home Decor for Mother Birthday Christmas

Riteeu$12.8420 rev

1y ago

What buyers say about espresso martini candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell42%

“strong pleasant aroma”

Gifting Purpose22%

“absolutely ideal for gifting”

Design-Overall7%

“For the unique design”

Quality-Overall6%

“It's a complete set that gives such a good impression”

Advertised Vs Actual Product5%

“Just like photo”

Size-Overall4%

“Size is also nice”

Baking3%

“Perfect for my cake”

Fun/Entertainment Experience1%

“Very fun and cool”

Value For Money1%

“this is a great value for the price”

Brightness/Shine/Glow1%

“Great candle”

What buyers complain about

Smell23%

“Did not smell like Espresso Martini or even Coffee”

Size-Overall18%

“The candle isnt very big so since I wasnt able to utilize everything included”

Quality-Overall11%

“Necklace was cheap looking overkill”

Value For Money7%

“Not worth the money”

Advertised Vs Actual Product7%

“looks NOTHING like the picture”

Durability4%

“Broken and damaged”

Design-Overall4%

“Dangerous design”

Ease Of Cleaning3%

“made it look dirty”

Heating2%

“They sort of melt quickly”

Natural Resource Wastage2%

“Waste”

Top return reasons

Size-Overall28%

Smell24%

Advertised Vs Actual Product14%

Quality-Overall9%

Value For Money6%

Defective Material/Parts5%

Add-Ons/Attachments3%

Adhesion/Stickiness2%

Color2%

Color Fading/Discoloration2%

Common questions

Is espresso martini candle profitable to sell on Amazon United States?: The niche generates $87K/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Skip it (47/100).
How competitive is the espresso martini candle niche?: 16 brands and 19 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in espresso martini candle?: Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 3.4%.
When does demand for espresso martini candle peak?: Demand peaks in Nov–Dec; the busiest month runs 9.4× the quietest.
What does it cost to enter the espresso martini candle niche?: Listings span $9.60–$34.52; the average listing price is $18.03 (sweet spot $15–$100). The average incumbent carries 56 reviews — the moat a new listing must climb.