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English Muffin Pan

Fail

Demand is soft, at -27.1% this quarter, so English Muffin Pan is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$78K/yr60K searches / yr
90-day growth
-27.1%search demand this quarter
Competition
66%top-5 click share · 14 brands · 19 sellers

Flapen Score

English Muffin Pan against its category

The dotted line is the Home & Kitchen average. Past it, English Muffin Pan is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The English Muffin Pan market on Amazon at a glance

Shoppers on Amazon United States searched for English Muffin Pan 60K times last year and spent an estimated $78K. The top 5 brands take 79% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
6.4%
Market size, estimated
$78Ka year
Top search term
english muffin pan43K searches a year

02 · Price

A sale here is worth $20.39.

Listings sell for $20.39 on average, from $8.56 to $37.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $20.39 that is $2K to $5K a year per listing.

Average price
$20.39inside the $15 to $100 sweet spot
Price range
$8.56–$37.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #349 within Muffin & Cupcake Pans. It carries 264 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#349in Muffin & Cupcake Pans
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
264per listing
Listings tracked
17

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top English Muffin Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 flat

Sellers

19

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

17%

  • Brand 141%
  • Brand 213%
  • Brand 312%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (8 brands, 17%)

Demand

English Muffin Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.4× · 8 of 12 months tracked

Search terms

Top English Muffin Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • english muffin pan43K/yr
  • english muffin pan with lid14K/yr
  • english muffin pans3K/yr

Reviews and returns

What reviews say buyers love and hate about English Muffin Pan

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Baking”
11%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Cup size is much larger”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common English Muffin Pan questions

Answered from the same tracked data.