Is embroidered throw pillows profitable to sell on Amazon United States?

The niche generates $54K/yr across 106 tracked products. 16 of 21 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Skip it (43/100).

How competitive is the embroidered throw pillows niche?

52 brands and 61 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in embroidered throw pillows?

Top complaints mined from reviews: Quality-Overall, Color, Size-Overall. The return rate is 3.9%.

When does demand for embroidered throw pillows peak?

Demand peaks in Jan–Mar; the busiest month runs 2.1× the quietest.

What does it cost to enter the embroidered throw pillows niche?

Listings span $6.11–$42.55; the average listing price is $17.76 (sweet spot $15–$100). The average incumbent carries 4,226 reviews — the moat a new listing must climb.

embroidered throw pillows

Skip it

A small market ($54K/yr) — this niche doesn't clear our bar today.

Competition

Incredible20%

top-5 click share — an open shelf

Avg price

Great$17.76

avg listing price — sweet spot $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Price range

Great$6.11–$42.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Review moat

Bad4,225.64

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$54K

$54K/yr · 272K searches

Growth

Bad-24.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, embroidered throw pillows is a $54K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Mar. Verdict: Skip it — 43/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

embroidered throw pillows market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $53K–$71K; units × avg price
Conversion rate: 1.1%
Avg BSR: #209
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 0.9%
Avg brand age: 32 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

52 falling

Sellers

Top-5 brand share

55%

Top 20: 80%

Top-5 click share

20%

Top 20: 47%

Open market

43%

MIULEE32%
Cethom8%
DKwizme8%
Foindtower5%
Kokaaee3%
YZJZEDS3%

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — -24.0% search growth over the last 90 days.

Peak months: Jan, Mar · busiest ÷ quietest = 2.1×

Open Trend

Top embroidered throw pillows search terms

blue accent pillows41K/yr +2.2%0.7% conv.
flower pillow covers27K/yr -43.4%0.5% conv.
pillow covers floral21K/yr -32.8%0.1% conv.
blue and gray throw pillows22K/yr -11.0%0.6% conv.
throw pillow covers floral17K/yr -19.3%0.3% conv.
blue gray pillow covers16K/yr -22.0%1.0% conv.
decorative pillows blue14K/yr +5.3%0.5% conv.
blue sofa pillows12K/yr -7.5%0.9% conv.
country pillow covers13K/yr -1.9%0.1% conv.
blue and cream pillow covers9K/yr -20.7%0.7% conv.

All search terms

Top embroidered throw pillows products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MIULEE Pack of 4 Couch Throw Pillow Covers 18x18 Inch Neutral Blue Soft Decorative Chenille Pillow Covers Farmhouse Accent Cushion Covers for Boho Western Spring Coastal Decor Sofa Bed Living Room

MIULEE$24.364.6★3,713 rev

Cethom Boho Throw Pillow Covers 18x18 Inch Set of 2 Blue Textured Decorative Couch Pillow Cases for Farmhouse Home Decor Accent Cushion Cover for Sofa Bed Living Room Bedroom

Cethom$23.734.6★304 rev

MIULEE Faux Fur Plush Decorative Throw Pillow Covers 18x18 Set of 4 Summer Modern Soft Fuzzy Coastal Striped Cushion Covers for Sofa Couch Bed Living Room Cozy Home Decor Navy Blue

MIULEE$20.644.7★501 rev

MIULEE Pack of 2 Couch Throw Pillow Covers 18x18 Inch Soft Dark Grey Blue Chenille Pillow Covers for Sofa Living Room Solid Dyed Pillow Cases

MIULEE$13.874.6★6,327 rev

MIULEE Decorative Throw Pillow Covers 18x18 Inch Set of 4 Coastal Blue

MIULEE$15.574.7★1,557 rev

Newest

by launch date

DKwizme Vintage Throw Pillow Covers 18x18 Set of 2 Striped Floral Pillow Cover Botanical Patterned Decorative Cushion Covers Modern Farmhouse Home Decor for Sofa Couch Bed Living Room Light Blue

DKwizme$20.84178 rev

5mo ago

MIULEE Set of 2 Decorative Floral Pillow Covers Neutral Vintage Throw Pillows Block Print Boho Farmhouse Cushion Covers for Modern Spring Home Decor Couch Sofa Bed Living Room 18x18 Inch Light Taupe

MIULEE$14.93129 rev

6mo ago

SWANCOCO Set of 2 Decorative Floral Pillow Covers 18x18 Inch Light Blue

SWANCOCO$17.11267 rev

8mo ago

DKwizme Farmhouse Floral Pillow Covers 18x18 Set of 2 Country Botanical Throw Pillow Cover for Sofa Couch Bed Living Room Rustic Vintage Flower Cushion Covers Cottage Home Decor Blush Sage

DKwizme$19.28275 rev

8mo ago

Kokaaee Embroidered Throw Pillow Cover 18x18 Inch - Spring Summer Boho Decorative Pillow Cover with Zipper for Living Room Couch Sofa Bed Aesthetic Design Flower Cluster Cushion Pillowcase

Kokaaee$16.14604 rev

1y ago

What buyers say about embroidered throw pillows

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Great quality covers”

Color14%

“Beautiful color”

Soft Feel10%

“Extremely soft”

Cushion6%

“I recommend these cushion”

Size-Overall6%

“Nice looking and accurate in terms of fit”

Upholstery/Fabric Quality6%

“Beautiful fabric”

Value For Money6%

“Great deal”

Advertised Vs Actual Product4%

“As described”

Material Quality3%

“The material is soft”

Design-Overall3%

“Beautiful Design”

What buyers complain about

Quality-Overall11%

“Bad quality”

Color10%

“Color looked different”

Size-Overall10%

“to big”

Advertised Vs Actual Product6%

“Dont look like the picture”

Material Quality5%

“Poor quality material”

Cushion5%

“Does not come with a cushion or pillow”

Hard Feel3%

“Not super soft”

Value For Money3%

“they were all so expensive”

Fluffiness3%

“Does not fluff up”

Durability2%

“break easy”

Top return reasons

Size-Overall34%

Color33%

Advertised Vs Actual Product8%

Material Quality7%

Cushion3%

Display Colors3%

Quality-Overall2%

Value For Money1%

Design-Overall1%

Print Quality1%

Common questions

Is embroidered throw pillows profitable to sell on Amazon United States?: The niche generates $54K/yr across 106 tracked products. 16 of 21 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Skip it (43/100).
How competitive is the embroidered throw pillows niche?: 52 brands and 61 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in embroidered throw pillows?: Top complaints mined from reviews: Quality-Overall, Color, Size-Overall. The return rate is 3.9%.
When does demand for embroidered throw pillows peak?: Demand peaks in Jan–Mar; the busiest month runs 2.1× the quietest.
What does it cost to enter the embroidered throw pillows niche?: Listings span $6.11–$42.55; the average listing price is $17.76 (sweet spot $15–$100). The average incumbent carries 4,226 reviews — the moat a new listing must climb.