Skip to content
32

emerald green throw blanket

Skip it

A small market ($50K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 15Conversion 35Competition 26Returns 41Price range 83Avg price 81Brand share 34Review moat 20Quality gap 35

Price range

Great$9.76–$44.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.39

avg listing price — sweet spot $15–$100

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad13,643.94

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-19.4%

90-day search growth — must beat 0% to launch

Market size

Bad$50K

$50K/yr · 104K searches

According to Flapen's Amazon United States niche tracking, emerald green throw blanket is a $50K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

emerald green throw blanket market data

Units sold / yr
3K–3K
avg 100–250/product
Revenue / yr
$43K–$52K
units × avg price
Conversion rate
2.8%
Avg BSR
#180
Page quality
0%
Prime
100%
Sponsored
94%
Out of stock
0.0%
Avg brand age
38 months
Avg seller age
165 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

12

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

11%

  • Exclusivo Mezcla29%
  • PAVILIA20%
  • Whale Flotilla14%
  • Puncuntex13%
  • NEWCOSPLAY8%
  • Utopia Bedding5%
  • Open — no brand owns it (4 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -19.4% search growth over the last 90 days.
4K3KHoliday '24Prime Day '25Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Top emerald green throw blanket search terms

  • emerald green throw blanket51K/yr
  • emerald green blanket22K/yr
  • emerald green throw8K/yr
  • green velvet blanket8K/yr
  • emerald throw blanket5K/yr
  • green velvet throw blanket6K/yr
  • emerald blanket3K/yr
All search terms

Top emerald green throw blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$10K30%$15K40%$20K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about emerald green throw blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel26%

“Its soft”

Color19%

“Bright green”

Warmth8%

“Great and warm blanket”

Value For Money6%

“Worth it”

Quality-Overall6%

“Amazing quality”

Weight Light6%

“It's not too heavy or too light”

Comfort-Overall4%

“Very comfortable”

Size-Overall3%

“it fits great on my coug”

Advertised Vs Actual Product3%

“As Described”

Washability2%

“Holds up well after a wash”

What buyers complain about

Thickness22%

“not as thick as I hoped”

Color12%

“color is not as expected”

Size-Overall9%

“Teaa js small”

Advertised Vs Actual Product4%

“Does not match the picture description shade of green”

Quality-Overall4%

“Junk”

Smell3%

“Smells”

Thin3%

“VERY thin”

Washability3%

“washing the blanket does not remove the shedding”

Warmth3%

“Nothing that is going to be overly warm -”

Value For Money2%

“Not Worth It”

Top return reasons

Color46%
Size-Overall18%
Thin9%
Display Colors6%
Material Quality5%
Advertised Vs Actual Product5%
Quality-Overall3%
Value For Money2%
Thickness1%
Weight Light1%

Common questions

Is emerald green throw blanket profitable to sell on Amazon United States?
The niche generates $50K/yr across 16 tracked products. 90-day search growth is -19.4%. Flapen's verdict: Skip it (32/100).
How competitive is the emerald green throw blanket niche?
10 brands and 12 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in emerald green throw blanket?
Top complaints mined from reviews: Thickness, Color, Size-Overall. The return rate is 3.8%.
When does demand for emerald green throw blanket peak?
Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the emerald green throw blanket niche?
Listings span $9.76–$44.68; the average listing price is $17.39 (sweet spot $15–$100). The average incumbent carries 13,644 reviews — the moat a new listing must climb.