Enameled Cast Iron Skillet

Shoppers searched for this 453K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $257K a year.

Searches, last 12 months

453K

Growth, 90 days vs prior 90

-13.8%

Conversion, latest week

0.9%

Market size, estimated

$257Ka year

Peak month

December2.6× the quietest month

Top search term

enameled cast iron skillet204K searches a year

Listings sell for $60.98 on average, from $23.79 to $245.04. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $60.98 that is $0 to $6K a year per listing.

Average price

$60.98inside the $15 to $100 sweet spot

Price range

$23.79–$245.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

3.3%of orders · Amazon United States median 2.1%

66% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #418 within Bakers & Casseroles. It carries 2,235 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

95%

Out of stock, average day

19.5%

Average rank

#418in Bakers & Casseroles

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

2,235per listing

Listings tracked

41

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

4Amazon's first-year sales bar

Average brand age

37 months