Enamel Baking Pan
FailShoppers spend an estimated $21K a year here, so Enamel Baking Pan is a Fail.
- Flapen Score
- 39 / 100Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 4939
- Market size
- $21K/yr46K searches / yr
- 90-day growth
- +2.1%search demand this quarter
- Competition
- 50%top-5 click share · 19 brands · 62 sellers
Flapen Score
Enamel Baking Pan against its category
The dotted line is the Home & Kitchen average. Past it, Enamel Baking Pan is stronger. Inside it, weaker.
Market
The Enamel Baking Pan market on Amazon at a glance
Shoppers on Amazon United States searched for Enamel Baking Pan 46K times last year and spent an estimated $21K. The top 5 brands take 70% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- +2.1%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $21Ka year
- Top search term
- enamel baking pan14K searches a year
02 · Price
A sale here is worth $36.18.
Listings sell for $36.18 on average, from $16.73 to $88.15. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $36.18 that is $0 to $4K a year per listing.
- Average price
- $36.18inside the $15 to $100 sweet spot
- Price range
- $16.73–$88.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #211 within Bakers & Casseroles. It carries 1,105 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 90%
- Out of stock, average day
- 15.4%
- Average rank
- #211in Bakers & Casseroles
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 1,105per listing
- Listings tracked
- 31
04 · Newcomers
4 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Enamel Baking Pan products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 4, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Webake Enamelware 9x13 Baking Pan with Lid Oblong Cake Pan Enameled Steel Roasting Pan Baking Dish Lasagna Pan Food Containers
- Price
- $39.19
- Rating
- 4.7/5
- Reviews
- 700
- Age
- 7y ago

3-Pack Enamel Roasting & Baking Pan Set 10/12/14 Inch Round Cake Pans High Temperature Resistant Baking Dishes for Turkey Pizza Casseroles Oven Bakeware PFOA & PTFE Free Ideal Gift for Mom - CookWare
- Price
- $67.48
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 1y ago

Baking tray (S+M+L)
- Price
- $48.99
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 8mo ago

Webake Enamelware 9x13 Non Stick Baking Sheet Enameled Steel Jelly Roll Pan Rectangular Serving Tray Ceramic Coating Cookie Sheet
- Price
- $24.30
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 11mo ago

Webake Enamelware Bakeware Set with Lid One 9x13 Baking Dish & One 9x13 Sheet Pan Nonstick Enameled Steel Rectangular Serving Tray Set of 2
- Price
- $46.01
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Trending
estimated 90-day click momentum
Webake Enamelware Bakeware Set with Lid One 9x13 Baking Dish & One 9x13 Sheet Pan Nonstick Enameled Steel Rectangular Serving Tray Set of 2
- Price
- $46.01
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

13x9 Inch Enamel Roasting Pan with Stainless Steel Rack Heavy-Duty Rectangular Baking Pan for Oven Roasting Baking and Casseroles
- Price
- $39.65
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3w ago

Cabilock Enamel Baking Tray 13.76X9.63X2.55 Inch Multifunctional Food Baking Pan Nonstick Heat-Resistant Storage Pan for Home Kitchen Cooking and Serving
- Price
- $26.31
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 1y ago

Webake Enamel Loaf Pan 8.5 x 4.5 in Banana Bread Loaf Pan for Baking Even Heat Distribution Nonstick Enamelware Meatloaf Pan
- Price
- $20.19
- Rating
- 4.5/5
- Reviews
- 99
- Age
- 7mo ago

Baking tray (S+M+L)
- Price
- $48.99
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 8mo ago
Newest
by launch date
13x9 Inch Enamel Roasting Pan with Stainless Steel Rack Heavy-Duty Rectangular Baking Pan for Oven Roasting Baking and Casseroles
- Price
- $39.65
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3w ago

Webake Enamelware Bakeware Set with Lid One 9x13 Baking Dish & One 9x13 Sheet Pan Nonstick Enameled Steel Rectangular Serving Tray Set of 2
- Price
- $46.01
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Webake Enamel Loaf Pan 8.5 x 4.5 in Banana Bread Loaf Pan for Baking Even Heat Distribution Nonstick Enamelware Meatloaf Pan
- Price
- $20.19
- Rating
- 4.5/5
- Reviews
- 99
- Age
- 7mo ago

Webake Enamelware 9x13 Baking Pan with Lid Oblong Cake Pan Enameled Steel Roasting Pan Baking Dish Lasagna Pan Food Containers
- Price
- $37.19
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 7mo ago

Baking tray (S+M+L)
- Price
- $48.99
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
62
Est. top-5 brand share
70%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 88%
Open market
26%
- Webake40%
- YAMMI TREE10%
- A ALLOUT LIFESTYLE7%
- Granite bowl7%
- Red Co.5%
- Granite Ware4%
Demand
Enamel Baking Pan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 6 of 12 months tracked
Search terms
Top Enamel Baking Pan search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- enamel baking pan14K/yr
- enamel roasting pan12K/yr
- enamel bakeware9K/yr
- enamel baking dish5K/yr
- webake enamelware4K/yr
- jamie oliver bakeware3K/yr
Reviews and returns
What reviews say buyers love and hate about Enamel Baking Pan
We read the reviews and the return reasons for every product selling here.
“It was initially disappointing for the size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Enamel Baking Pan questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









