entryway storage
Skip itSoft demand (-56.3% this quarter) — this niche doesn't clear our bar today.
Competition
Great33%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Avg price
Great$92.06avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,878.22avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.36–$215.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$97K$97K/yr · 662K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-56.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, entryway storage is a $97K/yr Amazon United States market (662K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Mar–Apr–Sep–Nov. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
entryway storage market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $92K–$115K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #1,437
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 100%
- Out of stock
- 3.6%
- Avg brand age
- 25 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
45
Top-5 brand share
54%
Top 20: 90%
Top-5 click share
33%
Top 20: 69%
Open market
41%
- VASAGLE18%
- CSZZD14%
- HOOBRO11%
- Homleke7%
- Itaar4%
- QIVOMIX4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -56.3% search growth over the last 90 days.Peak months: Mar, Apr, Sep, Nov · busiest ÷ quietest = 2.4×
Top entryway storage search terms
- entryway storage224K/yr
- entryway organizer263K/yr
- entry storage23K/yr
- entry way storage20K/yr
- entryway organization19K/yr
- entry16K/yr
- entry way organizers and storage12K/yr
- front door organizer12K/yr
- entry organizer9K/yr
- front door furniture7K/yr
Top entryway storage products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CSZZD Hall Tree with Bench and Shoe Storage Farmhouse Entryway Bench with Coat Racks and Led Lights Tall Hall Tree with 7 Coat Hooks 6 Storage Cubbies Adjustable Shelf
CSZZD$175.254.5★147 rev
VASAGLE Coat Rack Hall Tree with Shoe Storage Bench Entryway Bench with Shoe Storage 3-in-1 Steel Frame for Entryway 12.6 x 27.6 x 68.9 Inches Industrial Rustic Brown and Black UHSR41BX
VASAGLE$48.534.6★6,763 rev
VASAGLE Coat Rack Hall Tree with Shoe Bench for Entryway Entryway Bench with Coat Rack 4-in-1 with 9 Removable Hooks a Hanging Rod 13.3 x 28.3 x 72.1 Inches Rustic Brown and Black UHSR40B
VASAGLE$44.054.7★15,781 rev
QIVOMIX Shoe Cabinet Storage Modern Freestanding Organizer with 2 Flip Drawers Narrow Shoe Rack for Entryway Walnut
QIVOMIX$91.244.4★425 rev
Homleke 2-Tier Storage Bench Shoe Bench with Thickened Padded Seat Cushion Entryway Bench with 4 Doors Adjustable Shelf 13.8 D x 45.3 W x 18.5 H for Entryway Living Room Bedroom White
Homleke$117.564.4★673 rev
Newest
by launch date
VASAGLE Hall Tree with Bench and Shoe Storage 5-in-1 Coat Rack with Shoe Bench Adjustable LED Light 7 Double Hooks Farmhouse Entryway Furniture Rustic White UHSR653WJ03S
VASAGLE$139.55897 rev
VASAGLE ELLAN Collection - Boho Shoe Bench with Cushion Entryway Storage Bench with 4 Rattan-Look Cabinet Doors Rounded Corners Adjustable Shelf for Bedroom Under Window Natural Brown ULSB502KC01
VASAGLE$118.3185 rev
Itaar Hall Tree with Bench and Shoe Storage Farmhouse Entryway Bench with Coat Rack Shoe Cabinet with Flip Drawers 7 Shelves 10 Coat Hooks Storage Bag Led Lights Black
Itaar$139.87156 rev
CSZZD Hall Tree with Bench and Shoe Storage Farmhouse Entryway Bench with Coat Racks and Led Lights Tall Hall Tree with 7 Coat Hooks 6 Storage Cubbies Adjustable Shelf
CSZZD$175.25147 rev
Itaar Hall Tree with Bench and Shoe Storage Farmhouse Entryway Bench with Coat Rack Shoe Cabinet with Flip Drawers 7 Shelves 10 Coat Hooks Storage Bag Led Lights White
Itaar$140.54156 rev
Trending
90-day click momentumVASAGLE Hall Tree with Bench and Shoe Storage 5-in-1 Coat Rack with Shoe Bench Adjustable LED Light 7 Double Hooks Farmhouse Entryway Furniture Rustic White UHSR653WJ03S
VASAGLE$139.554.6★
VASAGLE ELLAN Collection - Boho Shoe Bench with Cushion Entryway Storage Bench with 4 Rattan-Look Cabinet Doors Rounded Corners Adjustable Shelf for Bedroom Under Window Natural Brown ULSB502KC01
VASAGLE$118.314.4★
HOOBRO Hall Tree with Bench Entryway Bench with Coat Rack Mud Room Rack with 12 Double Hooks and Shoe Storage Coat Tree Shoe Rack Organizer for Foyer Front Door Rustic Brown BF05MT01
HOOBRO$81.044.6★
YIZAIJIA Coat Rack Shoe Rack With Storage Shelf Freestanding with 8 Hooks for Entryway Bedroom Closet 4 Tier Black
YIZAIJIA$29.734.2★
Itaar Hall Tree with Bench and Shoe Storage Farmhouse Entryway Bench with Coat Rack Shoe Cabinet with Flip Drawers 7 Shelves 10 Coat Hooks Storage Bag Led Lights Black
Itaar$139.874.3★
What buyers say about entryway storage
What buyers praise and complain about, mined from review topics.What buyers love
“Ease to assemble”
“Great buy”
“Strong hooks”
“Amazing quality”
“Fits in my space nicely”
“Good storage”
“Better than expected”
“Good design”
“So handy”
“Durable material”
What buyers complain about
“Bad quality”
“Super small”
“Difficult to install”
“kind of flimsy”
“Broke easily”
“Poor adhesive”
“Cheap material”
“As expensive as it is”
“Unclear Instructions”
“The picture is also misleading”
Top return reasons
Common questions
- Is entryway storage profitable to sell on Amazon United States?
- The niche generates $97K/yr across 51 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -56.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the entryway storage niche?
- 33 brands and 45 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in entryway storage?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Assembly/Installation. The return rate is 2.3%.
- When does demand for entryway storage peak?
- Demand peaks in Mar–Apr–Sep–Nov; the busiest month runs 2.4× the quietest.
- What does it cost to enter the entryway storage niche?
- Listings span $10.36–$215.40; the average listing price is $92.06 (sweet spot $15–$100). The average incumbent carries 1,878 reviews — the moat a new listing must climb.