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54

entryway bench with storage

Worth a look

Shows a fragmented shelf (top 5 take 12% of clicks), but weak search conversion (0.2%) keeps it on the watch list.

Market size 37Growth 26Conversion 3Competition 97Returns 77Price range 23Avg price 64Brand share 97Review moat 65Quality gap 47

Competition

Incredible12%

top-5 click share — an open shelf

Brand share

Incredible23%

top-5 brand share — no brand owns this niche

Returns

Great1.9%

return rate — above 5% kills the launch gate

Review moat

Good890.6

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$132.63

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$186K

$186K/yr · 700K searches

Growth

Okay+1.0%

90-day search growth — must beat 0% to launch

Price range

Bad$29.17–$343.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, entryway bench with storage is a $186K/yr Amazon United States market (700K searches/yr). The top 5 brands hold 23% of demand. Demand peaks in Feb. Verdict: Worth a look — 54/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

entryway bench with storage market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$166K–$199K
units × avg price
Conversion rate
0.2%
Avg BSR
#325
Page quality
0%
Prime
45%
Sponsored
94%
Out of stock
9.4%
Avg brand age
28 months
Avg seller age
174 days

Competition & brand share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

120 rising

Sellers

149

Top-5 brand share

23%

Top 20: 56%

Top-5 click share

12%

Top 20: 30%

Open market

74%

  • VASAGLE7%
  • HOMEFORT5%
  • HOOBRO4%
  • ClosetMaid4%
  • Homleke4%
  • DINZI LVJ3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.
45K35KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Top entryway bench with storage search terms

  • bay window bench55K/yr
  • end of bed couch57K/yr
  • storage bench with drawers40K/yr
  • accent bench51K/yr
  • wood storage bench51K/yr
  • tufted bench45K/yr
  • end of bed bench king size40K/yr
  • wooden storage bench41K/yr
  • window seat bench31K/yr
  • king bed bench35K/yr
All search terms

Top entryway bench with storage products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$2K2%$4K3%$6K4%$7K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about entryway bench with storage

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation18%

“Easy assembly”

Strength12%

“Sturdy built”

Quality-Overall12%

“Good quality and exactly as described”

Storage Capacity10%

“Good storage”

Size-Overall7%

“Fit the description perfectly”

Value For Money6%

“Good value for money”

Design-Overall5%

“The design is beautiful”

Advertised Vs Actual Product4%

“Exactly as pictured”

Color2%

“I love the black color”

Durability2%

“The material is pretty durable and easy assembly”

What buyers complain about

Quality-Overall13%

“Bad quality”

Assembly/Installation12%

“Impossible to assemble”

Size-Overall10%

“Very Large”

Strength4%

“Incredibly flimsy”

Durability4%

“Damaged”

Material Quality3%

“Cheap material”

Instructions/User Manual/Troubleshooting3%

“Bad instructions”

Color3%

“This is definitely not beige”

Alignment3%

“Holes dont line up”

Value For Money2%

“I also noticed the seller had lowered the price”

Top return reasons

Size-Overall31%
Color13%
Defective Material/Parts12%
Wood Quality6%
Material Quality5%
Advertised Vs Actual Product5%
Quality-Overall5%
Assembly/Installation4%
Strength2%
Storage Capacity2%

Common questions

Is entryway bench with storage profitable to sell on Amazon United States?
The niche generates $186K/yr across 229 tracked products. 59 of 83 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Worth a look (54/100).
How competitive is the entryway bench with storage niche?
120 brands and 149 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 23% of demand.
What do buyers complain about in entryway bench with storage?
Top complaints mined from reviews: Quality-Overall, Assembly/Installation, Size-Overall. The return rate is 1.9%.
When does demand for entryway bench with storage peak?
Demand peaks in Feb; the busiest month runs 1.9× the quietest.
What does it cost to enter the entryway bench with storage niche?
Listings span $29.17–$343.20; the average listing price is $132.63 (sweet spot $15–$100). The average incumbent carries 891 reviews — the moat a new listing must climb.