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Engagement Picture Frames

Maybe

The top 5 brands take only 38% of clicks. But shoppers spend an estimated $120K a year here, so Engagement Picture Frames is a Maybe.

Flapen Score
63
63 / 100
Top 5% of 11,240 Home & Kitchen niches · +14 vs the category median of 49
Market size
$120K/yr168K searches / yr
90-day growth
+30.9%search demand this quarter
Competition
32%top-5 click share · 35 brands · 47 sellers

Flapen Score

Engagement Picture Frames against its category

The dotted line is the Home & Kitchen average. Past it, Engagement Picture Frames is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Engagement Picture Frames market on Amazon at a glance

Shoppers on Amazon United States searched for Engagement Picture Frames 168K times last year and spent an estimated $120K. The top 5 brands take 38% of clicks. Demand peaks in Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
+30.9%
Conversion, latest week
3.9%
Market size, estimated
$120Ka year
Peak month
December2.1× the quietest month
Top search term
engagement picture frame44K searches a year

02 · Price

A sale here is worth $18.20.

Listings sell for $18.20 on average, from $9.20 to $55.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $18.20 that is $2K to $5K a year per listing.

Average price
$18.20inside the $15 to $100 sweet spot
Price range
$9.20–$55.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #2,995 within Picture Frames. It carries 371 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
94%
Out of stock, average day
11.3%
Average rank
#2,995in Picture Frames
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
371per listing
Listings tracked
48

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Engagement Picture Frames products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

35 falling

Sellers

47

Top-5 brand share

38%

Top 20: 84%

Top-5 click share

32%

Top 20: 73%

Open market

57%

  • Brand 114%
  • Brand 27%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Engagement Picture Frames search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Engagement Picture Frames search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • engagement picture frame44K/yr
  • engagement frame30K/yr
  • engagement photo frame27K/yr
  • engagement picture frames9K/yr
  • engaged picture frame11K/yr
  • engagement frames9K/yr
  • engagement frames 5x77K/yr
  • personalized engagement photo frame4K/yr
  • engaged frame7K/yr
  • engaged photo frame7K/yr

Reviews and returns

What reviews say buyers love and hate about Engagement Picture Frames

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Gifting Purpose”
21%of negative reviews mention “Quality-Overall”
2.1%of orders come back
“The quality of the bag was not great”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Engagement Picture Frames questions

Answered from the same tracked data.