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Electric Toilet Brush

Fail

Shoppers spend an estimated $17K a year here, so Electric Toilet Brush is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$17K/yr54K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
61%top-5 click share · 16 brands · 96 sellers

Flapen Score

Electric Toilet Brush against its category

The dotted line is the Home & Kitchen average. Past it, Electric Toilet Brush is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Toilet Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Electric Toilet Brush 54K times last year and spent an estimated $17K. The top 5 brands take 71% of clicks. Demand peaks in May. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
1.1%
Market size, estimated
$17Ka year
Peak month
May3.7× the quietest month
Top search term
electric toilet brush38K searches a year

02 · Price

A sale here is worth $27.60.

Listings sell for $27.60 on average, from $12.28 to $56.57. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $27.60 that is $3K to $7K a year per listing.

Average price
$27.60inside the $15 to $100 sweet spot
Price range
$12.28–$56.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #346 within Toilet Accessories. It carries 14,780 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#346in Toilet Accessories
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
14,780per listing
Listings tracked
20

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
30 months

Products

Top Electric Toilet Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

96

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

22%

  • Brand 122%
  • Brand 220%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Electric Toilet Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '24Spike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 3.7×

Search terms

Top Electric Toilet Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric toilet brush38K/yr
  • electric toilet scrubber10K/yr
  • toilet brush electric3K/yr
  • electric toilet brush scrubber3K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Toilet Brush

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Ease Of Cleaning”
13%of negative reviews mention “Ease Of Cleaning”
0.8%of orders come back
“messy to clean up”
A buyer, on “Ease Of Cleaning”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Electric Toilet Brush questions

Answered from the same tracked data.