Enamel Pot

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months

151K

Growth, 90 days vs prior 90

-6.4%

Conversion, latest week

1.1%

Market size, estimated

$79Ka year

Peak month

November2.1× the quietest month

Top search term

enamel pot47K searches a year

Listings sell for $48.25 on average, from $10.96 to $170.02. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $48.25 that is $0 to $5K a year per listing.

Average price

$48.25inside the $15 to $100 sweet spot

Price range

$10.96–$170.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

3.5%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #1,013 within Pots & Pans. It carries 5,370 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

98%

Out of stock, average day

3.7%

Average rank

#1,013in Pots & Pans

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

5,370per listing

Listings tracked

50

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

43 months