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Espresso Machine

Fail

Prices span $41.23–$825.06, mostly outside the sweet spot, so Espresso Machine is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$61.1M/yr26.4M searches / yr
90-day growth
+9.8%search demand this quarter
Competition
45%top-5 click share · 16 brands · 123 sellers

Flapen Score

Espresso Machine against its category

The dotted line is the Home & Kitchen average. Past it, Espresso Machine is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Espresso Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Espresso Machine 26.4M times last year and spent an estimated $61.1M. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 26.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61.1M a year.

Searches, last 12 months
26.4M
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
0.8%
Market size, estimated
$61.1Ma year
Peak month
December2.8× the quietest month
Top search term
espresso machine12.4M searches a year

02 · Price

A sale here is worth $304.92.

Listings sell for $304.92 on average, from $41.23 to $825.06. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $304.92 that is $1.8M to $2.4M a year per listing.

Average price
$304.92above the $15 to $100 sweet spot
Price range
$41.23–$825.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
6,000–8,000
Revenue per listing a year
$1.8M–$2.4M
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Coffee, Tea & Espresso. It carries 4,775 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Coffee, Tea & Espresso
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
4,775per listing
Listings tracked
32

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
38 months

Products

Top Espresso Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

123

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

45%

Top 20: 85%

Open market

17%

  • Brand 139%
  • Brand 215%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (10 brands, 17%)

Demand

Espresso Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.5M1.0MSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Espresso Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • espresso machine12.4M/yr
  • breville espresso machine3.5M/yr
  • expresso coffee machines1.9M/yr
  • delonghi espresso machine1.1M/yr
  • breville1.0M/yr
  • espresso machine with grinder800K/yr
  • espresso maker781K/yr
  • cafetera espresso655K/yr
  • espresso machines438K/yr
  • cappuccino machine478K/yr

Reviews and returns

What reviews say buyers love and hate about Espresso Machine

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Use”
20%of negative reviews mention “Durability”
7.6%of orders come back
“Broke within a week”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Espresso Machine questions

Answered from the same tracked data.