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Electric Moka Pot

Fail

The top 5 brands take 93% of clicks, so Electric Moka Pot is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$397K/yr416K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
63%top-5 click share · 8 brands · 14 sellers

Flapen Score

Electric Moka Pot against its category

The dotted line is the Home & Kitchen average. Past it, Electric Moka Pot is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Moka Pot market on Amazon at a glance

Shoppers on Amazon United States searched for Electric Moka Pot 416K times last year and spent an estimated $397K. The top 5 brands take 93% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 416K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $397K a year.

Searches, last 12 months
416K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
2.6%
Market size, estimated
$397Ka year
Peak month
December1.4× the quietest month
Top search term
electric moka pot115K searches a year

02 · Price

A sale here is worth $37.25.

Listings sell for $37.25 on average, from $16.15 to $56.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $37.25 that is $9K to $19K a year per listing.

Average price
$37.25inside the $15 to $100 sweet spot
Price range
$16.15–$56.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$9K–$19K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #59 within Coffee, Tea & Espresso. It carries 1,915 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#59in Coffee, Tea & Espresso
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,915per listing
Listings tracked
17

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Electric Moka Pot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

5%

  • Brand 158%
  • Brand 212%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Electric Moka Pot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Electric Moka Pot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric moka pot115K/yr
  • electric espresso maker55K/yr
  • imusa espresso maker44K/yr
  • moka pot electric36K/yr
  • imusa coffee maker39K/yr
  • electric moka pot espresso maker19K/yr
  • electric moka11K/yr
  • cafetera italiana electrica10K/yr
  • electric espresso coffee maker17K/yr
  • cafetera imusa12K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Moka Pot

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Quality-Overall”
5.3%of orders come back
“Extremely poor quality”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Electric Moka Pot questions

Answered from the same tracked data.