Electric Throw Blanket with Foot Pocket

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -66.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $167K a year.

Searches, last 12 months

164K

Growth, 90 days vs prior 90

-66.3%

Conversion, latest week

2.3%

Market size, estimated

$167Ka year

Top search term

sunbeam heated throw59K searches a year

Listings sell for $44.88 on average, from $28.32 to $83.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $44.88 that is $0 to $4K a year per listing.

Average price

$44.88inside the $15 to $100 sweet spot

Price range

$28.32–$83.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

5.2%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #459 within Electric Blankets. It carries 4,675 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

97%

Out of stock, average day

12.6%

Average rank

#459in Electric Blankets

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

4,675per listing

Listings tracked

29

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months