Skip to content

Elephant Blanket

Fail

Shoppers spend an estimated $35K a year here, so Elephant Blanket is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$35K/yr89K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
47%top-5 click share · 30 brands · 45 sellers

Flapen Score

Elephant Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Elephant Blanket is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elephant Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Elephant Blanket 89K times last year and spent an estimated $35K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
1.9%
Market size, estimated
$35Ka year
Peak month
December8.8× the quietest month
Top search term
elephant blanket56K searches a year

02 · Price

A sale here is worth $20.48.

Listings sell for $20.48 on average, from $9.91 to $36.74. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $20.48 that is $0 to $2K a year per listing.

Average price
$20.48inside the $15 to $100 sweet spot
Price range
$9.91–$36.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #3,313 within Throws. It carries 1,178 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
97%
Out of stock, average day
19.6%
Average rank
#3,313in Throws
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,178per listing
Listings tracked
37

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Elephant Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 falling

Sellers

45

Top-5 brand share

57%

Top 20: 90%

Top-5 click share

47%

Top 20: 82%

Open market

43%

  • Brand 118%
  • Brand 215%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Elephant Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.8×

Search terms

Top Elephant Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elephant blanket56K/yr
  • elephant blanket for women15K/yr
  • elephant throw blanket12K/yr
  • white elephant blanket5K/yr

Reviews and returns

What reviews say buyers love and hate about Elephant Blanket

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Soft Feel”
30%of negative reviews mention “Size-Overall”
2.1%of orders come back
“The blanket is slightly larger than most of the recieving blankets I have”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Elephant Blanket questions

Answered from the same tracked data.