electric throws on sale prime clearance
Skip itSoft demand (-73.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$70.25avg listing price — sweet spot $15–$100
Price range
Good$27.14–$126.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good724.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$307K$307K/yr · 271K searches
Returns
Okay4.1%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-73.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, electric throws on sale prime clearance is a $307K/yr Amazon United States market (271K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
electric throws on sale prime clearance market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $211K–$281K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #374
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 30.1%
- Avg brand age
- 24 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Brookstone86%
- WATO FT11%
- VENTIMI3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -73.9% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 15.9×
Top electric throws on sale prime clearance search terms
- brookstone heated blanket154K/yr
- brookstone heated throw42K/yr
- heated blanket brookstone14K/yr
- brookstone electric blanket10K/yr
- heated office blanket9K/yr
- heated throw blanket built in button control5K/yr
- brookstone heated throw blanket10K/yr
- heated blanket small for office4K/yr
- heated desk blanket8K/yr
- biddeford electric throw5K/yr
Top electric throws on sale prime clearance products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brookstone Electric Heated Plush Throw - Heated Blankets - 4 Heat Settings 4-Hour Auto Shut Off 100% Polyester 50x60 - Ivory
Brookstone$61.814.3★258 rev
Brookstone Electric Heated Plush Throw - Heated Blankets - 4 Heat Settings 4-Hour Auto Shut Off 100% Polyester 50x60 - Blue Trellis
Brookstone$68.094.3★258 rev
Heated Throw Blanket Electric Blanket with Built-in Button Controller 50x60 One-Touch Ultra Cozy Soft Warm Heating Electric Blanket with 4 Heat Levels & 4 Hours Auto-Off Overheat Protection
WATO FT$27.144.4★592 rev
Brookstone Electric Heated Comfort Plush Herringbone Blanket w/ 10 Heat Settings - Adjustable Timer - Dryer Safe - Twin Blanket - Gray
Brookstone$78.574.4★100 rev
Brookstone Electric Heated Comfort Plush Herringbone Blanket w/ 10 Heat Settings - Adjustable Timer - Dryer Safe - King Blanket - Charcoal
Brookstone$126.774.4★100 rev
Newest
by launch dateBrookstone Electric Heated Comfort Plush Herringbone Blanket w/ 10 Heat Settings - Adjustable Timer - Dryer Safe - Twin Blanket - Gray
Brookstone$78.57100 rev
Brookstone Electric Heated Comfort Plush Herringbone Blanket w/ 10 Heat Settings - Adjustable Timer - Dryer Safe - King Blanket - Charcoal
Brookstone$126.77100 rev
Brookstone Electric Heated Comfort Plush Herringbone Blanket w/ 10 Heat Settings - Adjustable Timer - Dryer Safe - F/Q Blanket - Charcoal
Brookstone$115.74100 rev
Heated Throw Blanket Electric Blanket with Built-in Button Controller 50x60 One-Touch Ultra Cozy Soft Warm Heating Electric Blanket with 4 Heat Levels & 4 Hours Auto-Off Overheat Protection
WATO FT$27.14592 rev
Brookstone Heated Throw Blanket - Heat Blankets Electric - Faux Fur Heated Throw Blanket- 4 Heat Settings 4-Hour Auto Shut Off 100% Polyester 50x60 - Chic Plaid
Brookstone$61.52258 rev
Trending
90-day click momentumBrookstone Electric Heated Comfort Plush Herringbone Blanket w/ 10 Heat Settings - Adjustable Timer - Dryer Safe - F/Q Blanket - Charcoal
Brookstone$115.744.4★
Brookstone Electric Heated Plush Throw - Heated Blankets - 4 Heat Settings 4-Hour Auto Shut Off 100% Polyester 50x60 - Blue Trellis
Brookstone$68.094.3★
Brookstone Electric Heated Plush Throw - Heated Blankets - 4 Heat Settings 4-Hour Auto Shut Off 100% Polyester 50x60 - Ivory
Brookstone$61.814.3★
Brookstone Electric Heated Comfort Plush Herringbone Blanket w/ 10 Heat Settings - Adjustable Timer - Dryer Safe - King Blanket - Charcoal
Brookstone$126.774.4★
Brookstone Electric Heated Comfort Plush Herringbone Blanket w/ 10 Heat Settings - Adjustable Timer - Dryer Safe - Twin Blanket - Gray
Brookstone$78.574.4★
What buyers say about electric throws on sale prime clearance
What buyers praise and complain about, mined from review topics.What buyers love
“It keeps you warm”
“Fabric is soft”
“Appears well made”
“Keeping Warm”
“Good value for money”
“Perfect fit”
“As advertised; excellent”
“so comfortable”
“super easy to use”
“The gift has been well loved”
What buyers complain about
“Heat output low”
“It didnt even last 6 months”
“Thinner than expected”
“I wish the cord wasn't so short snd annoying could have made it larger too”
“Never a full blanket heat just patches of warmth”
“the blanket itself is very poor quality”
“Doesn't work”
“But after that and one wash it does not heat up”
“Very poor quality material”
“After 6 months it put off a burning electrical smell”
Top return reasons
Common questions
- Is electric throws on sale prime clearance profitable to sell on Amazon United States?
- The niche generates $307K/yr across 9 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -73.9%. Flapen's verdict: Skip it (33/100).
- How competitive is the electric throws on sale prime clearance niche?
- 3 brands and 7 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in electric throws on sale prime clearance?
- Top complaints mined from reviews: Heating, Durability, Thickness. The return rate is 4.1%.
- When does demand for electric throws on sale prime clearance peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 15.9× the quietest.
- What does it cost to enter the electric throws on sale prime clearance niche?
- Listings span $27.14–$126.77; the average listing price is $70.25 (sweet spot $15–$100). The average incumbent carries 724 reviews — the moat a new listing must climb.