Enameled Cast Iron Cookware Set

Shoppers searched for this 852K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

852K

Growth, 90 days vs prior 90

-13.0%

Conversion, latest week

1.2%

Market size, estimated

$1.1Ma year

Peak month

December5.1× the quietest month

Top search term

cast iron set152K searches a year

Listings sell for $110.34 on average, from $21.22 to $274.46. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $110.34 that is $11K to $28K a year per listing.

Average price

$110.34above the $15 to $100 sweet spot

Price range

$21.22–$274.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$11K–$28K

Returns

2.0%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #192 within Cookware Sets. It carries 7,126 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

93%

Out of stock, average day

11.4%

Average rank

#192in Cookware Sets

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

7,126per listing

Listings tracked

28

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months