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Electric Wok

Fail

Buyers convert on only 1.2% of searches, so Electric Wok is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$212K/yr277K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
59%top-5 click share · 14 brands · 42 sellers

Flapen Score

Electric Wok against its category

The dotted line is the Home & Kitchen average. Past it, Electric Wok is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Wok market on Amazon at a glance

Shoppers on Amazon United States searched for Electric Wok 277K times last year and spent an estimated $212K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $212K a year.

Searches, last 12 months
277K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
1.2%
Market size, estimated
$212Ka year
Peak month
December2.0× the quietest month
Top search term
electric wok177K searches a year

02 · Price

A sale here is worth $64.84.

Listings sell for $64.84 on average, from $25.22 to $194.51. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $64.84 that is $16K to $32K a year per listing.

Average price
$64.84inside the $15 to $100 sweet spot
Price range
$25.22–$194.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$16K–$32K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #44 within Pots & Pans. It carries 2,621 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
95%
Out of stock, average day
9.5%
Average rank
#44in Pots & Pans
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
2,621per listing
Listings tracked
19

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Electric Wok products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

42

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

15%

  • Brand 133%
  • Brand 220%
  • Brand 316%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (8 brands, 15%)

Demand

Electric Wok search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Electric Wok search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric wok177K/yr
  • electric wok with lid35K/yr
  • electric wok with lid nonstick22K/yr
  • wok electric13K/yr
  • electric woks10K/yr
  • electric woks & stir-fry pans nonstick8K/yr
  • electric woks best rated8K/yr
  • breville electric wok4K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Wok

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Heating”
3.5%of orders come back
“Uneven heating”
A buyer, on “Heating”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Electric Wok questions

Answered from the same tracked data.