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Elvis Blanket

Fail

Demand is soft, at -31.4% this quarter, so Elvis Blanket is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$43K/yr45K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
44%top-5 click share · 9 brands · 13 sellers

Flapen Score

Elvis Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Elvis Blanket is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elvis Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Elvis Blanket 45K times last year and spent an estimated $43K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
3.1%
Market size, estimated
$43Ka year
Peak month
December9.9× the quietest month
Top search term
elvis blanket24K searches a year

02 · Price

A sale here is worth $30.82.

Listings sell for $30.82 on average, from $8.34 to $44.15. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $30.82 that is $0 to $3K a year per listing.

Average price
$30.82inside the $15 to $100 sweet spot
Price range
$8.34–$44.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #26,569 within Throws. It carries 661 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
81%
Out of stock, average day
3.3%
Average rank
#26,569in Throws
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
661per listing
Listings tracked
31

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Elvis Blanket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$3K$5K$7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

13

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 88%

Open market

3%

  • Trevco29%
  • Midsouth Products24%
  • LOGOVISION22%
  • Elvis Presley18%
  • Spoontiques3%
  • Popfunk2%
  • Open — no brand owns it (3 brands, 3%)

Demand

Elvis Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.9×

Search terms

Top Elvis Blanket search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • elvis blanket24K/yr
  • elvis presley blanket15K/yr
  • elvis blankets and throws6K/yr

Reviews and returns

What reviews say buyers love and hate about Elvis Blanket

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Was small blanket”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Elvis Blanket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data