Emoji Pillow
FailShoppers spend an estimated $27K a year here, so Emoji Pillow is a Fail.
- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $27K/yr104K searches / yr
- 90-day growth
- +23.8%search demand this quarter
- Competition
- 41%top-5 click share · 24 brands · 37 sellers
Flapen Score
Emoji Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Emoji Pillow is stronger. Inside it, weaker.
Market
The Emoji Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Emoji Pillow 104K times last year and spent an estimated $27K. The top 5 brands take 63% of clicks. Demand peaks in Aug–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- +23.8%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $27Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- smiley face pillow35K searches a year
02 · Price
A sale here is worth $17.06.
Listings sell for $17.06 on average, from $7.16 to $38.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $17.06 that is $0 to $2K a year per listing.
- Average price
- $17.06inside the $15 to $100 sweet spot
- Price range
- $7.16–$38.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #3,006 within Decorative Pillows, Inserts & Covers. It carries 1,444 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 10.5%
- Average rank
- #3,006in Decorative Pillows, Inserts & Covers
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 1,444per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Emoji Pillow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
EvZ Official Certified Heart Eyes Emoji Pillow - 32cm Large Soft Plush Smiley Face Emoticon Cushion - Cute Decorative Stuffed Toy for Couch Bed Kids Room & Valentines Day Gift (Yellow)
- Price
- $13.43
- Rating
- 4.6/5
- Reviews
- 5,247
- Age
- 12y ago

EvZ Official Certified Relaxed Emoji Pillow - 32cm Large Soft Plush Peaceful Smiling Face Emoticon Cushion - Cozy Decorative Stuffed Toy for Sleeping Spa Decor & Stress Relief (Yellow)
- Price
- $13.04
- Rating
- 4.6/5
- Reviews
- 5,247
- Age
- 10y ago

Smiley Face Pillow for Cute Room Decor - Soft happy face Pillow Cushion for Kids Party Favors -14 x 14 Fun Decorative Pillows - Toy - Birthday Gifts for Boys and Girls - 3D Round Throw Pillow
- Price
- $23.12
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago

EvZ Official Certified Throwing Kiss Plush Pillow - 32cm Large Soft Winking Face Emoticon Cushion with Red Heart - Cute Romantic Decorative Stuffed Toy for Girlfriend Kids & Sweet Decor (Yellow)
- Price
- $13.57
- Rating
- 4.5/5
- Reviews
- 771
- Age
- 12y ago

3 Pcs 16 Inch Face Emoticon Cushion Stuffed Plush Pillow 3D Round Throw Pillows with Embroidery Pattern Cute Round Floor Cushion Decorative Plush Throw Pillows for Car Bed Couch Sofa Office Home
- Price
- $37.80
- Rating
- 4.0/5
- Reviews
- 61
- Age
- 3y ago
Trending
estimated 90-day click momentum
Gilprop 2 Pack Pastel Smile Face Pillow Covers 18 x 18 Inch Pastel Throw Pillow Cases Smile Face Pillowcases Inspirational Classroom Decor for Back to School Teacher Student Gift Couch Bedroom
- Price
- $13.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

EvZ Official Certified Blush Emoji Pillow - 32cm Large Soft Plush Shy Smiley Face Emoticon Cushion - Cute Pink Cheek Decorative Stuffed Toy for Girls Nursery & Sweet Gift (Yellow)
- Price
- $12.91
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 10y ago

EvZ Official Certified Glasses Boy Emoji Pillow - 32cm Large Soft Plush Smiley Face Geek Emoticon Cushion - Cute Decorative Stuffed Toy for Students School Gift Home & Office Decor (Yellow)
- Price
- $13.22
- Rating
- 4.6/5
- Reviews
- 5,247
- Age
- 9y ago

EvZ Official Certified Smile Plush Pillow - 32cm Large Soft Smiley Face Emoticon Cushion - Cute Happy Decorative Stuffed Toy for Living Room Kids Gift & Positive Vibe Decor (Yellow)
- Price
- $12.90
- Rating
- 4.6/5
- Reviews
- 5,247
- Age
- 11y ago

EvZ Official Certified Relaxed Emoji Pillow - 32cm Large Soft Plush Peaceful Smiling Face Emoticon Cushion - Cozy Decorative Stuffed Toy for Sleeping Spa Decor & Stress Relief (Yellow)
- Price
- $13.04
- Rating
- 4.6/5
- Reviews
- 5,247
- Age
- 10y ago
Newest
by launch date
Gilprop 2 Pack Pastel Smile Face Pillow Covers 18 x 18 Inch Pastel Throw Pillow Cases Smile Face Pillowcases Inspirational Classroom Decor for Back to School Teacher Student Gift Couch Bedroom
- Price
- $13.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Urban Lifestyle Happy Face Decorative 18 Throw Pillow Soft Plush Emoji Cushion for Living Room Bedroom Couch or Office
- Price
- $11.59
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 1y ago

Smiley Face Pillow for Cute Room Decor - Soft happy face Pillow Cushion for Kids Party Favors -14 x 14 Fun Decorative Pillows - Toy - Birthday Gifts for Boys and Girls - 3D Round Throw Pillow
- Price
- $23.12
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago

Beeveer 2 Pcs Smile Cute Face Pillow Round Decorative Pillow Plush Soft Cushion Home Decor Floor Seating Cushion for Womens Day Bedroom Living Room 13.8(Yellow)
- Price
- $20.52
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 1y ago

Brnabiou Ultra Soft Cozy Happy Smiling Face Checkered Knitted Throw Pillow Cover Fluffy Microfiber pillocase Decorative for Sofa Bed 18 Inches Both Sides (Pink)
- Price
- $21.01
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
37
Est. top-5 brand share
63%
Top 20: 96%
Est. top-5 click share
41%
Top 20: 83%
Open market
33%
- EvZ43%
- RENAMB6%
- OHill5%
- Namalu5%
- Aurora4%
- Beeveer3%
Demand
Emoji Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Emoji Pillow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- smiley face pillow35K/yr
- emoji pillow36K/yr
- emoji plush6K/yr
- smiley pillow5K/yr
- emoji pillows6K/yr
- smiley face pillows4K/yr
- happy face pillow4K/yr
- smile pillow4K/yr
- smiley face throw pillow2K/yr
Reviews and returns
What reviews say buyers love and hate about Emoji Pillow
We read the reviews and the return reasons for every product selling here.
“Small pillows”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Emoji Pillow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









