elmo balloons
Skip itSoft demand (-2.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$15.33avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$5.61–$34.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,043.44avg incumbent reviews — the moat a new listing must climb
Market size
Okay$139K$139K/yr · 167K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, elmo balloons is a $139K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Mar. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
elmo balloons market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $123K–$153K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #2,210
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 0.0%
- Avg brand age
- 37 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
51
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
42%
Top 20: 86%
Open market
8%
- Anagram58%
- Toyland14%
- Amscan9%
- Mayflower Products7%
- Togvu3%
- TAOYE2%
- Open — no brand owns it (7 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.4×
Top elmo balloons search terms
- sesame street balloons78K/yr
- elmo balloons53K/yr
- elmo balloon21K/yr
- sesame street balloon8K/yr
- elmo balloons 2nd birthday4K/yr
- elmo balloons 1st birthday3K/yr
Top elmo balloons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Anagram/MD 26 Sesame Street Elmo Birthday Party Decoration Supply Multi-Balloon Mylar Foil Air-Fill Balloon
Anagram$7.563.9★361 rev
Anagram Elmo 20 Jumbo Foil Balloon
Anagram$7.384.7★1,005 rev
Elmo and Friends 5 piece Balloon Bouquet
Anagram$12.914.7★152 rev
BOUQUET SESAME STREET JUVENILE
Anagram$12.904.4★175 rev
Anagram Elmo and Friends 2nd Birthday Supplies Decorations Balloon kit
Mayflower Products$19.694.7★499 rev
Newest
by launch date
Toyland Sesame Street Pack of 4 Jumbo Foil Balloons - Abby Cadabby Big Bird Cookie Monster & Elmo Characters - Kids Party Decorations
Toyland$34.6918 rev
Toyland 26 (66cm) Sesame Street Number 2 Foil Balloon - Kids Party Balloons - Party Decoration Air or Helium Self Sealing
Toyland$13.9159 rev
Sesame Street Elmo and Cookie Monster Birthday Party Supplies Balloon Bouquet Decorations
Anagram$24.84119 rev
Sesame Street Elmo 1st Birthday Party Supplies Balloon Bouquet Decorations
Anagram$20.8581 rev
Sesame Street Elmo 2nd Birthday Party Supplies Balloon Bouquet Decorations
Anagram$20.75195 rev
Trending
90-day click momentumToyland Sesame Street Pack of 4 Jumbo Foil Balloons - Abby Cadabby Big Bird Cookie Monster & Elmo Characters - Kids Party Decorations
Toyland$34.694.6★
Red Yellow Blue Balloons 12 Inch Carnival Circus Balloon Matte Blue Yellow Red Green Balloon with Colourful Confetti Balloons for Kids Birthday Baby Shower Carnival Theme Party Decoration
Togvu$8.824.7★
BOUQUET SESAME STREET JUVENILE
Anagram$12.904.4★
Red Blue Yellow Green Balloon Set 12 Inch Carnival Circus Party Balloon Red Blue Green Yellow Helium Balloons Confetti Latex Balloon for Video Game Party Rainbow Kid Birthday Party Carnival Circus
TAOYE$9.734.7★
Toyland 26 (66cm) Sesame Street Number 2 Foil Balloon - Kids Party Balloons - Party Decoration Air or Helium Self Sealing
Toyland$13.914.9★
What buyers say about elmo balloons
What buyers praise and complain about, mined from review topics.What buyers love
“Delivered on time good quality”
“colors are bright”
“affordable price”
“Durable”
“Good size”
“As advertised”
“They inflate easily with air or helium”
“Fun for party”
“Easy to assemble”
“This balloon arch kit creates a bright and fun display”
What buyers complain about
“Very thin and very low quality”
“Didnt inflate”
“They are large”
“break easy”
“Some of the balloons werent as pictured”
“blues arent the same color”
“Theyre not super thick”
“Be gentle it breaks easy”
“it cost more to return”
“Could not be used at all”
Top return reasons
Common questions
- Is elmo balloons profitable to sell on Amazon United States?
- The niche generates $139K/yr across 34 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the elmo balloons niche?
- 13 brands and 51 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in elmo balloons?
- Top complaints mined from reviews: Quality-Overall, Inflation/Deflation, Size-Overall. The return rate is 2.2%.
- When does demand for elmo balloons peak?
- Demand peaks in Mar; the busiest month runs 2.4× the quietest.
- What does it cost to enter the elmo balloons niche?
- Listings span $5.61–$34.69; the average listing price is $15.33 (sweet spot $15–$100). The average incumbent carries 1,043 reviews — the moat a new listing must climb.