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Entryway Storage

Fail

Demand is soft, at -56.3% this quarter, so Entryway Storage is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$97K/yr662K searches / yr
90-day growth
-56.3%search demand this quarter
Competition
33%top-5 click share · 33 brands · 45 sellers

Flapen Score

Entryway Storage against its category

The dotted line is the Home & Kitchen average. Past it, Entryway Storage is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Entryway Storage market on Amazon at a glance

Shoppers on Amazon United States searched for Entryway Storage 662K times last year and spent an estimated $97K. The top 5 brands take 54% of clicks. Demand peaks in Mar–Apr–Sep–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 662K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -56.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
662K
Growth, 90 days vs prior 90
-56.3%
Conversion, latest week
0.2%
Market size, estimated
$97Ka year
Peak month
April2.4× the quietest month
Top search term
entryway storage224K searches a year

02 · Price

A sale here is worth $92.06.

Listings sell for $92.06 on average, from $10.36 to $215.40. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $92.06 that is $0 to $9K a year per listing.

Average price
$92.06inside the $15 to $100 sweet spot
Price range
$10.36–$215.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,437 within Entryway Furniture. It carries 1,878 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
75%
Out of stock, average day
3.6%
Average rank
#1,437in Entryway Furniture
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,878per listing
Listings tracked
51

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
25 months

Products

Top Entryway Storage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

45

Top-5 brand share

54%

Top 20: 90%

Top-5 click share

33%

Top 20: 69%

Open market

41%

  • Brand 118%
  • Brand 214%
  • Brand 311%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Entryway Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Sep, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Entryway Storage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • entryway storage224K/yr
  • entryway organizer263K/yr
  • entry storage23K/yr
  • entry way storage20K/yr
  • entryway organization19K/yr
  • entry16K/yr
  • entry way organizers and storage12K/yr
  • front door organizer12K/yr
  • entry organizer9K/yr
  • front door furniture7K/yr

Reviews and returns

What reviews say buyers love and hate about Entryway Storage

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Assembly/Installation”
13%of negative reviews mention “Quality-Overall”
2.3%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Entryway Storage questions

Answered from the same tracked data.