Espresso Machine
FailPrices span $41.23–$825.06, mostly outside the sweet spot, so Espresso Machine is a Fail.
- Flapen Score
- 48 / 100Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 4948
- Market size
- $61.1M/yr26.4M searches / yr
- 90-day growth
- +9.8%search demand this quarter
- Competition
- 45%top-5 click share · 16 brands · 123 sellers
Flapen Score
Espresso Machine against its category
The dotted line is the Home & Kitchen average. Past it, Espresso Machine is stronger. Inside it, weaker.
Market
The Espresso Machine market on Amazon at a glance
Shoppers on Amazon United States searched for Espresso Machine 26.4M times last year and spent an estimated $61.1M. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 26.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61.1M a year.
- Searches, last 12 months
- 26.4M
- Growth, 90 days vs prior 90
- +9.8%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $61.1Ma year
- Peak month
- December2.8× the quietest month
- Top search term
- espresso machine12.4M searches a year
02 · Price
A sale here is worth $304.92.
Listings sell for $304.92 on average, from $41.23 to $825.06. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $304.92 that is $1.8M to $2.4M a year per listing.
- Average price
- $304.92above the $15 to $100 sweet spot
- Price range
- $41.23–$825.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $1.8M–$2.4M
- Returns
- 7.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Coffee, Tea & Espresso. It carries 4,775 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Coffee, Tea & Espresso
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 4,775per listing
- Listings tracked
- 32
04 · Newcomers
9 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Espresso Machine products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 4, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Breville BES870XL Barista Express Espresso Machine Brushed Stainless Steel
- Price
- $540.48
- Rating
- 4.5/5
- Reviews
- 27,737
- Age
- 16y ago

CASABREWS CM5418 Compact Espresso Machine with Milk Frothing Steam Wand
- Price
- $128.04
- Rating
- 4.3/5
- Reviews
- 8,136
- Age
- 4y ago

atatix Espresso Machine with Milk Frother 20 Bar Pressure Espresso Maker
- Price
- $118.95
- Rating
- 4.2/5
- Reviews
- 1,435
- Age
- 1y ago

Ninja Luxe Caf Premier 3-in-1 Espresso Machine Drip Coffee & Cold Brew
- Price
- $514.09
- Rating
- 4.3/5
- Reviews
- 2,409
- Age
- 2y ago

CASABREWS 3700 Essential Stainless Steel Espresso Machine with Steam Wand
- Price
- $97.26
- Rating
- 4.3/5
- Reviews
- 3,596
- Age
- 3y ago
Trending
estimated 90-day click momentum
AERCANA Espresso Machine 20 Bar Compact Espresso Coffee Machine with Milk Frother Stainless Steel Coffee Maker with 34oz Removable Water Tank Cappuccino Machine for Home Office Latte (Silver)
- Price
- $100.50
- Rating
- 4.5/5
- Reviews
- 99
- Age
- 3mo ago

SHARDOR 3.5 Bar Espresso Machine Compact Expresso Coffee Machines for Home 4-Cup Espresso Maker with Milk Frother for Cappuccino & Latte Fast Heating System Easy-to-Use 800W Black
- Price
- $41.23
- Rating
- 3.9/5
- Reviews
- 215
- Age
- 9mo ago

AMZCHEF Espresso Machine With Grinder Temp Control 44 Grind Settings
- Price
- $195.95
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 3mo ago

IMUSA 4 Cup Electric Espresso Cappuccino Coffee Maker Black
- Price
- $48.52
- Rating
- 4.4/5
- Reviews
- 11,855
- Age
- 4mo ago

XIXUBX Espresso Machine Compact Espresso Maker with Milk Frother
- Price
- $85.08
- Rating
- 4.5/5
- Reviews
- 593
- Age
- 6mo ago
Newest
by launch date
AERCANA Espresso Machine 20 Bar Compact Espresso Coffee Machine with Milk Frother Stainless Steel Coffee Maker with 34oz Removable Water Tank Cappuccino Machine for Home Office Latte (Silver)
- Price
- $100.50
- Rating
- 4.5/5
- Reviews
- 99
- Age
- 3mo ago

AMZCHEF Espresso Machine With Grinder Temp Control 44 Grind Settings
- Price
- $195.95
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 3mo ago

IMUSA 4 Cup Electric Espresso Cappuccino Coffee Maker Black
- Price
- $48.52
- Rating
- 4.4/5
- Reviews
- 11,855
- Age
- 4mo ago

Breville BES870BTR Barista Express Espresso Machine Black Truffle
- Price
- $544.47
- Rating
- 4.5/5
- Reviews
- 27,737
- Age
- 6mo ago

XIXUBX Espresso Machine Compact Espresso Maker with Milk Frother
- Price
- $85.08
- Rating
- 4.5/5
- Reviews
- 593
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
123
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 85%
Open market
17%
- Breville39%
- CASABREWS15%
- De'Longhi10%
- Ninja8%
- atatix7%
- AMZCHEF4%
- Open — no brand owns it (10 brands, 17%)
Demand
Espresso Machine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Espresso Machine search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- espresso machine12.4M/yr
- breville espresso machine3.5M/yr
- expresso coffee machines1.9M/yr
- delonghi espresso machine1.1M/yr
- breville1.0M/yr
- espresso machine with grinder800K/yr
- espresso maker781K/yr
- cafetera espresso655K/yr
- espresso machines438K/yr
- cappuccino machine478K/yr
Reviews and returns
What reviews say buyers love and hate about Espresso Machine
We read the reviews and the return reasons for every product selling here.
“Broke within a week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Espresso Machine questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









