Enameled Cast Iron Skillet
MaybeProducts sell for $60.98 on average, inside the sweet spot. But buyers convert on only 0.9% of searches, so Enameled Cast Iron Skillet is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 4950
- Market size
- $257K/yr453K searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 34%top-5 click share · 27 brands · 74 sellers
Flapen Score
Enameled Cast Iron Skillet against its category
The dotted line is the Home & Kitchen average. Past it, Enameled Cast Iron Skillet is stronger. Inside it, weaker.
Market
The Enameled Cast Iron Skillet market on Amazon at a glance
Shoppers on Amazon United States searched for Enameled Cast Iron Skillet 453K times last year and spent an estimated $257K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 453K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $257K a year.
- Searches, last 12 months
- 453K
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $257Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- enameled cast iron skillet204K searches a year
02 · Price
A sale here is worth $60.98.
Listings sell for $60.98 on average, from $23.79 to $245.04. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $60.98 that is $0 to $6K a year per listing.
- Average price
- $60.98inside the $15 to $100 sweet spot
- Price range
- $23.79–$245.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
66% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #418 within Bakers & Casseroles. It carries 2,235 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 66%
- Prime listings
- 95%
- Out of stock, average day
- 19.5%
- Average rank
- #418in Bakers & Casseroles
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 2,235per listing
- Listings tracked
- 41
04 · Newcomers
4 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Enameled Cast Iron Skillet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
27 rising
Sellers
74
Top-5 brand share
57%
Top 20: 95%
Top-5 click share
34%
Top 20: 80%
Open market
37%
- Brand 119%
- Brand 219%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 66%
Demand
Enameled Cast Iron Skillet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Enameled Cast Iron Skillet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- enameled cast iron skillet204K/yr
- enamel cast iron skillets34K/yr
- enameled cast iron skillets23K/yr
- lodge enameled cast iron skillet28K/yr
- enameled cast iron skillet with lid21K/yr
- enameled cast iron pan23K/yr
- cast iron enamel skillet21K/yr
- ceramic cast iron skillet17K/yr
- enamel cast iron skillet12K/yr
- enamel cast iron pan11K/yr
Reviews and returns
What reviews say buyers love and hate about Enameled Cast Iron Skillet
We read the reviews and the return reasons for every product selling here.
“However, I will say that it is significantly heavier than I initially expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common Enameled Cast Iron Skillet questions
Answered from the same tracked data.