Is english muffin pan profitable to sell on Amazon United States?

The niche generates $78K/yr across 17 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -27.1%. Flapen's verdict: Skip it (41/100).

How competitive is the english muffin pan niche?

14 brands and 19 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in english muffin pan?

Top complaints mined from reviews: Size-Overall, Rusts/Corrodes, Adhesion/Stickiness. The return rate is 2.6%.

What does it cost to enter the english muffin pan niche?

Listings span $8.56–$37.34; the average listing price is $20.39 (sweet spot $15–$100). The average incumbent carries 264 reviews — the moat a new listing must climb.

english muffin pan

Skip it

Soft demand (-27.1% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$20.39

avg listing price — sweet spot $15–$100

Review moat

Great263.94

avg incumbent reviews — the moat a new listing must climb

Price range

Great$8.56–$37.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Returns

Good2.6%

return rate — above 5% kills the launch gate

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$78K

$78K/yr · 60K searches

Growth

Bad-27.1%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, english muffin pan is a $78K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 41/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

english muffin pan market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $41K–$51K; units × avg price
Conversion rate: 6.4%
Avg BSR: #349
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.4%
Avg brand age: 38 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

17%

Elesinsoz41%
Xosjska13%
Hosercap12%
King Arthur8%
Vnray5%
RICHSC-PAN4%
Open — no brand owns it (8 brands, 17%)

Demand

Weekly Amazon search volume, last 33 weeks — -27.1% search growth over the last 90 days.

Open Trend

Top english muffin pan search terms

english muffin pan43K/yr -24.2%3.3% conv.
english muffin pan with lid14K/yr -51.8%4.1% conv.
english muffin pans3K/yr +9.1%5.5% conv.

All search terms

Top english muffin pan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Elesinsoz 6 Cup Straight Side Jumbo English Muffin Cupcake Pan with Lid Nonstick Hamburger Burger Bun Mold Muffin Pan for Baking Egg Sandwich Frittata Cinnamon Roll Focaccia Quiche Pancake

Elesinsoz$22.624.7★172 rev

Hosercap 6 Cup Muffin Pan with Lid Carbon Steel Non Stick Cupcake Pans for Baking 9 x 13 Inch Even Crical Deep Baking Pan for Cup Cake English Muffin Whoopie Pie Hamburger Buns

Hosercap$17.835.0★3 rev

Elesinsoz 2 Pcs Muffin Top Pan with Lid 3.6 Inch Non-Stick 6 Cup Straight Muffin Pan Cupcake Pan Hamburger Bun Pan for Baking Egg Sandwich Frittata Cinnamon Roll

Elesinsoz$37.344.5★57 rev

King Arthur Baking Company English Muffin Rings Stainless Steel Round Set Of 12 For Cooking And Batch Baking Thinner Batters

King Arthur$19.514.7★96 rev

Xosjska 6 Cup Straight Side Jumbo English Muffin Cupcake Pan with Lid 2 Set Nonstick Hamburger Bun Pan Nonstick Baking Tin Tray Mold for Baking Burger Buns Roll Focaccia Quiche Pancake Gold

Xosjska$28.455.0★1 rev

Newest

by launch date

HANLANXUE 6 Cup Straight Side Jumbo English Muffin Cupcake Pan with Lid

HANLANXUE$16.490 rev

2mo ago

Xosjska 6 Cup Straight Side Jumbo English Muffin Cupcake Pan with Lid 2 Set Nonstick Hamburger Bun Pan Nonstick Baking Tin Tray Mold for Baking Burger Buns Roll Focaccia Quiche Pancake Gold

Xosjska$28.451 rev

4mo ago

kenaeooe English Muffin Pan - 6 Cup Stainless Steel Muffin Pan with Lid Straight Side Nonstick Jumbo Baking Mold for Hamburger Buns Cinnamon Rolls Quiche & Pancakes (Dark Gray)

kenaeooe$14.552 rev

5mo ago

Hosercap 6 Cup Muffin Pan with Lid Carbon Steel Non Stick Cupcake Pans for Baking 9 x 13 Inch Even Crical Deep Baking Pan for Cup Cake English Muffin Whoopie Pie Hamburger Buns

Hosercap$17.833 rev

7mo ago

YAUFWUA 3 Pack 6 Cup Muffin Pan with Lid Carbon Steel English Muffin Top Pans Nonstick Hamburger Burger Bun Mold Jumbo Baking Pan for Sandwich Quiche Pancake Gold

YAUFWUA$30.101 rev

8mo ago

What buyers say about english muffin pan

What buyers praise and complain about, mined from review topics.

What buyers love

Baking14%

“These are a great addition to my baking go to's”

Size-Overall12%

“Perfect Size”

Cooking Experience11%

“Great even cooking, durable edges and handle for easy transport”

Quality-Overall11%

“From the moment I received it, the quality and attention to detail were immediately apparent”

Ease Of Cleaning7%

“cleans up well”

Ease Of Use7%

“Ease of use”

Advertised Vs Actual Product7%

“Perfect as expected”

Value For Money5%

“great value”

Strength4%

“Very sturdy, and easy to clean”

Time Taken3%

“Huge time saver”

What buyers complain about

Size-Overall11%

“Cup size is much larger”

Rusts/Corrodes11%

“I had to replace my last ones they were rusted”

Adhesion/Stickiness10%

“Non stick, I did use cooking spray just in case it did stick because I wasn't sure,”

Ease Of Cleaning8%

“making a huge mess”

Thickness8%

“Too shallow for most purposes”

Quality-Overall6%

“And also the two other ones that I used one time it appears to be low quality”

Non-Stick Coating5%

“That has begun to affect the 'non-stick' properties”

Value For Money3%

“found them pretty expensive”

Leak-Proof2%

“Our first attempt without these failed due to the softened ice cream dripping all over”

Top return reasons

Size-Overall56%

Advertised Vs Actual Product10%

Functionality-Overall7%

Adhesion/Stickiness3%

Strength3%

Rusts/Corrodes3%

Smell2%

Value For Money2%

Thickness2%

Material Quality2%

Common questions

Is english muffin pan profitable to sell on Amazon United States?: The niche generates $78K/yr across 17 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -27.1%. Flapen's verdict: Skip it (41/100).
How competitive is the english muffin pan niche?: 14 brands and 19 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in english muffin pan?: Top complaints mined from reviews: Size-Overall, Rusts/Corrodes, Adhesion/Stickiness. The return rate is 2.6%.
What does it cost to enter the english muffin pan niche?: Listings span $8.56–$37.34; the average listing price is $20.39 (sweet spot $15–$100). The average incumbent carries 264 reviews — the moat a new listing must climb.