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Elmo Balloons

Fail

Demand is soft, at -2.2% this quarter, so Elmo Balloons is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$139K/yr167K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
42%top-5 click share · 13 brands · 51 sellers

Flapen Score

Elmo Balloons against its category

The dotted line is the Home & Kitchen average. Past it, Elmo Balloons is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elmo Balloons market on Amazon at a glance

Shoppers on Amazon United States searched for Elmo Balloons 167K times last year and spent an estimated $139K. The top 5 brands take 90% of clicks. Demand peaks in Mar. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
5.4%
Market size, estimated
$139Ka year
Peak month
March2.4× the quietest month
Top search term
sesame street balloons78K searches a year

02 · Price

A sale here is worth $15.33.

Listings sell for $15.33 on average, from $5.61 to $34.69. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $15.33 that is $4K to $8K a year per listing.

Average price
$15.33inside the $15 to $100 sweet spot
Price range
$5.61–$34.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,210 within Balloons. It carries 1,043 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2,210in Balloons
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,043per listing
Listings tracked
34

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Elmo Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

51

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

8%

  • Brand 158%
  • Brand 214%
  • Brand 39%
  • Brand 47%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (7 brands, 8%)

Demand

Elmo Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.4×

Search terms

Top Elmo Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sesame street balloons78K/yr
  • elmo balloons53K/yr
  • elmo balloon21K/yr
  • sesame street balloon8K/yr
  • elmo balloons 2nd birthday4K/yr
  • elmo balloons 1st birthday3K/yr

Reviews and returns

What reviews say buyers love and hate about Elmo Balloons

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
2.2%of orders come back
“Very thin and very low quality”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Elmo Balloons questions

Answered from the same tracked data.