electric throw blanket with foot pocket
Skip itSoft demand (-66.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$44.88avg listing price — sweet spot $15–$100
Price range
Incredible$28.32–$83.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Okay$167K$167K/yr · 164K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,675.14avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.2%return rate — above 5% kills the launch gate
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-66.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, electric throw blanket with foot pocket is a $167K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
electric throw blanket with foot pocket market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $180K–$224K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #459
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 59%
- Out of stock
- 12.6%
- Avg brand age
- 30 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
16
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
42%
Top 20: 89%
Open market
1%
- Sunbeam89%
- MAXEVE3%
- Homemate2%
- Westinghouse2%
- VENTIMI2%
- Beautyrest1%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 19 weeks — -66.3% search growth over the last 90 days.Top electric throw blanket with foot pocket search terms
- sunbeam heated throw59K/yr
- sunbeam electric throw17K/yr
- sunbeam heated throw blanket16K/yr
- sunbeam electric blanket queen12K/yr
- sunbeam electric throw blanket8K/yr
- sunbeam microplush heated blanket5K/yr
- sunbeam royal ultra heated throw4K/yr
- electric throw blanket with foot pocket6K/yr
- electric blanket foot pocket4K/yr
- electric throw with foot pocket5K/yr
Top electric throw blanket with foot pocket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sunbeam Electric Throw Royal Mink Sherpa Heated Blanket 4 Heat Settings 4-Hour Auto Shut-Off Fast Heating Luxurious and Ultra Comfy Night Fog Color 50 x 60
Sunbeam$41.294.3★5,353 rev
Sunbeam Royal Ultra Rodeen Blue Plaid Heated Personal Throw / Blanket Cozy-Warm Adjustable Heat Settings
Sunbeam$32.724.3★15,886 rev
Sunbeam Royal Ultra Fleece Heated Throw Electric Blanket 50 x 60 4 Heat Settings 4-Hour Auto Shut-Off Warming Throw for Couch or Bed Fast Heating Machine Washable Warm and Cozy Night Fog
Sunbeam$32.074.3★15,886 rev
Sunbeam Electric Throw Royal Posh Velvet Heated Blanket 4 Heat Settings 4-Hour Auto Shut-Off Fast Heating Lush Silky and Ultra Comfy Ribbed Champagne Color 50 x 60
Sunbeam$42.824.2★5,195 rev
Sunbeam Royal Posh Dove Grey Heated Personal Throw / Blanket Cozy-Warm Adjustable Heat Settings
Sunbeam$36.134.2★5,195 rev
Newest
by launch date
Sunbeam Electric Throw Royal Posh Heated Blanket 4 Heat Settings 4-Hour Auto Shut-Off Fast Heating Warm and Cozy Eggshell Plaid 50 x 60
Sunbeam$43.125,195 rev
Sunbeam Electric Royal Luxe Microplush Heated Blanket 12 Heat Settings 12-Hour Auto Shut-Off Fast Heating Warm and Cozy Cadet Blue Color Full (84 x 72)
Sunbeam$36.649 rev
Sunbeam Royal Luxe Walnut Heated Personal Throw Blanket Cozy-Warm Adjustable 3 Heat Settings 50x60
Sunbeam$28.328 rev
Sunbeam Electric Throw Soft Warm Flannel Heated Blanket 4 Heat Settings 4-Hour Auto Shut-Off Fast Heating Comfy and Cozy Grey Color 50 x 60
Sunbeam$37.745,353 rev
Sunbeam Royal Ultra Fleece Heated Electric Blanket Queen Size 90 x 84 12 Heat Settings 12-Hour Selectable Auto Shut-Off Fast Heating Machine Washable Warm and Cozy Indigo
Sunbeam$69.693,145 rev
Trending
90-day click momentumSunbeam Electric Throw Royal Posh Heated Blanket 4 Heat Settings 4-Hour Auto Shut-Off Fast Heating Warm and Cozy Eggshell Plaid 50 x 60
Sunbeam$43.124.2★
Sunbeam Electric Royal Luxe Microplush Heated Blanket 12 Heat Settings 12-Hour Auto Shut-Off Fast Heating Warm and Cozy Cadet Blue Color Full (84 x 72)
Sunbeam$36.643.9★
Sunbeam Royal Posh Dove Grey Heated Personal Throw / Blanket Cozy-Warm Adjustable Heat Settings
Sunbeam$36.134.2★
Sunbeam Royal Ultra Fleece Heated Electric Blanket Twin Size 84 x 62 12 Heat Settings 12-Hour Auto Shut-Off Indigo
Sunbeam$49.164.0★
Sunbeam Electric Throw Royal Posh Velvet Heated Blanket 4 Heat Settings 4-Hour Auto Shut-Off Fast Heating Lush Silky and Ultra Comfy Champagne Color 50 x 60
Sunbeam$38.754.2★
What buyers say about electric throw blanket with foot pocket
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps me warm”
“The material is super soft”
“Love the heat”
“Appears well made”
“Very comfortable”
“Perfect fit”
“Worth it”
“Works as advertised”
“The banket is lightweight”
“Works very well”
What buyers complain about
“Does not heat”
“it fell short”
“Not as thick as I hoped”
“Returned due to less than expected quality”
“Really doesnt even get warm at all”
“It never worked”
“The material is much too thin”
“Super Small”
“Also a bit of a weird smell”
“Not a good value”
Top return reasons
Common questions
- Is electric throw blanket with foot pocket profitable to sell on Amazon United States?
- The niche generates $167K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -66.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the electric throw blanket with foot pocket niche?
- 7 brands and 16 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in electric throw blanket with foot pocket?
- Top complaints mined from reviews: Heating, Durability, Thickness. The return rate is 5.2% — above our launch gate.
- What does it cost to enter the electric throw blanket with foot pocket niche?
- Listings span $28.32–$83.88; the average listing price is $44.88 (sweet spot $15–$100). The average incumbent carries 4,675 reviews — the moat a new listing must climb.