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Engagement Party Decorations

Pass

Engagement Party Decorations scores 66 out of 100, a Pass. Shoppers spend an estimated $1.6M a year here, search demand grew +38.1% this quarter, and an estimated 4.1% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 11,240 Home & Kitchen niches · +17 vs the category median of 49
Market size
$1.6M/yr2.3M searches / yr
90-day growth
+38.1%search demand this quarter
Competition
30%top-5 click share · 43 brands · 56 sellers

Flapen Score

Engagement Party Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Engagement Party Decorations is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Engagement Party Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Engagement Party Decorations 2.3M times last year and spent an estimated $1.6M. The top 5 brands take 31% of clicks. Demand peaks in Jul–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +38.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
+38.1%
Conversion, latest week
4.5%
Market size, estimated
$1.6Ma year
Peak month
July1.7× the quietest month
Top search term
engagement party decorations1.1M searches a year

02 · Price

A sale here is worth $15.46.

Listings sell for $15.46 on average, from $5.09 to $57.37. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At $15.46 that is $12K to $15K a year per listing.

Average price
$15.46inside the $15 to $100 sweet spot
Price range
$5.09–$57.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$15K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #1,063 within Banners. It carries 1,925 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
93%
Out of stock, average day
2.5%
Average rank
#1,063in Banners
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,925per listing
Listings tracked
54

04 · Newcomers

2 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Engagement Party Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

43 falling

Sellers

56

Top-5 brand share

31%

Top 20: 75%

Top-5 click share

30%

Top 20: 68%

Open market

65%

  • Brand 112%
  • Brand 26%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Engagement Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.7×

Search terms

Top Engagement Party Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • engagement party decorations1.1M/yr
  • engagement decorations247K/yr
  • engagement party137K/yr
  • she said yes decorations113K/yr
  • engagement party decor108K/yr
  • she said yes80K/yr
  • just engaged decorations71K/yr
  • engaged decorations71K/yr
  • engagement decor68K/yr
  • engagement party favors57K/yr

Reviews and returns

What reviews say buyers love and hate about Engagement Party Decorations

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
4.1%of orders come back
“Little Tight”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Engagement Party Decorations questions

Answered from the same tracked data.