Embroidered Throw Pillows
FailShoppers spend an estimated $54K a year here, so Embroidered Throw Pillows is a Fail.
- Flapen Score
- 43 / 100Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 4943
- Market size
- $54K/yr272K searches / yr
- 90-day growth
- -24.0%search demand this quarter
- Competition
- 20%top-5 click share · 52 brands · 61 sellers
Flapen Score
Embroidered Throw Pillows against its category
The dotted line is the Home & Kitchen average. Past it, Embroidered Throw Pillows is stronger. Inside it, weaker.
Market
The Embroidered Throw Pillows market on Amazon at a glance
Shoppers on Amazon United States searched for Embroidered Throw Pillows 272K times last year and spent an estimated $54K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Mar. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.
- Searches, last 12 months
- 272K
- Growth, 90 days vs prior 90
- -24.0%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $54Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- blue accent pillows41K searches a year
02 · Price
A sale here is worth $17.76.
Listings sell for $17.76 on average, from $6.11 to $42.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.76 that is $0 to $2K a year per listing.
- Average price
- $17.76inside the $15 to $100 sweet spot
- Price range
- $6.11–$42.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #209 within Decorative Pillows, Inserts & Covers. It carries 4,226 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #209in Decorative Pillows, Inserts & Covers
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 4,226per listing
- Listings tracked
- 106
04 · Newcomers
16 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Embroidered Throw Pillows products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MIULEE Pack of 4 Couch Throw Pillow Covers 18x18 Inch Neutral Blue Soft Decorative Chenille Pillow Covers Farmhouse Accent Cushion Covers for Boho Western Spring Coastal Decor Sofa Bed Living Room
- Price
- $24.36
- Rating
- 4.6/5
- Reviews
- 3,713
- Age
- 2y ago
Cethom Boho Throw Pillow Covers 18x18 Inch Set of 2 Blue Textured Decorative Couch Pillow Cases for Farmhouse Home Decor Accent Cushion Cover for Sofa Bed Living Room Bedroom
- Price
- $23.73
- Rating
- 4.6/5
- Reviews
- 304
- Age
- 1y ago
MIULEE Faux Fur Plush Decorative Throw Pillow Covers 18x18 Set of 4 Summer Modern Soft Fuzzy Coastal Striped Cushion Covers for Sofa Couch Bed Living Room Cozy Home Decor Navy Blue
- Price
- $20.64
- Rating
- 4.7/5
- Reviews
- 501
- Age
- 1y ago
MIULEE Pack of 2 Couch Throw Pillow Covers 18x18 Inch Soft Dark Grey Blue Chenille Pillow Covers for Sofa Living Room Solid Dyed Pillow Cases
- Price
- $13.87
- Rating
- 4.6/5
- Reviews
- 6,327
- Age
- 2y ago
MIULEE Decorative Throw Pillow Covers 18x18 Inch Set of 4 Coastal Blue
- Price
- $15.57
- Rating
- 4.7/5
- Reviews
- 1,557
- Age
- 1y ago
Trending
estimated 90-day click momentum
DKwizme Vintage Throw Pillow Covers 18x18 Set of 2 Striped Floral Pillow Cover Botanical Patterned Decorative Cushion Covers Modern Farmhouse Home Decor for Sofa Couch Bed Living Room Light Blue
- Price
- $20.84
- Rating
- 4.8/5
- Reviews
- 178
- Age
- 5mo ago
MIULEE Set of 2 Decorative Floral Pillow Covers Neutral Vintage Throw Pillows Block Print Boho Farmhouse Cushion Covers for Modern Spring Home Decor Couch Sofa Bed Living Room 18x18 Inch Light Taupe
- Price
- $14.93
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 6mo ago
DKwizme Farmhouse Floral Pillow Covers 18x18 Set of 2 Country Botanical Throw Pillow Cover for Sofa Couch Bed Living Room Rustic Vintage Flower Cushion Covers Cottage Home Decor Blush Sage
- Price
- $19.28
- Rating
- 4.8/5
- Reviews
- 275
- Age
- 8mo ago
SWANCOCO Set of 2 Decorative Floral Pillow Covers 18x18 Inch Light Blue
- Price
- $17.11
- Rating
- 4.7/5
- Reviews
- 267
- Age
- 8mo ago
Balaena Set of 4 Blue and Grey Abstract Art Artwork Pillow Cover 18 x 18 Inch Gallery Modern Decorative Throw Pillows Cushion Cover for Bedroom Sofa Living Room
- Price
- $15.21
- Rating
- 4.6/5
- Reviews
- 1,349
- Age
- 4y ago
Newest
by launch dateDKwizme Vintage Throw Pillow Covers 18x18 Set of 2 Striped Floral Pillow Cover Botanical Patterned Decorative Cushion Covers Modern Farmhouse Home Decor for Sofa Couch Bed Living Room Light Blue
- Price
- $20.84
- Rating
- 4.8/5
- Reviews
- 178
- Age
- 5mo ago
MIULEE Set of 2 Decorative Floral Pillow Covers Neutral Vintage Throw Pillows Block Print Boho Farmhouse Cushion Covers for Modern Spring Home Decor Couch Sofa Bed Living Room 18x18 Inch Light Taupe
- Price
- $14.93
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 6mo ago
SWANCOCO Set of 2 Decorative Floral Pillow Covers 18x18 Inch Light Blue
- Price
- $17.11
- Rating
- 4.7/5
- Reviews
- 267
- Age
- 8mo ago
DKwizme Farmhouse Floral Pillow Covers 18x18 Set of 2 Country Botanical Throw Pillow Cover for Sofa Couch Bed Living Room Rustic Vintage Flower Cushion Covers Cottage Home Decor Blush Sage
- Price
- $19.28
- Rating
- 4.8/5
- Reviews
- 275
- Age
- 8mo ago
Kokaaee Embroidered Throw Pillow Cover 18x18 Inch - Spring Summer Boho Decorative Pillow Cover with Zipper for Living Room Couch Sofa Bed Aesthetic Design Flower Cluster Cushion Pillowcase
- Price
- $16.14
- Rating
- 4.8/5
- Reviews
- 604
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 20% of clicks, no more. An open shelf where new products get seen.
Brands
52 falling
Sellers
61
Est. top-5 brand share
55%
Top 20: 80%
Est. top-5 click share
20%
Top 20: 47%
Open market
43%
- MIULEE32%
- Cethom8%
- DKwizme8%
- Foindtower5%
- Kokaaee3%
- YZJZEDS3%
Demand
Embroidered Throw Pillows search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Mar · busiest ÷ quietest = 2.1×
Search terms
Top Embroidered Throw Pillows search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blue accent pillows41K/yr
- flower pillow covers27K/yr
- pillow covers floral21K/yr
- blue and gray throw pillows22K/yr
- throw pillow covers floral17K/yr
- blue gray pillow covers16K/yr
- decorative pillows blue14K/yr
- blue sofa pillows12K/yr
- country pillow covers13K/yr
- blue and cream pillow covers9K/yr
Reviews and returns
What reviews say buyers love and hate about Embroidered Throw Pillows
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Embroidered Throw Pillows questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data