enameled cast iron skillet
Worth a lookShows a sweet-spot price point ($60.98 avg), but weak search conversion (0.9%) keeps it on the watch list.
Avg price
Great$60.98avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$257K$257K/yr · 453K searches
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Okay2,234.8avg incumbent reviews — the moat a new listing must climb
Price range
Okay$23.79–$245.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, enameled cast iron skillet is a $257K/yr Amazon United States market (453K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
enameled cast iron skillet market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $183K–$244K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #418
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 66%
- Out of stock
- 19.5%
- Avg brand age
- 37 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
74
Top-5 brand share
57%
Top 20: 95%
Top-5 click share
34%
Top 20: 80%
Open market
37%
- Lodge19%
- Crock-Pot19%
- Maldira7%
- Amazon Basics6%
- Cuisinart6%
- CAROTE6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×
Top enameled cast iron skillet search terms
- enameled cast iron skillet204K/yr
- enamel cast iron skillets34K/yr
- enameled cast iron skillets23K/yr
- lodge enameled cast iron skillet28K/yr
- enameled cast iron skillet with lid21K/yr
- enameled cast iron pan23K/yr
- cast iron enamel skillet21K/yr
- ceramic cast iron skillet17K/yr
- enamel cast iron skillet12K/yr
- enamel cast iron pan11K/yr
Top enameled cast iron skillet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lodge Essential Enamel Braiser 3.5 Quart - Refrigerator- & Oven-Safe up to 500 F - Heat-Retaining Induction-Safe & PFAS-Free Enamel Cookware - Caribbean Blue
Lodge$78.904.7★9,015 rev
Maldira Enameled Cast Iron Skillet Non Stick Fry Pan Induction Compatible (Peacock Blue 10 inch)
Maldira$37.494.0★60 rev
Amazon Basics Enameled Cast Iron - Covered Round Casserole Skillet with Lid Oven Safe - 500F Even Heat Distribution 3.3-Quart White
Amazon Basics$48.984.6★4,600 rev
Cuisinart CI22-24BG Chefs Classic Enameled Cast Iron Round Fry Pan 10-Inch Provencal Blue
Cuisinart$37.584.4★465 rev
Crock Pot Artisan 12 Inch Enameled Cast Iron Round Skillet Scarlet Red
Crock-Pot$44.974.5★384 rev
Newest
by launch date
Martha Stewart Gatwick 12 Enameled Cast Iron Skillet PFAS-Free Linen White Exterior with Matte Black Enamel Interior Rust Resistant Oven Safe
Martha Stewart$55.2932 rev
Maldira Enameled Cast Iron Skillet Non Stick Fry Pan Induction Compatible (Peacock Blue 10 inch)
Maldira$37.4960 rev
CAROTE 3.4QT Enamel Cast Iron Cookware Skillet with Lid White Dutch Oven
CAROTE$41.77240 rev
CAROTE 3.4QT Enameled Cast Iron Braiser Pan Shallow Dutch Oven Casserole Skillets Non-Toxic Cast Iron Pot with Lid for Grilling Searing Baking Dual Handles All Stovetop Compatible Fig
CAROTE$39.77240 rev
Nonstick Enameled Cast Iron Cookware - 3 enameled cast iron skillet 8-Inch 9.5 Frying Pan & 11-Inch Large Cookware Healthy Non Toxic Cooking Pan PFOA PFAS PTFE Free Navy
QuliMetal$78.0368 rev
Trending
90-day click momentumMartha Stewart Gatwick 12 Enameled Cast Iron Skillet PFAS-Free Linen White Exterior with Matte Black Enamel Interior Rust Resistant Oven Safe
Martha Stewart$55.294.3★
Maldira Enameled Cast Iron Skillet Non Stick Fry Pan Induction Compatible (Peacock Blue 10 inch)
Maldira$37.494.0★
Nonstick Enameled Cast Iron Cookware - 3 enameled cast iron skillet 8-Inch 9.5 Frying Pan & 11-Inch Large Cookware Healthy Non Toxic Cooking Pan PFOA PFAS PTFE Free Navy
QuliMetal$78.034.0★
Crock Pot Artisan 8 Inch Enameled Cast Iron Round Skillet Scarlet Red
Crock-Pot$24.054.3★
Lodge Seasoned Cast Iron Skillet 12 Inches - Quality Frying Pan for the Stove Oven Grill & Campfire - Includes Silicone Hot Handle Holder - Non-Toxic Nonstick & Long-Lasting
Lodge$34.184.7★
What buyers say about enameled cast iron skillet
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans easily”
“The pan is high quality”
“Cooks well”
“Well worth it”
“Great size”
“The color is really pretty”
“Nice heavy pan”
“has held up nicely after multiple uses already”
“Great to cook in”
“I get an excellent non-stick surface”
What buyers complain about
“However, I will say that it is significantly heavier than I initially expected”
“Everything sticks”
“Cheap Quality”
“upon opening I saw the handle had broken off taking part of the pan with it”
“This pan was much smaller”
“Not worth the price at all”
“The pan will rust if after you wash”
“Ceramic coating did not work very well”
“Does not clean up like the white enamel”
“Broken after second use”
Top return reasons
Common questions
- Is enameled cast iron skillet profitable to sell on Amazon United States?
- The niche generates $257K/yr across 41 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the enameled cast iron skillet niche?
- 27 brands and 74 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in enameled cast iron skillet?
- Top complaints mined from reviews: Weight Heavy, Adhesion/Stickiness, Quality-Overall. The return rate is 3.3%.
- When does demand for enameled cast iron skillet peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the enameled cast iron skillet niche?
- Listings span $23.79–$245.04; the average listing price is $60.98 (sweet spot $15–$100). The average incumbent carries 2,235 reviews — the moat a new listing must climb.