Enamelware

Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months

302K

Growth, 90 days vs prior 90

+25.1%

Conversion, latest week

1.1%

Market size, estimated

$108Ka year

Peak month

July1.5× the quietest month

Top search term

enamelware102K searches a year

Listings sell for $33.27 on average, from $7.34 to $144.80. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $33.27 that is $0 to $3K a year per listing.

Average price

$33.27inside the $15 to $100 sweet spot

Price range

$7.34–$144.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.9%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #688 within Dinnerware. It carries 571 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

89%

Out of stock, average day

10.4%

Average rank

#688in Dinnerware

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

571per listing

Listings tracked

97

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months