Espresso Machine
FailPrices span $41.23–$825.06, mostly outside the sweet spot, so Espresso Machine is a Fail.
- Flapen Score
- 48 / 100Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 4948
- Market size
- $61.1M/yr26.4M searches / yr
- 90-day growth
- +9.8%search demand this quarter
- Competition
- 45%top-5 click share · 16 brands · 123 sellers
Flapen Score
Espresso Machine against its category
The dotted line is the Home & Kitchen average. Past it, Espresso Machine is stronger. Inside it, weaker.
Market
The Espresso Machine market on Amazon at a glance
Shoppers on Amazon United States searched for Espresso Machine 26.4M times last year and spent an estimated $61.1M. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 26.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61.1M a year.
- Searches, last 12 months
- 26.4M
- Growth, 90 days vs prior 90
- +9.8%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $61.1Ma year
- Peak month
- December2.8× the quietest month
- Top search term
- espresso machine12.4M searches a year
02 · Price
A sale here is worth $304.92.
Listings sell for $304.92 on average, from $41.23 to $825.06. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $304.92 that is $1.8M to $2.4M a year per listing.
- Average price
- $304.92above the $15 to $100 sweet spot
- Price range
- $41.23–$825.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $1.8M–$2.4M
- Returns
- 7.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Coffee, Tea & Espresso. It carries 4,775 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Coffee, Tea & Espresso
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 4,775per listing
- Listings tracked
- 32
04 · Newcomers
9 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Espresso Machine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
123
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
45%
Top 20: 85%
Open market
17%
- Brand 139%
- Brand 215%
- Brand 310%
- Brand 48%
- Brand 57%
- Brand 64%
- Open — no brand owns it (10 brands, 17%)
Demand
Espresso Machine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Espresso Machine search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- espresso machine12.4M/yr
- breville espresso machine3.5M/yr
- expresso coffee machines1.9M/yr
- delonghi espresso machine1.1M/yr
- breville1.0M/yr
- espresso machine with grinder800K/yr
- espresso maker781K/yr
- cafetera espresso655K/yr
- espresso machines438K/yr
- cappuccino machine478K/yr
Reviews and returns
What reviews say buyers love and hate about Espresso Machine
We read the reviews and the return reasons for every product selling here.
“Broke within a week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Espresso Machine questions
Answered from the same tracked data.









