Elmo Chair
FailBuyers convert on only 0.7% of searches, so Elmo Chair is a Fail.
- Flapen Score
- 44 / 100Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 4944
- Market size
- $50K/yr260K searches / yr
- 90-day growth
- -10.5%search demand this quarter
- Competition
- 41%top-5 click share · 18 brands · 36 sellers
Flapen Score
Elmo Chair against its category
The dotted line is the Home & Kitchen average. Past it, Elmo Chair is stronger. Inside it, weaker.
Market
The Elmo Chair market on Amazon at a glance
Shoppers on Amazon United States searched for Elmo Chair 260K times last year and spent an estimated $50K. The top 5 brands take 76% of clicks. Demand peaks in Jun–Jul. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.
- Searches, last 12 months
- 260K
- Growth, 90 days vs prior 90
- -10.5%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $50Ka year
- Peak month
- July2.3× the quietest month
- Top search term
- sesame street room decor39K searches a year
02 · Price
A sale here is worth $26.42.
Listings sell for $26.42 on average, from $5.23 to $73.08. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $26.42 that is $0 to $3K a year per listing.
- Average price
- $26.42inside the $15 to $100 sweet spot
- Price range
- $5.23–$73.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #1,144 within Kids' Furniture. It carries 1,945 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 78%
- Out of stock, average day
- 11.1%
- Average rank
- #1,144in Kids' Furniture
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 1,945per listing
- Listings tracked
- 51
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Elmo Chair products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
36
Top-5 brand share
76%
Top 20: 99%
Top-5 click share
41%
Top 20: 73%
Open market
21%
- Brand 143%
- Brand 212%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 63%
Demand
Elmo Chair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.3×
Search terms
Top Elmo Chair search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sesame street room decor39K/yr
- elmo chair50K/yr
- elmo room decor20K/yr
- sesame street bedroom decor13K/yr
- sesame street wall decals13K/yr
- sesame street wall decor13K/yr
- sesame street rug9K/yr
- elmo bedroom decor10K/yr
- elmo couch11K/yr
- sesame street chair8K/yr
Reviews and returns
What reviews say buyers love and hate about Elmo Chair
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Elmo Chair questions
Answered from the same tracked data.









