Is electric wok profitable to sell on Amazon United States?

The niche generates $212K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (41/100).

How competitive is the electric wok niche?

14 brands and 42 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in electric wok?

Top complaints mined from reviews: Heating, Quality-Overall, Adhesion/Stickiness. The return rate is 3.5%.

When does demand for electric wok peak?

Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the electric wok niche?

Listings span $25.22–$194.51; the average listing price is $64.84 (sweet spot $15–$100). The average incumbent carries 2,621 reviews — the moat a new listing must climb.

electric wok

Skip it

Weak search conversion (1.2%) — this niche doesn't clear our bar today.

Avg price

Great$64.84

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$25.22–$194.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Market size

Okay$212K

$212K/yr · 277K searches

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,620.84

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, electric wok is a $212K/yr Amazon United States market (277K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 41/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

electric wok market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $324K–$389K; units × avg price
Conversion rate: 1.2%
Avg BSR: #44
Page quality: 0%
Prime: 95%
Sponsored: 84%
Out of stock: 9.5%
Avg brand age: 43 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

15%

OVENTE33%
AROMA20%
Nuwave16%
NZPOST6%
AUTUCU6%
Starfrit4%
Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top electric wok search terms

electric wok177K/yr -3.8%1.2% conv.
electric wok with lid35K/yr -10.1%1.7% conv.
electric wok with lid nonstick22K/yr +16.7%2.2% conv.
wok electric13K/yr +7.4%0.6% conv.
electric woks10K/yr -14.9%0.5% conv.
electric woks & stir-fry pans nonstick8K/yr -11.3%1.5% conv.
electric woks best rated8K/yr -16.4%1.7% conv.
breville electric wok4K/yr +9.7%0.7% conv.

All search terms

Top electric wok products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OVENTE Electric Wok with Nonstick Coating 13 Inch Skillet Black SK3113B

OVENTE$32.744.1★6,048 rev

OVENTE Electric Wok with Nonstick Coating 13 Inch Skillet Copper SK3113CO

OVENTE$35.834.1★6,048 rev

Aroma Housewares AEW-306 Electric Wok with Tempered Glass Lid Easy Clean Nonstick Cooking Chopsticks Tempura and Steaming Racks Professional Model Black

AROMA$65.724.6★3,201 rev

Nuwave Mosaic Induction Wok Precise Temp Controls from 100F-575F in 5F

Nuwave$185.894.1★879 rev

Aroma Housewares AEW-307 Electric Wok 5 Qt Black.

AROMA$62.054.7★293 rev

Newest

by launch date

SUMEIGUAN 13.5 Carbon Steel Wok Pan - Pre-Seasoned Flat Bottom Woks & Stir-fry Pans Chinese Cookware with Lid & Spatula - For Pan-fry Stir Fry Steam BBQ & Camping - Compatible with Induction Gas

SUMEIGUAN$49.00320 rev

9mo ago

Wok Pan 13-Inch Stainless Steel Woks & Stir-Fry Pans Nonstick Wok Pan with Lid for Induction HybridElectric Gas Halogen All Stoves Professional PFOA Free Cookware Dishwasher & Fast Heat

XOHUYD$34.21333 rev

11mo ago

Todlabe Wok with Lid 13 Inch Carbon Steel Woks & Stir-fry Pans Nonstick

Todlabe$32.38379 rev

1y ago

AUTUCU 3-Quart Electric Hot Pot & wok Nonstick with Steamer | Electric Skillet 1200W for Dorm Home Gifts (Includes Silicone Spatula) Multi-Cooker

AUTUCU$75.2083 rev

1y ago

Teewe Carbon Steel Wok -13 Inch Woks & Stir-fry Pans Nonstick Wok Pan with Lid Spatula and Dish Brush: Pre-Seasoned Flat Bottom Chinese Woks for Induction Electric Gas All Stoves

Teewe$30.071,138 rev

2y ago

What buyers say about electric wok

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“very top tier quality”

Ease Of Cleaning11%

“cleans up easily”

Cooking Experience9%

“Great kitchen cooking appliance”

Value For Money8%

“Well worth it”

Size-Overall6%

“Good Size”

Heating5%

“Heats up fast”

Advertised Vs Actual Product5%

“BETTER THAN EXPECTED”

Non-Stick Coating5%

“the non-stick features are great”

Ease Of Use4%

“Easy to use”

Frying Quality4%

“Excellent fry pan”

What buyers complain about

Heating13%

“Uneven heating”

Quality-Overall8%

“Cheap quality”

Adhesion/Stickiness6%

“Sticks”

Cooking Experience6%

“Not good for cooking”

Rusts/Corrodes5%

“showing rust spots”

Durability5%

“not durable”

Weight Heavy4%

“It is a bit heavy”

Size-Overall4%

“the fit is really tight”

Non-Stick Coating3%

“Coating peels off”

Temperature Control2%

“its very difficult to read the temperature dial”

Top return reasons

Size-Overall40%

Heating7%

Advertised Vs Actual Product7%

Weight Heavy5%

Adhesion/Stickiness4%

Functionality-Overall4%

Value For Money4%

Handle Quality3%

Quality-Overall3%

Product Condition2%

Common questions

Is electric wok profitable to sell on Amazon United States?: The niche generates $212K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (41/100).
How competitive is the electric wok niche?: 14 brands and 42 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in electric wok?: Top complaints mined from reviews: Heating, Quality-Overall, Adhesion/Stickiness. The return rate is 3.5%.
When does demand for electric wok peak?: Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the electric wok niche?: Listings span $25.22–$194.51; the average listing price is $64.84 (sweet spot $15–$100). The average incumbent carries 2,621 reviews — the moat a new listing must climb.