Is electric thermos profitable to sell on Amazon United States?

The niche generates $133K/yr across 54 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the electric thermos niche?

42 brands and 83 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in electric thermos?

Top complaints mined from reviews: Durability, Heating, Charging. The return rate is 6.1% — above our launch gate.

When does demand for electric thermos peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 15.6× the quietest.

What does it cost to enter the electric thermos niche?

Listings span $9.94–$84.25; the average listing price is $33.21 (sweet spot $15–$100). The average incumbent carries 1,200 reviews — the moat a new listing must climb.

electric thermos

Worth a look

Shows a sweet-spot price point ($33.21 avg), but soft demand (-11.2% this quarter) keeps it on the watch list.

Avg price

Incredible$33.21

avg listing price — sweet spot $15–$100

Brand share

Great43%

top-5 brand share — no brand owns this niche

Price range

Great$9.94–$84.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Great39%

top-5 click share — an open shelf

Review moat

Good1,200.17

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$133K

$133K/yr · 187K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad6.1%

return rate — above 5% kills the launch gate

Growth

Bad-11.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, electric thermos is a $133K/yr Amazon United States market (187K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

electric thermos market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $83K–$100K; units × avg price
Conversion rate: 2.1%
Avg BSR: #175
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 12.2%
Avg brand age: 33 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

42 rising

Sellers

Top-5 brand share

43%

Top 20: 80%

Top-5 click share

39%

Top 20: 69%

Open market

53%

QRAGJBM12%
Touxila10%
Nicewell9%
Rzlinn7%
T-magitic5%
ZENS4%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -11.2% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 15.6×

Open Trend

Top electric thermos search terms

portable tea maker31K/yr -17.1%0.9% conv.
electric thermos34K/yr -24.9%0.6% conv.
travel water heater18K/yr -2.5%1.9% conv.
dual voltage travel kettle13K/yr +45.4%2.5% conv.
travel kettle dual voltage15K/yr -10.9%2.6% conv.
usb water heater9K/yr -4.7%0.3% conv.
travel water heater kettle5K/yr +26.3%3.6% conv.
termo electrico portatil10K/yr -33.7%0.5% conv.
termo electrico6K/yr -23.3%0.2% conv.
travel kettle usb c3K/yr +39.3%0.8% conv.

All search terms

Top electric thermos products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

QRAGJBM Portable Electric Kettle Travel 120V 450ml 4 Temperature Control

QRAGJBM$28.724.4★1,984 rev

Touxila Portable Electric Kettle for Travel 120V 13.5oz 4 Temp Settings

Touxila$30.024.3★2,111 rev

Nicewell Portable Electric Kettle for Travel Global Use 110-240V

Nicewell$33.884.2★567 rev

Rzlinn Portable Electric Kettle 120V Travel Tea Kettle 316 Stainless Steel Premium Liner 4-speed Temperature Adjustment with Auto Shut-off and Boil-Off Protection black

Rzlinn$27.434.2★269 rev

Travel Foldable Electric Kettle Collapsible Electric Kettle Food Grade Silicone Small Pot Boiling water Dual Voltage600ml 110-220V US Plug (Blue)

T-magitic$29.184.5★4,258 rev

Newest

by launch date

Portable Travel Electric Tea Kettle 6 Preset Temp Plug-in Keep Warm 15 OZ Small Hot Water Boiler 304 Stainless Steel Auto Shutoff&Boil Dry Protection Termo Electrico Portatil for Hotel RV Travel White

TENGIZUOHZ$26.7090 rev

1mo ago

Portable Electric Travel Kettle 500ml Portable Kettle with USB-C Mini Travel Hot Water Boiler with Carry Handle & 6 Adjustable Temperature Settings Dual Power Modes for Home Car Camping

LXTaoler$35.4614 rev

3mo ago

Travel Electric Kettle Miicasa Dual Voltage 120-240V Portable Water Heater with 6 Temperature Preset and Auto Shut-Off Boil Dry for Global Use

MIICASA$22.7382 rev

3mo ago

Travel Electric Kettle Portable Water Boiler with 4 Temperature Controls

JEKABA$37.2027 rev

4mo ago

Travel Electric Kettle with Dual interface heating plug and USB C port 316 Stainless Steel 650ml Portable Tea Coffee Kettle Water Boiler 6 Temperature Settings Electric Water Cup Heater Boil

BKELHS$42.319 rev

11mo ago

What buyers say about electric thermos

What buyers praise and complain about, mined from review topics.

What buyers love

Heating12%

“Heats fast”

Portability11%

“Great Portability”

Ease Of Use10%

“easy to read”

Quality-Overall10%

“The build quality is solid”

Size-Overall6%

“Fit Well”

Advertised Vs Actual Product4%

“Works as advertised”

Value For Money4%

“Good Value”

Temperature Control4%

“The temperature is as accurate”

Ease Of Cleaning3%

“Easy to wash”

Temperature Retention2%

“Keeps his coffee hot ALL day”

What buyers complain about

Durability16%

“Didnt last”

Heating9%

“Doesn't withstand heat”

Charging7%

“it wont even charge”

Quality-Overall5%

“Quality control could be a problem”

Functionality-Overall5%

“Stopped working”

Value For Money4%

“Waste of money”

Size-Overall4%

“Too Big”

Battery Life4%

“the battery is dead”

Temperature Control4%

“Temperature wont stay warm”

Leak-Proof3%

“Leaked everywhere”

Top return reasons

Size-Overall18%

Heating11%

Functionality-Overall9%

Charging9%

Value For Money7%

Advertised Vs Actual Product6%

Product Condition4%