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Elmo Chair

Fail

Buyers convert on only 0.7% of searches, so Elmo Chair is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$50K/yr260K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
41%top-5 click share · 18 brands · 36 sellers

Flapen Score

Elmo Chair against its category

The dotted line is the Home & Kitchen average. Past it, Elmo Chair is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elmo Chair market on Amazon at a glance

Shoppers on Amazon United States searched for Elmo Chair 260K times last year and spent an estimated $50K. The top 5 brands take 76% of clicks. Demand peaks in Jun–Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
0.7%
Market size, estimated
$50Ka year
Peak month
July2.3× the quietest month
Top search term
sesame street room decor39K searches a year

02 · Price

A sale here is worth $26.42.

Listings sell for $26.42 on average, from $5.23 to $73.08. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $26.42 that is $0 to $3K a year per listing.

Average price
$26.42inside the $15 to $100 sweet spot
Price range
$5.23–$73.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #1,144 within Kids' Furniture. It carries 1,945 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
78%
Out of stock, average day
11.1%
Average rank
#1,144in Kids' Furniture
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,945per listing
Listings tracked
51

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Elmo Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

36

Top-5 brand share

76%

Top 20: 99%

Top-5 click share

41%

Top 20: 73%

Open market

21%

  • Brand 143%
  • Brand 212%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 63%

Demand

Elmo Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Elmo Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sesame street room decor39K/yr
  • elmo chair50K/yr
  • elmo room decor20K/yr
  • sesame street bedroom decor13K/yr
  • sesame street wall decals13K/yr
  • sesame street wall decor13K/yr
  • sesame street rug9K/yr
  • elmo bedroom decor10K/yr
  • elmo couch11K/yr
  • sesame street chair8K/yr

Reviews and returns

What reviews say buyers love and hate about Elmo Chair

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Too small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Elmo Chair questions

Answered from the same tracked data.