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Emeril Lagasse Forever Pans

Fail

Buyers convert on only 0.3% of searches, so Emeril Lagasse Forever Pans is a Fail.

Flapen Score
26
26 / 100
Ranks 10,962 of 11,240 Home & Kitchen niches · −23 vs the category median of 49
Market size
$37K/yr85K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
61%top-5 click share · 10 brands · 46 sellers

Flapen Score

Emeril Lagasse Forever Pans against its category

The dotted line is the Home & Kitchen average. Past it, Emeril Lagasse Forever Pans is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emeril Lagasse Forever Pans market on Amazon at a glance

Shoppers on Amazon United States searched for Emeril Lagasse Forever Pans 85K times last year and spent an estimated $37K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
0.3%
Market size, estimated
$37Ka year
Peak month
December2.4× the quietest month
Top search term
emeril lagasse cookware32K searches a year

02 · Price

A sale here is worth $166.79.

Listings sell for $166.79 on average, from $39.80 to $776.60. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $166.79 that is $0 to $17K a year per listing.

Average price
$166.79above the $15 to $100 sweet spot
Price range
$39.80–$776.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$17K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #222 within Cookware Sets. It carries 7,923 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
13.8%
Average rank
#222in Cookware Sets
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
7,923per listing
Listings tracked
21

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Emeril Lagasse Forever Pans products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

46

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

9%

  • Brand 140%
  • Brand 220%
  • Brand 319%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 9%)

Demand

Emeril Lagasse Forever Pans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Emeril Lagasse Forever Pans search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emeril lagasse cookware32K/yr
  • emeril cookware23K/yr
  • emeril lagasse pots and pans9K/yr
  • emeril pots and pans5K/yr
  • emeril lagasse pans3K/yr
  • emeril lagasse forever pans3K/yr
  • emeril pans3K/yr
  • emeril cookware set2K/yr
  • emeril pots and pans set3K/yr
  • emeril forever pans2K/yr

Reviews and returns

What reviews say buyers love and hate about Emeril Lagasse Forever Pans

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Durability”
3.5%of orders come back
“Not durable”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Emeril Lagasse Forever Pans questions

Answered from the same tracked data.