enamel baking pan
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$36.18avg listing price — sweet spot $15–$100
Price range
Incredible$16.73–$88.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,104.84avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.7%return rate — above 5% kills the launch gate
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 46K searches
According to Flapen's Amazon United States niche tracking, enamel baking pan is a $21K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 39/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
enamel baking pan market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $27K–$36K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #211
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 71%
- Out of stock
- 15.4%
- Avg brand age
- 48 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
62
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
50%
Top 20: 88%
Open market
26%
- Webake40%
- YAMMI TREE10%
- A ALLOUT LIFESTYLE7%
- Granite bowl7%
- Red Co.5%
- Granite Ware4%
Demand
Weekly Amazon search volume, last 26 weeks — +2.1% search growth over the last 90 days.Top enamel baking pan search terms
- enamel baking pan14K/yr
- enamel roasting pan12K/yr
- enamel bakeware9K/yr
- enamel baking dish5K/yr
- webake enamelware4K/yr
- jamie oliver bakeware3K/yr
Top enamel baking pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Webake Enamelware 9x13 Baking Pan with Lid Oblong Cake Pan Enameled Steel Roasting Pan Baking Dish Lasagna Pan Food Containers
Webake$39.194.7★700 rev
3-Pack Enamel Roasting & Baking Pan Set 10/12/14 Inch Round Cake Pans High Temperature Resistant Baking Dishes for Turkey Pizza Casseroles Oven Bakeware PFOA & PTFE Free Ideal Gift for Mom - CookWare
YAMMI TREE$67.484.6★160 rev
Baking tray (S+M+L)
A ALLOUT LIFESTYLE$48.994.6★8 rev
Webake Enamelware 9x13 Non Stick Baking Sheet Enameled Steel Jelly Roll Pan Rectangular Serving Tray Ceramic Coating Cookie Sheet
Webake$24.304.8★18 rev
Webake Enamelware Bakeware Set with Lid One 9x13 Baking Dish & One 9x13 Sheet Pan Nonstick Enameled Steel Rectangular Serving Tray Set of 2
Webake$46.015.0★2 rev
Newest
by launch date
13x9 Inch Enamel Roasting Pan with Stainless Steel Rack Heavy-Duty Rectangular Baking Pan for Oven Roasting Baking and Casseroles
NOCPAZ$39.653 rev
Webake Enamelware Bakeware Set with Lid One 9x13 Baking Dish & One 9x13 Sheet Pan Nonstick Enameled Steel Rectangular Serving Tray Set of 2
Webake$46.012 rev
Webake Enamel Loaf Pan 8.5 x 4.5 in Banana Bread Loaf Pan for Baking Even Heat Distribution Nonstick Enamelware Meatloaf Pan
Webake$20.1999 rev
Webake Enamelware 9x13 Baking Pan with Lid Oblong Cake Pan Enameled Steel Roasting Pan Baking Dish Lasagna Pan Food Containers
Webake$37.194 rev
Baking tray (S+M+L)
A ALLOUT LIFESTYLE$48.998 rev
Trending
90-day click momentumWebake Enamelware Bakeware Set with Lid One 9x13 Baking Dish & One 9x13 Sheet Pan Nonstick Enameled Steel Rectangular Serving Tray Set of 2
Webake$46.015.0★
13x9 Inch Enamel Roasting Pan with Stainless Steel Rack Heavy-Duty Rectangular Baking Pan for Oven Roasting Baking and Casseroles
NOCPAZ$39.655.0★
Cabilock Enamel Baking Tray 13.76X9.63X2.55 Inch Multifunctional Food Baking Pan Nonstick Heat-Resistant Storage Pan for Home Kitchen Cooking and Serving
Cabilock$26.315.0★
Webake Enamel Loaf Pan 8.5 x 4.5 in Banana Bread Loaf Pan for Baking Even Heat Distribution Nonstick Enamelware Meatloaf Pan
Webake$20.194.5★
Baking tray (S+M+L)
A ALLOUT LIFESTYLE$48.994.6★
What buyers say about enamel baking pan
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality and Versatile Baking Set”
“clean up is a breeze”
“The variety of sizes is convenient”
“Great roasting and baking pans”
“Perfect for baked goods”
“Easy to use for small meals”
“The pan itself feels lightweight yet sturdy”
“Exactly as described”
“Great for cooking”
“durable”
What buyers complain about
“It was initially disappointing for the size”
“Unfortunately, these pans show multiple signs of poor quality control during manufacturing”
“sauce burned in the bottom of the pan”
“frustrating to use”
“stuck to the tape”
“The medium size doesn't lie flat”
“Not for painting”
“It burns when you stir fry stuff in it”
“Not worth the money”
“The edges are very rough and potentially sharp”
Top return reasons
Common questions
- Is enamel baking pan profitable to sell on Amazon United States?
- The niche generates $21K/yr across 31 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the enamel baking pan niche?
- 19 brands and 62 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in enamel baking pan?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Cooking Experience. The return rate is 4.7%.
- What does it cost to enter the enamel baking pan niche?
- Listings span $16.73–$88.15; the average listing price is $36.18 (sweet spot $15–$100). The average incumbent carries 1,105 reviews — the moat a new listing must climb.