Eli and Elm Side Sleeper Pillow
FailThe top 5 brands take 100% of clicks, so Eli and Elm Side Sleeper Pillow is a Fail.
- Flapen Score
- 35 / 100Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 4935
- Market size
- $182K/yr65K searches / yr
- 90-day growth
- +4.7%search demand this quarter
- Competition
- 94%top-5 click share · 4 brands · 18 sellers
Flapen Score
Eli and Elm Side Sleeper Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Eli and Elm Side Sleeper Pillow is stronger. Inside it, weaker.
Market
The Eli and Elm Side Sleeper Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Eli and Elm Side Sleeper Pillow 65K times last year and spent an estimated $182K. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- +4.7%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $182Ka year
- Peak month
- July1.8× the quietest month
- Top search term
- eli and elm side sleeper pillow43K searches a year
02 · Price
A sale here is worth $93.80.
Listings sell for $93.80 on average, from $38.78 to $130.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $93.80 that is $23K to $47K a year per listing.
- Average price
- $93.80inside the $15 to $100 sweet spot
- Price range
- $38.78–$130.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $23K–$47K
- Returns
- 5.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #288 within Bed Pillows & Positioners. It carries 13,850 reviews at 3.87 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #288in Bed Pillows & Positioners
- Average rating
- 3.87 starsAmazon United States average 4.42 stars
- Average reviews
- 13,850per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Eli and Elm Side Sleeper Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Brand 177%
- Brand 214%
- Brand 35%
- Brand 45%
Demand
Eli and Elm Side Sleeper Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.8×
Search terms
Top Eli and Elm Side Sleeper Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eli and elm side sleeper pillow43K/yr
- eli & elm side sleeper pillow17K/yr
- eli and elm pillow5K/yr
- eli & elm cooling side-sleeper pillow477/yr
Reviews and returns
What reviews say buyers love and hate about Eli and Elm Side Sleeper Pillow
We read the reviews and the return reasons for every product selling here.
“it didnt work well for my comfort needs”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eli and Elm Side Sleeper Pillow questions
Answered from the same tracked data.